Mobile Monday Amsterdam
              Fabio Sergio


             January 2010
We are a global innovation firm.
We help the world’s leading companies create and bring to market
meaningful products, serv...
medical
        protocol
       well-being

e-health
       narratives
            trust
         identity
           agin...
apples
doctors
medicure
to
medicare
decisions
actions
habits
awareness
beep
data streams
sensors
info-visualization
social networks
Iron Man, 1963
Iron Man, 2008
access
to our accumulated
bitcrumbs
Toyota Prius
MIT SENSEable City Lab
Stamen Design, Cabspotting
Cuban Council, Moodstats
Nike+ Running
tools
of self-reflection
Nintendo Wii Vitality
Yamaha Bodibeat
Fitbit
Philips DirectLife
Dexcom Seven
Proteus Biomedical
frog design, e-monitors
frog design, e-monitors
an emerging
product-service
architecture
Lee Maguire, 2009




“So what happens when
 the device that records
 your medical status
 is also the device
 you use to ...
-.-. . ... ...            -.. . ... .. --.
-. . .-. ... .... .- ...- . .... .- -.. -
--- .-.. . - --. --- --- ..-. ... ..
...
but what is
the nature
of that conversation?
Vitality GlowCap
Bayer Didget
frog design Temptd
virtuous behavior
as social currency
fabio.sergio@frogdesign.com
bonus track
overview and themes
healthcare



 e-health


  m-health
government                                             traditional
                                                       ...
well-being
feeling healthy is not the same as being in good health
identity
people want to be recognized across service touch-points in all their healthcare interactions
timescales
healthcare interactions appear to be short, but are actually phrases of a long staccato conversation
stories
convincing narratives drive healthcare and healthcare delivery
behaviors (are contagious)
                                    social networks and contextual factors are proving to be cr...
protocol
healthcare is guided by what was done before, there’s high resistance to change
certainties
enormous ambiguities about “what is known” in medicine: patients assume science, pros know it’s trial and error
trust
the doctor-patient relationship is under severe info-stress
ownership
who is in control of your own health?
who are the pros?
                                    the market is quickly changing as new players enter the scene




Mo...
risk-taking
medicine is naturally risk-averse, partners are needed for short-term prototyping
business models
money is almost never mentioned when it comes to healthcare
moore’s law
technological breakthroughs enable new service paradigms
sensors, ubiquitous processing power
                                    everything that can be digital will be... and con...
interoperability
                                standards for seamless cross-device communication are starting to emerge
...
thingfrastructure
                          mash-ups and parasitic service models create new and innovative opportunity ar...
Fabio Sergio - When the body electric casts information shadow
Fabio Sergio - When the body electric casts information shadow
Fabio Sergio - When the body electric casts information shadow
Fabio Sergio - When the body electric casts information shadow
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Fabio Sergio - When the body electric casts information shadow

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Fabio Sergio - When the body electric casts information shadow

  1. Mobile Monday Amsterdam Fabio Sergio January 2010
  2. We are a global innovation firm. We help the world’s leading companies create and bring to market meaningful products, services, and experiences. Our multidisciplinary process reveals valuable consumer and market insights and delivers lasting, humanizing solutions across technologies, platforms, and media. Insight Technology Inspiration Impact We discover market We leverage emerging We express opportunities We create lasting brand equity opportunities through deep technologies to define in rich visual form and business impact across insight and intuition. new product concepts to inspire and motivate multiple organizations, and experiences. organizations. systems and technologies.
  3. medical protocol well-being e-health narratives trust identity aging personal ownership timescales policy business models m-health connectivity miniaturization
  4. apples doctors
  5. medicure to medicare
  6. decisions actions habits
  7. awareness
  8. beep
  9. data streams sensors info-visualization social networks
  10. Iron Man, 1963
  11. Iron Man, 2008
  12. access to our accumulated bitcrumbs
  13. Toyota Prius
  14. MIT SENSEable City Lab
  15. Stamen Design, Cabspotting
  16. Cuban Council, Moodstats
  17. Nike+ Running
  18. tools of self-reflection
  19. Nintendo Wii Vitality
  20. Yamaha Bodibeat
  21. Fitbit
  22. Philips DirectLife
  23. Dexcom Seven
  24. Proteus Biomedical
  25. frog design, e-monitors
  26. frog design, e-monitors
  27. an emerging product-service architecture
  28. Lee Maguire, 2009 “So what happens when the device that records your medical status is also the device you use to update your social connections?”
  29. -.-. . ... ... -.. . ... .. --. -. . .-. ... .... .- ...- . .... .- -.. - --- .-.. . - --. --- --- ..-. ... .. -- .--. .-.. -.-- .-. . .-.. -.-- .. -. --. --- -. ... .... . . .-. .. -. - ..- .. - .. --- -.your heartbeat.- - .. ...- .. - .- -. -.. -.-. .-. . -.-- - --- ..-. .- -.-. . .... .. --. .... . .-. -.-. .... .- .-.. .-.. . -. becomes -. -.. -.. . ...- . .-.. --. . ... --..-- .- --- .--. conversation--- ..-. --- ..- . -.. .- .--. .-. a ..- -. -.. . .-. ... - .- -. -.. .. -. -. -.. --. --- ..-. .--. . --- .--. .-.. . ... -- . -. - .- .-.. -- --- -.. . .-.. ... --..-- -.. . ... .. .-. . ... .- -. -.. -.. .-. . .- -- ... --..-- .. -. .- -.. -.. .. - .. ---
  30. but what is the nature of that conversation?
  31. Vitality GlowCap
  32. Bayer Didget
  33. frog design Temptd
  34. virtuous behavior as social currency
  35. fabio.sergio@frogdesign.com
  36. bonus track overview and themes
  37. healthcare e-health m-health
  38. government traditional medical service providers medical institutions (hospitals) upcoming healthcare service providers communities medical general specialists practitioners family me insurances 25% friends microsoft 25% a interest groups go m ar o personal ph gl e big int j j& el e nike roch professional traditional healthcare service providers policy
  39. well-being feeling healthy is not the same as being in good health
  40. identity people want to be recognized across service touch-points in all their healthcare interactions
  41. timescales healthcare interactions appear to be short, but are actually phrases of a long staccato conversation
  42. stories convincing narratives drive healthcare and healthcare delivery
  43. behaviors (are contagious) social networks and contextual factors are proving to be crucial factors Mobile Healthcare Summit Workshop © 2009 frog design. confidential & proprietary.
  44. protocol healthcare is guided by what was done before, there’s high resistance to change
  45. certainties enormous ambiguities about “what is known” in medicine: patients assume science, pros know it’s trial and error
  46. trust the doctor-patient relationship is under severe info-stress
  47. ownership who is in control of your own health?
  48. who are the pros? the market is quickly changing as new players enter the scene Mobile Healthcare Summit Workshop © 2009 frog design. confidential & proprietary.
  49. risk-taking medicine is naturally risk-averse, partners are needed for short-term prototyping
  50. business models money is almost never mentioned when it comes to healthcare
  51. moore’s law technological breakthroughs enable new service paradigms
  52. sensors, ubiquitous processing power everything that can be digital will be... and connected Mobile Healthcare Summit Workshop © 2009 frog design. confidential & proprietary. 56
  53. interoperability standards for seamless cross-device communication are starting to emerge Mobile Healthcare Summit Workshop © 2009 frog design. confidential & proprietary. 57
  54. thingfrastructure mash-ups and parasitic service models create new and innovative opportunity areas Mobile Healthcare Summit Workshop © 2009 frog design. confidential & proprietary.

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