Mobile Games Monday
Jeroen Elfferich
Ex Machina

26,5
26,7

2007
26,5 B US$ Software
26,7 B US$ Film Industry
+ 18,9 B US$ Hardware

T
1200
o
Games Fundraising Summary by Year 1100,3
t
a
l
1000
d
e
a
800
l
v
a
600
l
u
e
415
400
U
S
264,6
D
m
152
200
100,5 96
50 39,7
11,2
0
2000 2001 2002 2003 2004 2005 2006 2007 2008
Source: Avista 2009

Games
as
Social
Objects

72% of Dutch people play games
Growth 2007: 23,2%, 472 M Euro
2012: 703 M Euro
(Source: TNS NIPO, PWC)

Not All That Is Mobile Is A Phone

player demographic
old
online
mobile
console
young
% male % female

UK Official mobile games Java download chart ELSPA – May 2008
1. Tetris
2. Pac-Man
3. Who Wants To Be A Millionaire? 2nd Ed
4. Monopoly Here & Now
5. Bejeweled
6. World Snooker Championship
7. Crash Nitro Kart
8. Indiana Jones: Kingdom of Crystal Skull
9. Brain Challenge
10. Bomberman 2008
DATA SOURCE: 3, Jamba, Mobile Games Unlimited, O2, Orange, Samsung
Fun Club, Selatra, Sony Ericsson, T-Mobile, Virgin Mobile, Vodafone,
Tesco Mobile

Iphone 2008 Top 10 Paid Games Iphone 2008 Top 10 Paid Apps
1. Koi Pond
1. Texas Hold’em
2. Texas Hold’em
2. Moto Chaser
3. Moto Chaser
3. Crash Bandicoot: Nitro Kart 3d
4. Crash Bandicoot: Nitro Kart 3d
4. Super Monkey Ball
5. Super Monkey Ball
5. Cro-Mag Rally
6. Cro-Mag Rally
6. Enigmo 7. Enigmo
7. Air Hockey 8. Pocket Guitar
8. Bejeweled 2 9. Recorder
9. Flick Bowling 10. iBeer
10. Line Rider iRide

Flattening growth
Traditional developers and publishers in
trouble
Fragmentation, porting hell
Flawed value chain and low rev shares
Lack of innovation in past years

Iphone & Android trigger mobile content revival
Flat-fee & connectivity become the norm
A business case for location-based games
Social networks & games – a killer combo
Touchscreen, tilt, compass
Innovation is back!

Further Reading
• Research: www.mmetrics.com
• Online
– PocketGamer.co.uk
– mobilegames.blogs.com
– www.mobile-ent.biz
– Monty’s Gaming & Wireless Outlook (mailing)
– volkersthoughts.blogspot.com
• jeroen@exmachina.nl

Sources
• Photo’s & art: Far0 RC1, Tracie O, dan taylor,
left-hand, Gryphus-R, Playfish, Lucasarts,
Midway, Nokia, Sega, Atari
• Digits: PWC, TNS NIPO, Juniper, Netsize,
Avista, Glu