Jyri Engestrom - Sharing Intentions

Sharing intentions Jyri Engestrom Twitter: @jyri

This talk has 3 parts1. Becoming an obligatory passage point2. Designing translations 3. Making meaning

Part I4 years ago

Microblogging

Social objects

Michel Callon:Obligatory Passage Point (OPP)

Bruno Latour Translations

Actor-network theory

Part IISocial media is also about translations

Capturing a photo

Tweeting

Creating an event

This is addictive

Email apnea(Linda Stone)

Addictive also on the creator side

Sense of lacking(Karin Knorr-Cetina)

Part IIIThe power of zero transaction costs

Guy Kawasaki“Make meaning”

What’s your mantra?

Help people help each other

Legitimate Peripheral Participation (Jean Lave)

Facebook = the past

Foursquare = the present

? = the future

Could intent be translated into a social object?

Calendars, event services...

Situated actions(Lucy Suchman)

Having the right amount of structure = key

Touch UI

Fred Wilson “Every big powerful technology company has met a new technology that has undone their dominance. For Microsoft it was open source and the Internet.http://www.avc.com/a_vc/2011/01/building-better-social-graphs-continued.html For Google, it appears that it may be social. For Facebook, it appears that it may be mobile.”

Tapping > typingSocial gestures: simple yet meaningful

A disruptive service has to be: ✓ Simpler ✓ More fun ✓ More useful

Structured data is now available

John BattelleAfter three months of checkins“I expected a bit more...human contact.”http://battellemedia.com/archives/2010/04/foursquare_-_i_wish_it_was_better_for_me

What do you get when you combine• Mobile touch UI• Structured data• Real time push notifications

Tap to share what you want to do

✓ Sent

A reply from @slazar on Twitter

Ditto!I want to

5 takeaways1. Define your social object2. Design your translations3. Enable legitimate peripheral participation4. Become an obligatory passage point5. Make meaning

Thanks!Twitter: @jyri

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Jyri Engestrom - Sharing Intentions

by Mobile Monday Amsterdam on Jun 08, 2011

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Jyri Engestrom - Sharing Intentions — Presentation Transcript