Ben van der Burg - WebAds

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Mobile Monday Amsterdam had the honor of having Ben van den Burg (WebAds) as a speaker. He presented his view on the mobile advertising ecosystem in the presentation of "a brand new world"

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Ben van der Burg - WebAds

  1. 1. MOBILE ADVERTISING: CREATING A NEW WORLD tell them? Ben van der Burg Mobile Monday Amsterdam, 2-6-2008
  2. 2. What will you TELL them?
  3. 3. ‘I made a lot of MONEY ‘
  4. 4. 20K ‘ ‘I had tweets
  5. 5. ‘I created a NEW WORLD ‘
  6. 6. ANTONIO NEGRI http://www.flickr.com/photos/thijshere
  7. 7. EMPIRE http://www.flickr.com/photos/shapeshift
  8. 8. MULTITUDE http://www.flickr.com/photos/kinquila
  9. 9. WOW factor http://www.flickr.com/photos/webel
  10. 10. Our ALBERT http://www.flickr.com/photos/amyguth
  11. 11. Tsja!...
  12. 12. THE HEDGEDOG concept
  13. 13. Your AUNT http://www.flickr.com/photos/webel
  14. 14. Finally, now we’re talking TELECOM Application Content Advertiser Developers Providers End-user Network Consumer Operators Retail Device Infrastructure Manufacturers = cash flow Provider = information flow Gower & Constance, MIT & Siemens
  15. 15. Triangle of MOBILE ADVERTISING Content Advertiser Providers End-user Consumer = cash flow = information flow
  16. 16. Triangle of MOBILE ADVERTISING Content Advertiser Providers End-user Consumer = cash flow = information flow
  17. 17. Triangle of MOBILE ADVERTISING Content Advertiser Providers End-user Consumer = cash flow = information flow
  18. 18. HISTORY http://www.f lickr.com/photos/gigijin
  19. 19. Hup Hup HOLLAND http://www.flickr.com/photos/michplay
  20. 20. Keep it for YOURSELF! http://www.flickr.com/photos/visual_spacial
  21. 21. CROSSROADS http://www.flickr.com/photos/rcsaxon
  22. 22. We can DO A LOT! http://www.f lickr.com/photos/scratchbeck
  23. 23. STARTING…
  24. 24. MOBILE DISPLAY Advertising http://www.f lickr.com/photos/jason_coates
  25. 25. Mobile SEARCH MARKETING http://www.f lickr.com/photos/silvery
  26. 26. Activation of OFFLINE MEDIA http://www.f lickr.com/photos/mattiasberg
  27. 27. Mobile PROMOTIONS http://www.f lickr.com/photos/avlxyz
  28. 28. LOCATION BASED Services http://www.f lickr.com/photos/paulf orsdick
  29. 29. MOBILE BANNERING
  30. 30. Mobile SALES FUNNEL •Ringtones • Mobile Gaming •Wallpapers • Mobile Bannering • Mobile Pricesheet •Product Specs • Mobile Video • Event Calendar •Mobile Configuration • Store Locator • Mobile Calculator • Click-2-Call • Mobile Barcoding • Map on Mobile • Mobile Couponing • Mobile Alerts
  31. 31. ABN AMRO De slimste belegger • Male 25-49 • 16-4 / 27-4 • 300k Impressions • 1 - 3% CTR
  32. 32. Randstad Meet & Greet 18+ • 7-4 / 15-5 • 80k Impressions • 0.8 – 1.2% CTR • 80 subscribers •
  33. 33. Microsoft Office 2007 Male 20-49 • 15-12 / 15-1 • 725k Impressions • 1 - 4% CTR • 2,985 movie downloads (33%) 910 completed questionnaires (10%) 580 e-mail addresses (7%)
  34. 34. Univé Brommerpremie 18-35 • 10-4 / 10-5 • 225k Impressions • 0.9 – 1.2% CTR •
  35. 35. Politie ICT Vacature • Campaign is running
  36. 36. NS Wervingscampagne • Campaign isrunning
  37. 37. KEY LEARNINGS Campaigns mobile internet bannering multimediacontextualcrossmediaconceptual campaign 0 1 2 3 4 5 6 7 8 9 10 Landing pages text and call back / e-mail full multimedia site 0 1 2 3 4 5 6 7 8 9 10
  38. 38. Triangle of MOBILE ADVERTISING Content Advertiser Providers End-user Consumer = cash flow = information flow
  39. 39. STEP BY STEP http://www.f lickr.com/photos/marioyvanesa
  40. 40. To create A NEW WORLD http://www.f lickr.com/photos/eelssej_
  41. 41. How? THE CARPE DIEM END GOAL SYNERGY Influenced by Personal experiences, technological-, political- and social Theory developments Different roads to end goal Who you are What you do Why you do it Changes slightly overtime
  42. 42. THANKS Ben van der Burg ~ +316 250 042 65 ben@webads.nl www.webads.nl SMS bc ben naar 5566 voor business card

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