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Jyri Engestrom - Sharing Intentions

by Mobile Monday Amsterdam

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Futurist Gerd Leonhard, Media Futurist, Author, Keynote Speaker, Strategist, Think-Tank Leader, Advisor at The Futures Agency guys.... what about PDF downloads.... why not??? 1 year ago
Are you sure you want to

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the primary actor tries to establish itself as an obligatory passage point (OPP) between the other actors and the network, so that it becomes indispensable.\n
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Heterogeneous networks: relations that are simultaneously material (between things) and semiotic (between concepts).\nActor-network theory tries to explain how material–semiotic networks come together to act as a whole (for example, a school is both a network and an actor that hangs together, and for certain purposes acts as a single entity)\nSocial relations, in other words, are only ever in process, and must be performed continuously.\n
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“temporary absence or suspension of breathing, or shallow breathing, while doing e-mail”. \n
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On the creation side, addiction too: how many here feel you really should be tweeting more?\n
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Let’s look at the Ditto user interface again: you tap the button to share what you want to do.\n\nPoint 1: Simplicity (no typing)\n
This is how you create a new post on Ditto. If I want to select where I’m going, I can select the movie by tapping this link.\n
I was talking with some friends about going to see Source Code. So I picked it. Another one of my friends had already starred it, reinforcing my decision.\n
I wrote “tonight” to signal it was happening later tonight.\n
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Since I had shared it out to Twitter, I started receiving replies there too.\n
Today we launched a web version of the conversation threads and a short url, dit.to. Ditto makes it easy to make recommendations, and my decision was influenced by the replies I got.\n\nPoint 2: Fun (trophies)\n
I got the help I didn’t even know I needed!\n\nPoint three: Usefulness\n
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Karsten Ehms, Social Media, Knowledge, Management at Siemens AG Tags sociology technology psychology 1 year ago
peacefuleye 1 year ago
Rhonda Lowry 1 year ago
deb schultz, Catalyst, Speaker, Advisor, Investor, DO-er at TummelVIsion.tv Tags tummel 1 year ago
George Sarmonikas, Mobile Technologist, researcher of IoT & Ambient Intelligence, Pervasive Services Consultant at Telebria, Magicnode, Orange, WIND, Velti 1 year ago
Andrew Chee, Associate Creative Director, Brand / Interaction Design at R/GA 1 year ago
vashistvishal, Sales/Advisory/Consulting Tags good facebook 1 year ago
Marc Metekohy, Partner at a friend of mine 1 year ago
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Sirous Kavehercy, Speaker/Consultant at Tripylon Media 1 year ago

Jyri Engestrom - Sharing Intentions Presentation Transcript

Sharing intentions Jyri Engestrom Twitter: @jyri
This talk has 3 parts1. Becoming an obligatory passage point2. Designing translations 3. Making meaning
Part I4 years ago
Microblogging
Social objects
Michel Callon:Obligatory Passage Point (OPP)
Bruno Latour Translations
Actor-network theory
Part IISocial media is also about translations
Capturing a photo
Tweeting
Creating an event
This is addictive
Email apnea(Linda Stone)
Addictive also on the creator side
Sense of lacking(Karin Knorr-Cetina)
Part IIIThe power of zero transaction costs
Guy Kawasaki“Make meaning”
What’s your mantra?
Help people help each other
Legitimate Peripheral Participation (Jean Lave)
Facebook = the past
Foursquare = the present
? = the future
Could intent be translated into a social object?
Calendars, event services...
Situated actions(Lucy Suchman)
Having the right amount of structure = key
Touch UI
Fred Wilson “Every big powerful technology company has met a new technology that has undone their dominance. For Microsoft it was open source and the Internet.http://www.avc.com/a_vc/2011/01/building-better-social-graphs-continued.html For Google, it appears that it may be social. For Facebook, it appears that it may be mobile.”
Tapping > typingSocial gestures: simple yet meaningful
A disruptive service has to be: ✓ Simpler ✓ More fun ✓ More useful
Structured data is now available
John BattelleAfter three months of checkins“I expected a bit more...human contact.”http://battellemedia.com/archives/2010/04/foursquare_-_i_wish_it_was_better_for_me
What do you get when you combine• Mobile touch UI• Structured data• Real time push notifications
Tap to share what you want to do
Tap to share what you want to do
✓ Sent
A reply from @slazar on Twitter
Win!
Ditto!I want to
5 takeaways1. Define your social object2. Design your translations3. Enable legitimate peripheral participation4. Become an obligatory passage point5. Make meaning
Thanks!Twitter: @jyri

Jyri Engestrom - Sharing Intentions

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Jyri Engestrom - Sharing Intentions Presentation Transcript