Ben van der Burg - WebAds

  • 1,377 views
Uploaded on

Mobile Monday Amsterdam had the honor of having Ben van den Burg (WebAds) as a speaker. He presented his view on the mobile advertising ecosystem in the presentation of "a brand new world"

Mobile Monday Amsterdam had the honor of having Ben van den Burg (WebAds) as a speaker. He presented his view on the mobile advertising ecosystem in the presentation of "a brand new world"

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,377
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
20
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. MOBILE ADVERTISING: CREATING A NEW WORLD tell them? Ben van der Burg Mobile Monday Amsterdam, 2-6-2008
  • 2. What will you TELL them?
  • 3. ‘I made a lot of MONEY ‘
  • 4. 20K ‘ ‘I had tweets
  • 5. ‘I created a NEW WORLD ‘
  • 6. ANTONIO NEGRI http://www.flickr.com/photos/thijshere
  • 7. EMPIRE http://www.flickr.com/photos/shapeshift
  • 8. MULTITUDE http://www.flickr.com/photos/kinquila
  • 9. WOW factor http://www.flickr.com/photos/webel
  • 10. Our ALBERT http://www.flickr.com/photos/amyguth
  • 11. Tsja!...
  • 12. THE HEDGEDOG concept
  • 13. Your AUNT http://www.flickr.com/photos/webel
  • 14. Finally, now we’re talking TELECOM Application Content Advertiser Developers Providers End-user Network Consumer Operators Retail Device Infrastructure Manufacturers = cash flow Provider = information flow Gower & Constance, MIT & Siemens
  • 15. Triangle of MOBILE ADVERTISING Content Advertiser Providers End-user Consumer = cash flow = information flow
  • 16. Triangle of MOBILE ADVERTISING Content Advertiser Providers End-user Consumer = cash flow = information flow
  • 17. Triangle of MOBILE ADVERTISING Content Advertiser Providers End-user Consumer = cash flow = information flow
  • 18. HISTORY http://www.f lickr.com/photos/gigijin
  • 19. Hup Hup HOLLAND http://www.flickr.com/photos/michplay
  • 20. Keep it for YOURSELF! http://www.flickr.com/photos/visual_spacial
  • 21. CROSSROADS http://www.flickr.com/photos/rcsaxon
  • 22. We can DO A LOT! http://www.f lickr.com/photos/scratchbeck
  • 23. STARTING…
  • 24. MOBILE DISPLAY Advertising http://www.f lickr.com/photos/jason_coates
  • 25. Mobile SEARCH MARKETING http://www.f lickr.com/photos/silvery
  • 26. Activation of OFFLINE MEDIA http://www.f lickr.com/photos/mattiasberg
  • 27. Mobile PROMOTIONS http://www.f lickr.com/photos/avlxyz
  • 28. LOCATION BASED Services http://www.f lickr.com/photos/paulf orsdick
  • 29. MOBILE BANNERING
  • 30. Mobile SALES FUNNEL •Ringtones • Mobile Gaming •Wallpapers • Mobile Bannering • Mobile Pricesheet •Product Specs • Mobile Video • Event Calendar •Mobile Configuration • Store Locator • Mobile Calculator • Click-2-Call • Mobile Barcoding • Map on Mobile • Mobile Couponing • Mobile Alerts
  • 31. ABN AMRO De slimste belegger • Male 25-49 • 16-4 / 27-4 • 300k Impressions • 1 - 3% CTR
  • 32. Randstad Meet & Greet 18+ • 7-4 / 15-5 • 80k Impressions • 0.8 – 1.2% CTR • 80 subscribers •
  • 33. Microsoft Office 2007 Male 20-49 • 15-12 / 15-1 • 725k Impressions • 1 - 4% CTR • 2,985 movie downloads (33%) 910 completed questionnaires (10%) 580 e-mail addresses (7%)
  • 34. Univé Brommerpremie 18-35 • 10-4 / 10-5 • 225k Impressions • 0.9 – 1.2% CTR •
  • 35. Politie ICT Vacature • Campaign is running
  • 36. NS Wervingscampagne • Campaign isrunning
  • 37. KEY LEARNINGS Campaigns mobile internet bannering multimediacontextualcrossmediaconceptual campaign 0 1 2 3 4 5 6 7 8 9 10 Landing pages text and call back / e-mail full multimedia site 0 1 2 3 4 5 6 7 8 9 10
  • 38. Triangle of MOBILE ADVERTISING Content Advertiser Providers End-user Consumer = cash flow = information flow
  • 39. STEP BY STEP http://www.f lickr.com/photos/marioyvanesa
  • 40. To create A NEW WORLD http://www.f lickr.com/photos/eelssej_
  • 41. How? THE CARPE DIEM END GOAL SYNERGY Influenced by Personal experiences, technological-, political- and social Theory developments Different roads to end goal Who you are What you do Why you do it Changes slightly overtime
  • 42. THANKS Ben van der Burg ~ +316 250 042 65 ben@webads.nl www.webads.nl SMS bc ben naar 5566 voor business card