Mobile in Developing Countries:
Top Ten Impact Areas and Opportunities


           Dr. Madanmohan Rao
         Editor: “A...
The “8 Cs” of Wireless Ecosystems
    Connectivity
    Content
    Community
    Culture
    Capacity
    Cooperatio...
Dimensions of the Wireless Ecosystem
    Wireless as Instrument
     – Providing affordable access to ICTs, local languag...
Classification of Wireless Information Societies

 Restrictive          eg. Myanmar
 Embryonic            eg. Afghanista...
“Companies come to India for the cost, they stay
  for the quality and they invest for the innovation.”

                 ...
…when the earthquake happened, a mother was
 embracing her infant. later the people found out this
 infant (it is still sl...
New Media and Developing Countries:
      Top Ten Impact Areas
    Disaster reporting and relief
    Human rights, freed...
Disaster Reporting and Relief
   Mobile alerting systems (eg. SMS warnings)
   Citizen reporting and collaboration
   R...
Mobile and ICT4D in Asia
   Japan: reduce the digital divide (eg. for disabled
    citizens)
   China: government concer...
“The phone has transformed the women farmers'
lives completely - they are able to market their
produce, access information...
Mobile Activism in Developing Countries
     NGO Breakthrough in Bangalore has SMS HIV/AIDS
      helpline for answering ...
Startups: Networks, Innovation, Awards
  MobileMonday!
  India: NASSCOM Foundation, MSSRF
  Frost & Sullivan: African E...
Opportunities: Startups, Services
 Hardware: chips, tags, multiprotocol readers (eg.
  Intermec, ThinkMagic)
 Content/se...
Mobile in Developing Countries:
        Issues for Entrepreneurs
   Industry lifecycles: size, growth; rural areas
   Ge...
Your Strategy for Developing Countries:
          Recommendations
    „Segmenting‟ the market
     – high end, mass marke...
Year 2030: Outlook
   Spectrum issues
   e-Waste
   Theoretical frameworks for mobile media
   Innovation: “micro-mult...
Tweets: http://twitter.com/MadanRao

     madan@techsparks.com
    digitalnomad@hotmail.com
Madanmohan Rao - Mobile in developing countries
Madanmohan Rao - Mobile in developing countries
Madanmohan Rao - Mobile in developing countries
Madanmohan Rao - Mobile in developing countries
Madanmohan Rao - Mobile in developing countries
Madanmohan Rao - Mobile in developing countries
Madanmohan Rao - Mobile in developing countries
Madanmohan Rao - Mobile in developing countries
Madanmohan Rao - Mobile in developing countries
Madanmohan Rao - Mobile in developing countries
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Madanmohan Rao - Mobile in developing countries

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See the full video at http://www.mobilemonday.nl/talks/madanmohan-rao-mobile-in-developing-countries/

In this presentation Madanmohan Rao talks about mobile in developing countries. He lists a top ten of impact areas for mobile and talks about mobile activism.

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Madanmohan Rao - Mobile in developing countries

  1. 1. Mobile in Developing Countries: Top Ten Impact Areas and Opportunities Dr. Madanmohan Rao Editor: “Asia Unplugged,” “AfricaDotEdu” http://twitter.com/MadanRao
  2. 2. The “8 Cs” of Wireless Ecosystems  Connectivity  Content  Community  Culture  Capacity  Cooperation  Commerce  Capital
  3. 3. Dimensions of the Wireless Ecosystem  Wireless as Instrument – Providing affordable access to ICTs, local language content/tools, sectoral benefits (news, education, healthcare, environment, business, government)  Wireless as an Industry – Boosting digital content industries, venture capital, stockmarkets, technical skills, regulation, global alliances
  4. 4. Classification of Wireless Information Societies  Restrictive eg. Myanmar  Embryonic eg. Afghanistan  Emerging eg. Nepal  Negotiating eg. China  Intermediate eg. India  Mature eg. Australia  Advanced eg. Japan, South Korea
  5. 5. “Companies come to India for the cost, they stay for the quality and they invest for the innovation.” Dan Scheinman VP, Cisco
  6. 6. …when the earthquake happened, a mother was embracing her infant. later the people found out this infant (it is still sleeping quietly and well), and saw a mobile in its clothes, but its mother has been dead, she wrote a short message that was not sent ,"dear baby, if you are lucky, can live, please remember mother love you." ....... (excerpt I received via email from a friend in Shanghai)
  7. 7. New Media and Developing Countries: Top Ten Impact Areas  Disaster reporting and relief  Human rights, freedom of expression  Healthcare (epidemics/pandemics)  Poverty alleviation  Improving education, environment  Social inclusion, access to capital  Connecting diaspora  Cultural preservation  Government transparency, accountability  Enhancing private sector, SMEs, informal labour
  8. 8. Disaster Reporting and Relief  Mobile alerting systems (eg. SMS warnings)  Citizen reporting and collaboration  RFID tagging on relief shipments  Mesh, WiMax “in a box”  Examples – Cyclone Nargis in Myanmar – Earthquake in China – Terrorist attacks in India – AIDS/HIV in Africa
  9. 9. Mobile and ICT4D in Asia  Japan: reduce the digital divide (eg. for disabled citizens)  China: government concern - use of SMS/blogs for spreading rumours and political messages  India: connecting startups with social entrepreneurs  Philippines: m-payments (remittances)  Nepal: communicating across mountainous regions  Bangladesh - Grameen Telephone: shared access + microfinance (village “phone ladies”)
  10. 10. “The phone has transformed the women farmers' lives completely - they are able to market their produce, access information on prices, and it has made them so confident.” Gladys Faku Participatory Ecological Land Use Management
  11. 11. Mobile Activism in Developing Countries  NGO Breakthrough in Bangalore has SMS HIV/AIDS helpline for answering queries; also domestic violence  IKSL.in offers agri "voice SMS" messages and helpline to Indian farmers in local languages  Suruk.com offers SMS-based info/rating services for autorickshaw (tuktuk) drivers  Informal labour: GreenMango, BabaJobs, CellBazaar  Greenpeace: SMS to raise funds (India), monitor forest destruction (Argentina), send climate alerts (Australia)
  12. 12. Startups: Networks, Innovation, Awards  MobileMonday!  India: NASSCOM Foundation, MSSRF  Frost & Sullivan: African Excellence Awards  South African Innovation Fund
  13. 13. Opportunities: Startups, Services  Hardware: chips, tags, multiprotocol readers (eg. Intermec, ThinkMagic)  Content/service (eg. Yulop)  Integration (eg. OATsystems)  Offshoring (eg. TCS, Infosys/OnMobile – India)  Support services (eg. certification)  Investors: VC, corporate (eg. UPS Strategic Enterprise Fund: Savi, Impinj)
  14. 14. Mobile in Developing Countries: Issues for Entrepreneurs  Industry lifecycles: size, growth; rural areas  Getting/publishing case studies and research  Top-down v/s disruptive  RoI, metrics  Localising, globalising  Alliance strategies  Dealing with the “big guys” (Reuters Market Light, Nokia Life Tools, Microsoft OneApp; operators)  Exit strategies
  15. 15. Your Strategy for Developing Countries: Recommendations  „Segmenting‟ the market – high end, mass market, bottom of the pyramid  Partnering with developing countries – R&D, offshore support, in-sourcing, innovation  Learning about mobile in developing countries – local partners: MoMo!
  16. 16. Year 2030: Outlook  Spectrum issues  e-Waste  Theoretical frameworks for mobile media  Innovation: “micro-multinationals”  Personal knowledge management  Visioning/scenario strategies – eg. 20 Year Stepping: 1950, 1970, 1990, 2010, 2030, 2050  “Silver” technologies and applications  Emerging economies: markets, partners, competitors
  17. 17. Tweets: http://twitter.com/MadanRao madan@techsparks.com digitalnomad@hotmail.com

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