Interactivenarrative and   mobile
Soap operas – Brands and narrative
Interacting with a story
Immersive theatre - Punchdrunk
Taking it further                    • Put it in the real                      world                    • Making use of   ...
c/o AR Invaders - JapanHow mobile fits in• Location based interactions and Mapping• Augmented reality• A well placed call ...
How to tell an interactive story               •   Find out what interests the core audience               •   Draw them in
How to tell an interactive story                    • Make the hook too good to be true
How to tell an interactive story                                   Make it real
How to tell an interactive story• Provide a good call to action
How to tell an interactive story• Introduce the villain
How to tell an interactive story• Don’t forget the vamp
How to tell an interactive story                  • A short, breathless chase
How to tell an interactive story• A thrilling finale
Thanks!ben@welovemobile.co.uk07890412074
Ben Scott-Robinson - Interactive narrative and mobile
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Ben Scott-Robinson - Interactive narrative and mobile

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Ben Scott-Robinson - Interactive narrative and mobile

  1. 1. Interactivenarrative and mobile
  2. 2. Soap operas – Brands and narrative
  3. 3. Interacting with a story
  4. 4. Immersive theatre - Punchdrunk
  5. 5. Taking it further • Put it in the real world • Making use of discomfort and intrigue • Blur real life and game play • Physical locations
  6. 6. c/o AR Invaders - JapanHow mobile fits in• Location based interactions and Mapping• Augmented reality• A well placed call or SMS
  7. 7. How to tell an interactive story • Find out what interests the core audience • Draw them in
  8. 8. How to tell an interactive story • Make the hook too good to be true
  9. 9. How to tell an interactive story Make it real
  10. 10. How to tell an interactive story• Provide a good call to action
  11. 11. How to tell an interactive story• Introduce the villain
  12. 12. How to tell an interactive story• Don’t forget the vamp
  13. 13. How to tell an interactive story • A short, breathless chase
  14. 14. How to tell an interactive story• A thrilling finale
  15. 15. Thanks!ben@welovemobile.co.uk07890412074

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