MOBILE INTERNET; CO-CREATE THE TOP TIPS TO START TOMORROW [email_address] marketing manager Content & VAS wholesale 19 November 2007

Mobile Internet Top Tips based on 5 years experience with Vodafone live! / Internet on your Mobile What services and content work? What forms work (UI, Design, Formats)? How to get traffic and make money? Note: All images are screenshots from real Vodafone live! sites on N95 or PC windows explorer

What services and content work?

What forms work (UI, Design, Formats)?

How to get traffic and make money?

Tip 1: Mobile Internet Needs ≠ Internet Mobile Needs Mobile relevant / Easy and intuitive to use / 5-10 Minutes Internet Mobile Mobile Internet

Tip 2: Develop xHTML Mobile Profile with link to HTML/Desktop version (Massa = Kassa ; Niche = Nice) Consumer can choose between Mobile or PC experience

Tip 3: Less Content = More Usage (Quality not Quantity) Select and Push relevant content / Teasing name (”ECG”) / “More button” (avoid long lists)

Tip 4: No more HTTP errors & Provide settings (Use Device & Operator Recognition / OTA Settings / Auto Redirect from www.site.nl to mobiel.site.nl) Better to say “handset is not supported” than “HTTP error” SMS “Internet” to 1300 to get settings Web server to autodirect to mobile web site (e.g www.Telegraaf.nl)

Tip 5: Ad button “this site on your mobile” to homepage Drive traffic from web to mobile

Tip 6: Buy Google (mobile) search keywords and send mobile site map to Google; to drive traffic Forgot to buy the “adverteren” (mobile) search keyword?

Tip 6: Buy Google (mobile) search keywords and send mobile site map to Google; to drive traffic AdWords; zoekwoord gerichte campagne -> mobiele tekst advertentie -> geavanceerde doelgerichtheid & netwerk opties -> kies mobiele netwerk Site map: http://www.google.com/support/webmasters/bin/answer.py?answer=40348

Tip 7: Click-to-Pay (wap billing) instead of SMS billing Game subscription activation using mobile number and SMS billing

Tip 7: Click-to-Pay (wap billing) instead of SMS billing Vodafone live! game purchase using “click-to-pay” (+30% sales) 1 2 3 4

Tip 8: Use Mobile 2.0 design E.g. Black and White (contrast) / Simple (relevant) Icons

Tip 9 : Need for Speed! Optimize browsing / navigation speed ( smaller images; bearer recognition, content adaptation; on device portals) Light weight web pages to improve browsing speed in combination with on device portals for navigation and content discovery. Get in the handset! Not one ODP per content partner but integrate

Tip 10: Prevent (data) bill shock! Inform about data tariffs and advise to take flat rate data bundle (“call 1200”) by using operator recognition

Bonus Tip: Check; does your own company website really work e.g on a N95? E.g. Flash, SSL, is not fully supported. Design web in xHTML + style sheets (content separated from presentation layer)

Checklist Mobile relevant / easy and intuitive to use / 5-10 minutes Both xHTML MP + link to HTML/desktop version Select and push content with teasing name (less = more) No more HTTP errors! Provide Settings Ad “this site on your mobile” button to web site Google (mobile) search keywords and mobile map Click-to-Pay instead of SMS billing Mobile 2.0 design Need for speed; optimize browsing speed Prevent (data) bill shock! Does your company website work on e.g N95!

Mobile relevant / easy and intuitive to use / 5-10 minutes

Both xHTML MP + link to HTML/desktop version

Select and push content with teasing name (less = more)

No more HTTP errors! Provide Settings

Ad “this site on your mobile” button to web site

Google (mobile) search keywords and mobile map

Click-to-Pay instead of SMS billing

Mobile 2.0 design

Need for speed; optimize browsing speed

Prevent (data) bill shock!

Does your company website work on e.g N95!