MoMo #10 - Dirk Groten
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MoMo #10 - Dirk Groten - Presentation Transcript
- THE MOBILE LOYALTY PLATFORM What can a company do to retain me as a loyal customer?
- LOVE = LOYALTY
- ATTENTION BY SHOUTING!
- PREPAID = mobile PAY AS YOU G O
- PLASTIC LOYALTY
- FEEL SPECIAL 2 PRIORITY PRIVILEGES 1 3 PREFERENCES P 4 4 PREMIUM
- ≥2 P's FOR ATTRACTION
- LOYALTY BUSINESS PERSPECTIVE
- I LOVE LITTLE KITTENS FEEDBACK = REVENUE
- ENERGY COMPANY products and services ... energy company
- KEEP IN TOUCH
- LOYALTY CUSTOMER PERSPECTIVE BRAND 1 BRAND 2 BRAND 5
- RETAIL SHOPPING
- SHORT MESSAGE SHIRT Dear Roger, IMBLUV, WILL YOU TAKE ME OUT? ;-X Yasmin Dear Roger, IMBLUV, WIL L YOU TAKE ME OU T? ;-X Yasmin Kiezen Meer s o n y e ri c s s o n 1 2 3 4 5 6
- YOU’RE NOT ALONE
- NEW MOVIE MINUTES
- CONTENT INSURANCE REGISTE RECEIPT RED CODE: 9386HHR ND RA W BE N Movie TM Minu tes RENEWAL INSURANCE GED A M DA
- DO IT TOGETHER
- HERE- movers
- WHO AM I LOYAL TO? DIRK GROTEN dirk.groten@uluru-amsterdam.com
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