MOBILE ADVERTISING:


CREATING A
NEW WORLD
  tell them?

Ben van der Burg




Mobile Monday Amsterdam, 2-6-2008
What will you
TELL
them?
‘I made a lot of
MONEY           ‘
20K ‘
‘I had
          tweets
‘I created a
NEW WORLD           ‘
ANTONIO
  NEGRI


     http://www.flickr.com/photos/thijshere
EMPIRE



         http://www.flickr.com/photos/shapeshift
MULTITUDE
       http://www.flickr.com/photos/kinquila
WOW
  factor




      http://www.flickr.com/photos/webel
Our
ALBERT



         http://www.flickr.com/photos/amyguth
Tsja!...
THE HEDGEDOG
         concept
Your
AUNT



       http://www.flickr.com/photos/webel
Finally, now we’re talking
TELECOM
      Application                  Content                 Advertiser
      Developers ...
Triangle of
MOBILE
ADVERTISING
       Content
                              Advertiser
       Providers




              ...
Triangle of
MOBILE
ADVERTISING
        Content
                               Advertiser
        Providers




           ...
Triangle of
MOBILE
ADVERTISING
        Content
                               Advertiser
        Providers




           ...
HISTORY



          http://www.f lickr.com/photos/gigijin
Hup   Hup
HOLLAND



       http://www.flickr.com/photos/michplay
Keep it for
YOURSELF!



          http://www.flickr.com/photos/visual_spacial
CROSSROADS



        http://www.flickr.com/photos/rcsaxon
We can
DO A LOT!
         http://www.f lickr.com/photos/scratchbeck
STARTING…
MOBILE DISPLAY
Advertising




              http://www.f lickr.com/photos/jason_coates
Mobile
SEARCH
MARKETING
         http://www.f lickr.com/photos/silvery
Activation of
OFFLINE MEDIA




                http://www.f lickr.com/photos/mattiasberg
Mobile
PROMOTIONS



         http://www.f lickr.com/photos/avlxyz
LOCATION BASED
            Services




         http://www.f lickr.com/photos/paulf orsdick
MOBILE
BANNERING
Mobile
SALES FUNNEL
•Ringtones            • Mobile Gaming

•Wallpapers           • Mobile Bannering
• Mobile Pricesheet   ...
ABN AMRO
De slimste belegger

• Male 25-49
• 16-4 / 27-4
• 300k
  Impressions
• 1 - 3% CTR
Randstad
Meet & Greet

    18+
•
    7-4 / 15-5
•
    80k Impressions
•
    0.8 – 1.2% CTR
•
    80 subscribers
•
Microsoft
Office 2007
    Male 20-49
•
    15-12 / 15-1
•
    725k Impressions
•
    1 - 4% CTR
•

2,985 movie downloads (...
Univé
Brommerpremie

    18-35
•
    10-4 / 10-5
•
    225k Impressions
•
    0.9 – 1.2% CTR
•
Politie
ICT Vacature

• Campaign is
  running
NS
Wervingscampagne

• Campaign
  isrunning
KEY
LEARNINGS
Campaigns
mobile internet bannering                 multimediacontextualcrossmediaconceptual campaign




  ...
Triangle of
MOBILE
ADVERTISING
       Content
                              Advertiser
       Providers




              ...
STEP
BY STEP
          http://www.f lickr.com/photos/marioyvanesa
To create
A NEW WORLD




            http://www.f lickr.com/photos/eelssej_
How?
THE CARPE DIEM                                                    END GOAL
SYNERGY                   Influenced by Pe...
THANKS
   Ben van der Burg
                  ~
+316 250 042 65       ben@webads.nl
      www.webads.nl
      SMS bc ben na...
Upcoming SlideShare
Loading in...5
×

Ben van der Burg - WebAds

1,420

Published on

Mobile Monday Amsterdam had the honor of having Ben van den Burg (WebAds) as a speaker. He presented his view on the mobile advertising ecosystem in the presentation of "a brand new world"

Published in: Economy & Finance, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,420
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
22
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Ben van der Burg - WebAds

  1. 1. MOBILE ADVERTISING: CREATING A NEW WORLD tell them? Ben van der Burg Mobile Monday Amsterdam, 2-6-2008
  2. 2. What will you TELL them?
  3. 3. ‘I made a lot of MONEY ‘
  4. 4. 20K ‘ ‘I had tweets
  5. 5. ‘I created a NEW WORLD ‘
  6. 6. ANTONIO NEGRI http://www.flickr.com/photos/thijshere
  7. 7. EMPIRE http://www.flickr.com/photos/shapeshift
  8. 8. MULTITUDE http://www.flickr.com/photos/kinquila
  9. 9. WOW factor http://www.flickr.com/photos/webel
  10. 10. Our ALBERT http://www.flickr.com/photos/amyguth
  11. 11. Tsja!...
  12. 12. THE HEDGEDOG concept
  13. 13. Your AUNT http://www.flickr.com/photos/webel
  14. 14. Finally, now we’re talking TELECOM Application Content Advertiser Developers Providers End-user Network Consumer Operators Retail Device Infrastructure Manufacturers = cash flow Provider = information flow Gower & Constance, MIT & Siemens
  15. 15. Triangle of MOBILE ADVERTISING Content Advertiser Providers End-user Consumer = cash flow = information flow
  16. 16. Triangle of MOBILE ADVERTISING Content Advertiser Providers End-user Consumer = cash flow = information flow
  17. 17. Triangle of MOBILE ADVERTISING Content Advertiser Providers End-user Consumer = cash flow = information flow
  18. 18. HISTORY http://www.f lickr.com/photos/gigijin
  19. 19. Hup Hup HOLLAND http://www.flickr.com/photos/michplay
  20. 20. Keep it for YOURSELF! http://www.flickr.com/photos/visual_spacial
  21. 21. CROSSROADS http://www.flickr.com/photos/rcsaxon
  22. 22. We can DO A LOT! http://www.f lickr.com/photos/scratchbeck
  23. 23. STARTING…
  24. 24. MOBILE DISPLAY Advertising http://www.f lickr.com/photos/jason_coates
  25. 25. Mobile SEARCH MARKETING http://www.f lickr.com/photos/silvery
  26. 26. Activation of OFFLINE MEDIA http://www.f lickr.com/photos/mattiasberg
  27. 27. Mobile PROMOTIONS http://www.f lickr.com/photos/avlxyz
  28. 28. LOCATION BASED Services http://www.f lickr.com/photos/paulf orsdick
  29. 29. MOBILE BANNERING
  30. 30. Mobile SALES FUNNEL •Ringtones • Mobile Gaming •Wallpapers • Mobile Bannering • Mobile Pricesheet •Product Specs • Mobile Video • Event Calendar •Mobile Configuration • Store Locator • Mobile Calculator • Click-2-Call • Mobile Barcoding • Map on Mobile • Mobile Couponing • Mobile Alerts
  31. 31. ABN AMRO De slimste belegger • Male 25-49 • 16-4 / 27-4 • 300k Impressions • 1 - 3% CTR
  32. 32. Randstad Meet & Greet 18+ • 7-4 / 15-5 • 80k Impressions • 0.8 – 1.2% CTR • 80 subscribers •
  33. 33. Microsoft Office 2007 Male 20-49 • 15-12 / 15-1 • 725k Impressions • 1 - 4% CTR • 2,985 movie downloads (33%) 910 completed questionnaires (10%) 580 e-mail addresses (7%)
  34. 34. Univé Brommerpremie 18-35 • 10-4 / 10-5 • 225k Impressions • 0.9 – 1.2% CTR •
  35. 35. Politie ICT Vacature • Campaign is running
  36. 36. NS Wervingscampagne • Campaign isrunning
  37. 37. KEY LEARNINGS Campaigns mobile internet bannering multimediacontextualcrossmediaconceptual campaign 0 1 2 3 4 5 6 7 8 9 10 Landing pages text and call back / e-mail full multimedia site 0 1 2 3 4 5 6 7 8 9 10
  38. 38. Triangle of MOBILE ADVERTISING Content Advertiser Providers End-user Consumer = cash flow = information flow
  39. 39. STEP BY STEP http://www.f lickr.com/photos/marioyvanesa
  40. 40. To create A NEW WORLD http://www.f lickr.com/photos/eelssej_
  41. 41. How? THE CARPE DIEM END GOAL SYNERGY Influenced by Personal experiences, technological-, political- and social Theory developments Different roads to end goal Who you are What you do Why you do it Changes slightly overtime
  42. 42. THANKS Ben van der Burg ~ +316 250 042 65 ben@webads.nl www.webads.nl SMS bc ben naar 5566 voor business card
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×