A bit (more) about context..
   .. and need fulfillment
A bit (more) about context..
   .. and need fulfillment


   and a surprise announcement
But first...
1992
2008
                       2000
1992


       communication          mobile internet      contextual services
Contextual Services
            =
Adaptive Services Designed
  around your situation.
Three reasons why NOW:

1. People Centric World
2. Information Overload
   3. Dynamic Context
Facebook                                                             Citizen Journalism
                   NoLogo

 Space ...
Push Programs                Pull Platforms
                                  Demand can be anticipated    Demand is highl...
It’s
                  about
                  people
                           hello



Timothy Schenck
Three reasons why NOW:

1. People Centric World
2. Information Overload
   3. Dynamic Context
Information Overload


                       Timothy Schenck
Three reasons why NOW:

1. People Centric World
2. Information Overload
   3. Dynamic Context
http://www.flickr.com/photos/moriza/126238642/sizes/o/
http://www.flickr.com/photos/pboguslawski/2343069505/sizes/o/
http://www.flickr.com/photos/happyaslarry/2258568311/sizes/l/
So what is this
Personal Mobile Context?
Weather
          Personal Mobile Context       Twitter
                                        Presence                  ...
Change in Context triggers
         mobile usage

State A       State B



                        =
Rituals & Mobile moments


                                          Feasting,
                   Getting ready          S...
Rituals & Mobile moments
    Check                      Check                  Check                     Check            ...
Consequence of Context:
Changed ways in Need Fulfillment
She                                is in a hotel in         Amsterdam...

  ...but        “where” is she really??



http:...
Can we imagine what information might be
 relevant for someone stuck at an airport?

http://www.flickr.com/photos/zenzenok/...
Fulfillment process

                                                      .
context specific need                     rel...
Fulfillment process
                                  Now
                              Get your fulfillment
             ...
Fulfillment process
                                  Now
                              Get your fulfillment
             ...
Fulfillment process
                                  Now
                              Get your fulfillment
             ...
Contextual Marketplace

 There is more between
   Physical and Virtual
We need to Hunt & Gather
Certainty and Uncertainty
Serendipity and
 Predictability
Variety and Structure
Create ‘views’ of our
world which are
particulary relevant
for people in specific
situations.


                         h...
Announcement
www.zcapes.com
zcapes
 www.zcapes.com
Thank You
MoMo #8 - Raimo van der Klein
MoMo #8 - Raimo van der Klein
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MoMo #8 - Raimo van der Klein

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MoMo #8 - Raimo van der Klein

  1. 1. A bit (more) about context.. .. and need fulfillment
  2. 2. A bit (more) about context.. .. and need fulfillment and a surprise announcement
  3. 3. But first...
  4. 4. 1992
  5. 5. 2008 2000 1992 communication mobile internet contextual services
  6. 6. Contextual Services = Adaptive Services Designed around your situation.
  7. 7. Three reasons why NOW: 1. People Centric World 2. Information Overload 3. Dynamic Context
  8. 8. Facebook Citizen Journalism NoLogo Space Media Sao Paolo 2nd Life Wikipedia YouTube Recommendations People take control Social lending Etsy Co-creation Crafting Word of Mouth Production Distribution Customization Crowdsourcing Ebay Torrents
  9. 9. Push Programs Pull Platforms Demand can be anticipated Demand is highly uncertain Top down design Emergent design Centralized control Decentralized initiative Procedural Modular Tightly coupled Loosely coupled Resource centric People centric Participation restricted Participation open Few participants Many diverse participants Efficiency focus Innovation focus Zero sum rewards Positive sum rewards Extrinsic rewards dominate Intrinsic rewards dominate John Hagel and John Seely Brown
  10. 10. It’s about people hello Timothy Schenck
  11. 11. Three reasons why NOW: 1. People Centric World 2. Information Overload 3. Dynamic Context
  12. 12. Information Overload Timothy Schenck
  13. 13. Three reasons why NOW: 1. People Centric World 2. Information Overload 3. Dynamic Context
  14. 14. http://www.flickr.com/photos/moriza/126238642/sizes/o/
  15. 15. http://www.flickr.com/photos/pboguslawski/2343069505/sizes/o/
  16. 16. http://www.flickr.com/photos/happyaslarry/2258568311/sizes/l/
  17. 17. So what is this Personal Mobile Context?
  18. 18. Weather Personal Mobile Context Twitter Presence People nearby Rain prediction Agenda Buddyfinder NFC / RFID Activities Social Environment (what) (who) Roomware Navigation Geofencing Geo Spatial Mental Emomapping (where/when) Virtual Me Physiological me Education Social Networks Beliefs Accelerometer Flickr comments Experiences Nokia Sportstracker (Social Backchannel) Stepcounter Heartrate
  19. 19. Change in Context triggers mobile usage State A State B =
  20. 20. Rituals & Mobile moments Feasting, Getting ready Sexing & Returning back Protecting yourself for battle Primping to Camp from the future 7.00 9.00 17.00 22.00 0.00 Inspired by BBDO
  21. 21. Rituals & Mobile moments Check Check Check Check Check Feasting, Getting ready Sexing & Returning back Protecting yourself for battle Primping to Camp from the future 7.00 9.00 17.00 22.00 0.00 Inspired by BBDO
  22. 22. Consequence of Context: Changed ways in Need Fulfillment
  23. 23. She is in a hotel in Amsterdam... ...but “where” is she really?? http://www.flickr.com/photos/75998848@N00/318439881/sizes/l/
  24. 24. Can we imagine what information might be relevant for someone stuck at an airport? http://www.flickr.com/photos/zenzenok/12417299/
  25. 25. Fulfillment process . context specific need relevant information PHYSICAL VIRTUAL WORLD WORLD
  26. 26. Fulfillment process Now Get your fulfillment ‘ smart’ tools . context specific need relevant information PHYSICAL VIRTUAL WORLD WORLD
  27. 27. Fulfillment process Now Get your fulfillment ‘ smart’ tools . context specific need relevant information PHYSICAL Future VIRTUAL Automated fulfillment WORLD ‘ smart’ tools WORLD
  28. 28. Fulfillment process Now Get your fulfillment ‘ smart’ tools . Next Contextual marketplaces context specific need relevant information PHYSICAL Future VIRTUAL Automated fulfillment WORLD ‘ smart’ tools WORLD
  29. 29. Contextual Marketplace There is more between Physical and Virtual
  30. 30. We need to Hunt & Gather
  31. 31. Certainty and Uncertainty
  32. 32. Serendipity and Predictability
  33. 33. Variety and Structure
  34. 34. Create ‘views’ of our world which are particulary relevant for people in specific situations. http://www.flickr.com/photos/justinlim/2571877311/sizes/l/
  35. 35. Announcement
  36. 36. www.zcapes.com
  37. 37. zcapes www.zcapes.com
  38. 38. Thank You
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