Your SlideShare is downloading. ×
Jyri Engestrom - Sharing Intentions
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Jyri Engestrom - Sharing Intentions

7,740
views

Published on

Published in: Technology

1 Comment
12 Likes
Statistics
Notes
No Downloads
Views
Total Views
7,740
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
1
Likes
12
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • the primary actor tries to establish itself as an obligatory passage point (OPP) between the other actors and the network, so that it becomes indispensable.\n
  • \n
  • Heterogeneous networks: relations that are simultaneously material (between things) and semiotic (between concepts).\nActor-network theory tries to explain how material–semiotic networks come together to act as a whole (for example, a school is both a network and an actor that hangs together, and for certain purposes acts as a single entity)\nSocial relations, in other words, are only ever in process, and must be performed continuously.\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • “temporary absence or suspension of breathing, or shallow breathing, while doing e-mail”. \n
  • \n
  • \n
  • On the creation side, addiction too: how many here feel you really should be tweeting more?\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Let’s look at the Ditto user interface again: you tap the button to share what you want to do.\n\nPoint 1: Simplicity (no typing)\n
  • This is how you create a new post on Ditto. If I want to select where I’m going, I can select the movie by tapping this link.\n
  • I was talking with some friends about going to see Source Code. So I picked it. Another one of my friends had already starred it, reinforcing my decision.\n
  • I wrote “tonight” to signal it was happening later tonight.\n
  • \n
  • Since I had shared it out to Twitter, I started receiving replies there too.\n
  • Today we launched a web version of the conversation threads and a short url, dit.to. Ditto makes it easy to make recommendations, and my decision was influenced by the replies I got.\n\nPoint 2: Fun (trophies)\n
  • I got the help I didn’t even know I needed!\n\nPoint three: Usefulness\n
  • \n
  • \n
  • \n
  • Transcript

    • 1. Sharing intentions Jyri Engestrom Twitter: @jyri
    • 2. This talk has 3 parts1. Becoming an obligatory passage point2. Designing translations 3. Making meaning
    • 3. Part I4 years ago
    • 4. Microblogging
    • 5. Social objects
    • 6. Michel Callon:Obligatory Passage Point (OPP)
    • 7. Bruno Latour Translations
    • 8. Actor-network theory
    • 9. Part IISocial media is also about translations
    • 10. Capturing a photo
    • 11. Tweeting
    • 12. Creating an event
    • 13. This is addictive
    • 14. Email apnea(Linda Stone)
    • 15. Addictive also on the creator side
    • 16. Sense of lacking(Karin Knorr-Cetina)
    • 17. Part IIIThe power of zero transaction costs
    • 18. Guy Kawasaki“Make meaning”
    • 19. What’s your mantra?
    • 20. Help people help each other
    • 21. Legitimate Peripheral Participation (Jean Lave)
    • 22. Facebook = the past
    • 23. Foursquare = the present
    • 24. ? = the future
    • 25. Could intent be translated into a social object?
    • 26. Calendars, event services...
    • 27. Situated actions(Lucy Suchman)
    • 28. Having the right amount of structure = key
    • 29. Touch UI
    • 30. Fred Wilson “Every big powerful technology company has met a new technology that has undone their dominance. For Microsoft it was open source and the Internet.http://www.avc.com/a_vc/2011/01/building-better-social-graphs-continued.html For Google, it appears that it may be social. For Facebook, it appears that it may be mobile.”
    • 31. Tapping > typingSocial gestures: simple yet meaningful
    • 32. A disruptive service has to be: ✓ Simpler ✓ More fun ✓ More useful
    • 33. Structured data is now available
    • 34. John BattelleAfter three months of checkins“I expected a bit more...human contact.”http://battellemedia.com/archives/2010/04/foursquare_-_i_wish_it_was_better_for_me
    • 35. What do you get when you combine• Mobile touch UI• Structured data• Real time push notifications
    • 36. Tap to share what you want to do
    • 37. Tap to share what you want to do
    • 38. ✓ Sent
    • 39. A reply from @slazar on Twitter
    • 40. Win!
    • 41. Ditto!I want to
    • 42. 5 takeaways1. Define your social object2. Design your translations3. Enable legitimate peripheral participation4. Become an obligatory passage point5. Make meaning
    • 43. Thanks!Twitter: @jyri