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Fabio Sergio - When the body electric casts information shadow
 

Fabio Sergio - When the body electric casts information shadow

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    Fabio Sergio - When the body electric casts information shadow Fabio Sergio - When the body electric casts information shadow Presentation Transcript

    • Mobile Monday Amsterdam Fabio Sergio January 2010
    • We are a global innovation firm. We help the world’s leading companies create and bring to market meaningful products, services, and experiences. Our multidisciplinary process reveals valuable consumer and market insights and delivers lasting, humanizing solutions across technologies, platforms, and media. Insight Technology Inspiration Impact We discover market We leverage emerging We express opportunities We create lasting brand equity opportunities through deep technologies to define in rich visual form and business impact across insight and intuition. new product concepts to inspire and motivate multiple organizations, and experiences. organizations. systems and technologies.
    • medical protocol well-being e-health narratives trust identity aging personal ownership timescales policy business models m-health connectivity miniaturization
    • apples doctors
    • medicure to medicare
    • decisions actions habits
    • awareness
    • beep
    • data streams sensors info-visualization social networks
    • Iron Man, 1963
    • Iron Man, 2008
    • access to our accumulated bitcrumbs
    • Toyota Prius
    • MIT SENSEable City Lab
    • Stamen Design, Cabspotting
    • Cuban Council, Moodstats
    • Nike+ Running
    • tools of self-reflection
    • Nintendo Wii Vitality
    • Yamaha Bodibeat
    • Fitbit
    • Philips DirectLife
    • Dexcom Seven
    • Proteus Biomedical
    • frog design, e-monitors
    • frog design, e-monitors
    • an emerging product-service architecture
    • Lee Maguire, 2009 “So what happens when the device that records your medical status is also the device you use to update your social connections?”
    • -.-. . ... ... -.. . ... .. --. -. . .-. ... .... .- ...- . .... .- -.. - --- .-.. . - --. --- --- ..-. ... .. -- .--. .-.. -.-- .-. . .-.. -.-- .. -. --. --- -. ... .... . . .-. .. -. - ..- .. - .. --- -.your heartbeat.- - .. ...- .. - .- -. -.. -.-. .-. . -.-- - --- ..-. .- -.-. . .... .. --. .... . .-. -.-. .... .- .-.. .-.. . -. becomes -. -.. -.. . ...- . .-.. --. . ... --..-- .- --- .--. conversation--- ..-. --- ..- . -.. .- .--. .-. a ..- -. -.. . .-. ... - .- -. -.. .. -. -. -.. --. --- ..-. .--. . --- .--. .-.. . ... -- . -. - .- .-.. -- --- -.. . .-.. ... --..-- -.. . ... .. .-. . ... .- -. -.. -.. .-. . .- -- ... --..-- .. -. .- -.. -.. .. - .. ---
    • but what is the nature of that conversation?
    • Vitality GlowCap
    • Bayer Didget
    • frog design Temptd
    • virtuous behavior as social currency
    • fabio.sergio@frogdesign.com
    • bonus track overview and themes
    • healthcare e-health m-health
    • government traditional medical service providers medical institutions (hospitals) upcoming healthcare service providers communities medical general specialists practitioners family me insurances 25% friends microsoft 25% a interest groups go m ar o personal ph gl e big int j j& el e nike roch professional traditional healthcare service providers policy
    • well-being feeling healthy is not the same as being in good health
    • identity people want to be recognized across service touch-points in all their healthcare interactions
    • timescales healthcare interactions appear to be short, but are actually phrases of a long staccato conversation
    • stories convincing narratives drive healthcare and healthcare delivery
    • behaviors (are contagious) social networks and contextual factors are proving to be crucial factors Mobile Healthcare Summit Workshop © 2009 frog design. confidential & proprietary.
    • protocol healthcare is guided by what was done before, there’s high resistance to change
    • certainties enormous ambiguities about “what is known” in medicine: patients assume science, pros know it’s trial and error
    • trust the doctor-patient relationship is under severe info-stress
    • ownership who is in control of your own health?
    • who are the pros? the market is quickly changing as new players enter the scene Mobile Healthcare Summit Workshop © 2009 frog design. confidential & proprietary.
    • risk-taking medicine is naturally risk-averse, partners are needed for short-term prototyping
    • business models money is almost never mentioned when it comes to healthcare
    • moore’s law technological breakthroughs enable new service paradigms
    • sensors, ubiquitous processing power everything that can be digital will be... and connected Mobile Healthcare Summit Workshop © 2009 frog design. confidential & proprietary. 56
    • interoperability standards for seamless cross-device communication are starting to emerge Mobile Healthcare Summit Workshop © 2009 frog design. confidential & proprietary. 57
    • thingfrastructure mash-ups and parasitic service models create new and innovative opportunity areas Mobile Healthcare Summit Workshop © 2009 frog design. confidential & proprietary.