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Madanmohan Rao - Mobile in developing countries
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Madanmohan Rao - Mobile in developing countries


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In this presentation Madanmohan Rao talks about mobile in developing countries. He lists a top ten of impact areas for mobile and talks about mobile activism.

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  • 1. Mobile in Developing Countries: Top Ten Impact Areas and Opportunities Dr. Madanmohan Rao Editor: “Asia Unplugged,” “AfricaDotEdu”
  • 2. The “8 Cs” of Wireless Ecosystems  Connectivity  Content  Community  Culture  Capacity  Cooperation  Commerce  Capital
  • 3. Dimensions of the Wireless Ecosystem  Wireless as Instrument – Providing affordable access to ICTs, local language content/tools, sectoral benefits (news, education, healthcare, environment, business, government)  Wireless as an Industry – Boosting digital content industries, venture capital, stockmarkets, technical skills, regulation, global alliances
  • 4. Classification of Wireless Information Societies  Restrictive eg. Myanmar  Embryonic eg. Afghanistan  Emerging eg. Nepal  Negotiating eg. China  Intermediate eg. India  Mature eg. Australia  Advanced eg. Japan, South Korea
  • 5. “Companies come to India for the cost, they stay for the quality and they invest for the innovation.” Dan Scheinman VP, Cisco
  • 6. …when the earthquake happened, a mother was embracing her infant. later the people found out this infant (it is still sleeping quietly and well), and saw a mobile in its clothes, but its mother has been dead, she wrote a short message that was not sent ,"dear baby, if you are lucky, can live, please remember mother love you." ....... (excerpt I received via email from a friend in Shanghai)
  • 7. New Media and Developing Countries: Top Ten Impact Areas  Disaster reporting and relief  Human rights, freedom of expression  Healthcare (epidemics/pandemics)  Poverty alleviation  Improving education, environment  Social inclusion, access to capital  Connecting diaspora  Cultural preservation  Government transparency, accountability  Enhancing private sector, SMEs, informal labour
  • 8. Disaster Reporting and Relief  Mobile alerting systems (eg. SMS warnings)  Citizen reporting and collaboration  RFID tagging on relief shipments  Mesh, WiMax “in a box”  Examples – Cyclone Nargis in Myanmar – Earthquake in China – Terrorist attacks in India – AIDS/HIV in Africa
  • 9. Mobile and ICT4D in Asia  Japan: reduce the digital divide (eg. for disabled citizens)  China: government concern - use of SMS/blogs for spreading rumours and political messages  India: connecting startups with social entrepreneurs  Philippines: m-payments (remittances)  Nepal: communicating across mountainous regions  Bangladesh - Grameen Telephone: shared access + microfinance (village “phone ladies”)
  • 10. “The phone has transformed the women farmers' lives completely - they are able to market their produce, access information on prices, and it has made them so confident.” Gladys Faku Participatory Ecological Land Use Management
  • 11. Mobile Activism in Developing Countries  NGO Breakthrough in Bangalore has SMS HIV/AIDS helpline for answering queries; also domestic violence  offers agri "voice SMS" messages and helpline to Indian farmers in local languages  offers SMS-based info/rating services for autorickshaw (tuktuk) drivers  Informal labour: GreenMango, BabaJobs, CellBazaar  Greenpeace: SMS to raise funds (India), monitor forest destruction (Argentina), send climate alerts (Australia)
  • 12. Startups: Networks, Innovation, Awards  MobileMonday!  India: NASSCOM Foundation, MSSRF  Frost & Sullivan: African Excellence Awards  South African Innovation Fund
  • 13. Opportunities: Startups, Services  Hardware: chips, tags, multiprotocol readers (eg. Intermec, ThinkMagic)  Content/service (eg. Yulop)  Integration (eg. OATsystems)  Offshoring (eg. TCS, Infosys/OnMobile – India)  Support services (eg. certification)  Investors: VC, corporate (eg. UPS Strategic Enterprise Fund: Savi, Impinj)
  • 14. Mobile in Developing Countries: Issues for Entrepreneurs  Industry lifecycles: size, growth; rural areas  Getting/publishing case studies and research  Top-down v/s disruptive  RoI, metrics  Localising, globalising  Alliance strategies  Dealing with the “big guys” (Reuters Market Light, Nokia Life Tools, Microsoft OneApp; operators)  Exit strategies
  • 15. Your Strategy for Developing Countries: Recommendations  „Segmenting‟ the market – high end, mass market, bottom of the pyramid  Partnering with developing countries – R&D, offshore support, in-sourcing, innovation  Learning about mobile in developing countries – local partners: MoMo!
  • 16. Year 2030: Outlook  Spectrum issues  e-Waste  Theoretical frameworks for mobile media  Innovation: “micro-multinationals”  Personal knowledge management  Visioning/scenario strategies – eg. 20 Year Stepping: 1950, 1970, 1990, 2010, 2030, 2050  “Silver” technologies and applications  Emerging economies: markets, partners, competitors
  • 17. Tweets: