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MoMo #8 - Raimo van der Klein
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MoMo #8 - Raimo van der Klein

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  • 1. A bit (more) about context.. .. and need fulfillment
  • 2. A bit (more) about context.. .. and need fulfillment and a surprise announcement
  • 3. But first...
  • 4. 1992
  • 5. 2008 2000 1992 communication mobile internet contextual services
  • 6. Contextual Services = Adaptive Services Designed around your situation.
  • 7. Three reasons why NOW: 1. People Centric World 2. Information Overload 3. Dynamic Context
  • 8. Facebook Citizen Journalism NoLogo Space Media Sao Paolo 2nd Life Wikipedia YouTube Recommendations People take control Social lending Etsy Co-creation Crafting Word of Mouth Production Distribution Customization Crowdsourcing Ebay Torrents
  • 9. Push Programs Pull Platforms Demand can be anticipated Demand is highly uncertain Top down design Emergent design Centralized control Decentralized initiative Procedural Modular Tightly coupled Loosely coupled Resource centric People centric Participation restricted Participation open Few participants Many diverse participants Efficiency focus Innovation focus Zero sum rewards Positive sum rewards Extrinsic rewards dominate Intrinsic rewards dominate John Hagel and John Seely Brown
  • 10. It’s about people hello Timothy Schenck
  • 11. Three reasons why NOW: 1. People Centric World 2. Information Overload 3. Dynamic Context
  • 12. Information Overload Timothy Schenck
  • 13. Three reasons why NOW: 1. People Centric World 2. Information Overload 3. Dynamic Context
  • 14. http://www.flickr.com/photos/moriza/126238642/sizes/o/
  • 15. http://www.flickr.com/photos/pboguslawski/2343069505/sizes/o/
  • 16. http://www.flickr.com/photos/happyaslarry/2258568311/sizes/l/
  • 17. So what is this Personal Mobile Context?
  • 18. Weather Personal Mobile Context Twitter Presence People nearby Rain prediction Agenda Buddyfinder NFC / RFID Activities Social Environment (what) (who) Roomware Navigation Geofencing Geo Spatial Mental Emomapping (where/when) Virtual Me Physiological me Education Social Networks Beliefs Accelerometer Flickr comments Experiences Nokia Sportstracker (Social Backchannel) Stepcounter Heartrate
  • 19. Change in Context triggers mobile usage State A State B =
  • 20. Rituals & Mobile moments Feasting, Getting ready Sexing & Returning back Protecting yourself for battle Primping to Camp from the future 7.00 9.00 17.00 22.00 0.00 Inspired by BBDO
  • 21. Rituals & Mobile moments Check Check Check Check Check Feasting, Getting ready Sexing & Returning back Protecting yourself for battle Primping to Camp from the future 7.00 9.00 17.00 22.00 0.00 Inspired by BBDO
  • 22. Consequence of Context: Changed ways in Need Fulfillment
  • 23. She is in a hotel in Amsterdam... ...but “where” is she really?? http://www.flickr.com/photos/75998848@N00/318439881/sizes/l/
  • 24. Can we imagine what information might be relevant for someone stuck at an airport? http://www.flickr.com/photos/zenzenok/12417299/
  • 25. Fulfillment process . context specific need relevant information PHYSICAL VIRTUAL WORLD WORLD
  • 26. Fulfillment process Now Get your fulfillment ‘ smart’ tools . context specific need relevant information PHYSICAL VIRTUAL WORLD WORLD
  • 27. Fulfillment process Now Get your fulfillment ‘ smart’ tools . context specific need relevant information PHYSICAL Future VIRTUAL Automated fulfillment WORLD ‘ smart’ tools WORLD
  • 28. Fulfillment process Now Get your fulfillment ‘ smart’ tools . Next Contextual marketplaces context specific need relevant information PHYSICAL Future VIRTUAL Automated fulfillment WORLD ‘ smart’ tools WORLD
  • 29. Contextual Marketplace There is more between Physical and Virtual
  • 30. We need to Hunt & Gather
  • 31. Certainty and Uncertainty
  • 32. Serendipity and Predictability
  • 33. Variety and Structure
  • 34. Create ‘views’ of our world which are particulary relevant for people in specific situations. http://www.flickr.com/photos/justinlim/2571877311/sizes/l/
  • 35. Announcement
  • 36. www.zcapes.com
  • 37. zcapes www.zcapes.com
  • 38. Thank You