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Dan Armstrong - RaboMobiel
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Dan Armstrong - RaboMobiel

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  • 1. Rabo Mobiel Mobile Banking Payments Dan Armstrong CTO, Rabo Mobiel B.V. (dan.armstrong@rabomobiel.nl) MoMo Amsterdam, 31 March 2008
  • 2. About Rabobank / Rabo Mobiel Rabobank NL: 2,7 mln internet banking customers, 7 mln customers overall (~50% market share) Extremely high loyalty, broad national coverage of customers Tradition of innovation AAA rating (Moody's, Standard Poor's) Top-15 world financial institution Rabo Mobiel Started in summer 2005, launched to the marketing in November 2006 Over 100.000 customers last week, postpaid/prepaid, all customer segments, regions.
  • 3. NL Mobile Marketplace (2008) – very busy
  • 4. Rabo Mobiel in the Marketplace

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