Ben Scott-Robinson - Interactive narrative and mobile
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Ben Scott-Robinson - Interactive narrative and mobile

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Ben Scott-Robinson - Interactive narrative and mobile Presentation Transcript

  • 1. Interactivenarrative and mobile
  • 2. Soap operas – Brands and narrative
  • 3. Interacting with a story
  • 4. Immersive theatre - Punchdrunk
  • 5. Taking it further • Put it in the real world • Making use of discomfort and intrigue • Blur real life and game play • Physical locations
  • 6. c/o AR Invaders - JapanHow mobile fits in• Location based interactions and Mapping• Augmented reality• A well placed call or SMS
  • 7. How to tell an interactive story • Find out what interests the core audience • Draw them in
  • 8. How to tell an interactive story • Make the hook too good to be true
  • 9. How to tell an interactive story Make it real
  • 10. How to tell an interactive story• Provide a good call to action
  • 11. How to tell an interactive story• Introduce the villain
  • 12. How to tell an interactive story• Don’t forget the vamp
  • 13. How to tell an interactive story • A short, breathless chase
  • 14. How to tell an interactive story• A thrilling finale
  • 15. Thanks!ben@welovemobile.co.uk07890412074