Mobile Monday Amsterdam
Robert Rice
The future is calling…

What is it really about?
• No Phones

Communication Evolution
• Tin Cans

Mobile will kill dinosaurs

Mobile is key to future
• What does this mean?

Communication Evolution
• Chart
• Tin cans to Mobile AR

History of Media
• Chart
• Alphabet to Internet

Overview
• The world is changing

Augmented Reality
• Blend of real and virtual

Augmented Reality
• GE
• How it works (for now)

Augmented Reality
• HP Hands

Augmented Reality
• The blue ape.

The World is Not Flat
• Media shouldn’t be either.

• Passive
• Active
• Interactive
• Dynamic
• Meta

What is it really about?
• Every which way sign

What is it really about?
• Customers are not just credit card #’s
• This is you.

Evolution
• Evolution in technology leads to…

Revolution
• Revolution in industry, which leads to…

Renaissance
• Renaissance in media, culture, and society

Bad Renaissance…

Obstacles
• The Labyrinth!

Right Idea, Wrong Implementation
• The Big Head

Right Idea, Wrong Implementation
• The Goofy Nerd Suit

Opportunity

Destroy all silos

Roadmap
• How do we get there from here?

The Diagram of Mobile AR

Roadmap
• Only the first cornerstone has been laid

Praevisio
• The Hockey Stick Chart

Praevisio
• Wearable Displays

Implications
• Massively Multiuser
• Smart Cities

How do we make money?
Micro-transactions
Augmented Virtual Goods
Advertising
• Micro-transactions
Other
• Virtual Goods
• Advertising
• Other

Tag the cat.

Summary
• The future of mobile is not the phone
• Mobile can kill dinosaurs
• AR changes everything
• Customers are not credit card #’s
• Destroy all silos
• Don’t leave your cats unattended.

Exit to the Future

Questions?

Thank you. Robert Rice
CEO, Neogence Enterprises
robert@neogence.com
Skype: rrice919
Twitter: robertrice
www.curiousraven.com