Arno Aaldijk - LBS: Bridging the gap from vision to sustainable business

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Arno Aaldijk - LBS: Bridging the gap from vision to sustainable business

  1. 1. LBS: Bridging the gap from vision to sustainable business Arno Aaldijk, M.Sc. Director GIS / LBS Logica Finland © Logica 2009. All rights reserved
  2. 2. ”Mobile Finland” in 2000
  3. 3. ”Mobile Finland” in 2000
  4. 4. ”Mobile Finland” in 2000
  5. 5. Mobile hype in 2000: Lots of visions
  6. 6. Club Nokia, 2001
  7. 7. Club Nokia Yellow Page Channel Golden Pages At Club Nokia Yellow Pages Yellow Pages SERVICES by you can: LOCATION Choose: • find the brand LOCATION you’re looking for HELSINKI Press: ok Type: • find the nearest HELSINKI service you need Press: ok Type: • find your way to the RAUTATIEASEMA place of interest Press: ok Search: • find special offers JEANS on stuff you’re after wap.stockmann.fi Press: ok +358920200 Choose: • find out the phone CALL WAP STOCKMANN number or WAPsite Press: ok Press: • find out where you ROUTE can pay with m-cash
  8. 8. Club Nokia: End-user interface on WAP Our WAP application in 2001 Future improvements comprise increase in speed, larger colour display, higher resolution, integrated features in the terminal (buttons, cursor etc.)
  9. 9. Club Nokia Maps channel: Data coverage (2001)
  10. 10. Club Nokia: What went wrong? Market Technology Costs
  11. 11. LBS Industry Timeline: 2003 “LBS hype phase is over” Let’s focus on web-based maps for now, and become market leaders in Scandinavia
  12. 12. LBS Industry Timeline: 2004 Navicore partners with Nokia, launches GPS Navigation solution for Symbian phones Yellow page companies compete with online maps
  13. 13. LBS Industry Timeline: 2005 February: Google launches Google Maps. May: European Directories SA buys six yellow pages companies, including Fonecta and DGS July: Microsoft launches Windows Live maps
  14. 14. LBS Industry Timeline: 2006 August: Nokia buys Gate5 GmbH, acquires Smart2Go, (later Nokia maps)
  15. 15. LBS Industry Timeline: 2007 February: Nokia announces Nokia Maps, GPS handsets May: Google launches streetview June: Apple launches iPhone with built-in GPS and Google Maps. July: Wayfinder AB buys Navicore July 23: TomTom buys Tele Atlas for € 2.9 billion August: Nokia announces Ovi services portal. Nokia maps among first services available October 1st: Nokia buys NavTeq for € 5,7 billion November: Navteq buys Mapsolute GmbH (Map24)
  16. 16. LBS Industry Timeline: 2008 June: Tomtom announces navigation application for iPhone June: Google launches Google map maker September: Google cancels Navteq contract, renegotiates very liberal licensing terms with Tele Atlas. December: Vodafone buys Wayfinder AB
  17. 17. LBS Industry Timeline: 2009 October: Google drops TeleAtlas in US Google announces free navigation servce for Android mobile devices
  18. 18. Response to a new reality Public safety Mobile Workforce Management White label LBS services ERP B2C BI CRM ITS
  19. 19. Command & Control in the field
  20. 20. LBS for Fire & Rescue services ALARM INFORMATION -Alarms from Merlot Office or alarm centre - Other alarmed units - Target cards if available TOOLS -Toolbars -Map tools -Function tools -Status
  21. 21. Merlot: mobile decision making and leadership system Maps • 10 scales 1:6000 – 1:3M • Building outlines • Zooming and Panning • Address search Alarms • All the active alarm situations in the map area • Alarm symbols coloured according to status • Detailed info available by clicking on symbols Units • All units in the area • Status available by clicking on unit Own position • Real-time own position on the map 19 November 2009 Logica Mobiiliratkaisut No. 21
  22. 22. Functions No. 22
  23. 23. Logica Service and Staff Management Customer Portal Staff portal Salaries eInvoice / eReceipt Workforce Management ERP, CRM, Invoicing… Resource Management & Working hours reg. Bank Vehicle Location Mobile (RFID) Working hours Payment (change & approval) decision
  24. 24. Intelligent Transport Systems Infrastructur e charging Galileo Dynamic location- traffic based management services Intelligent Transport Systems Eco-mobility E-ticketing Smart logistics 24
  25. 25. Comparing 2000 with 2009
  26. 26. LBS towards 2011
  27. 27. Thank you! Company Address: Contact person: Logica Suomi Oy Arno Aaldijk Karvaamokuja 2 GIS/Location Based Solutions P.O. Box 38 T: +358 (0) 40 824 7398 00381 Helsinki arno.aaldijk@logica.com Finland www.logica.fi Logica is a leading IT and business services company, employing 39,000 people across 36 countries. It provides business consulting, systems integration, and IT and business process outsourcing services. Logica works closely with its customers to release their potential – enabling change that increases their eff iciency, accelerates growth and manages risk. It applies its deep industry knowledge, technical excellence and global delivery expertise to help its customers build leadership positions in their markets. Logica is listed on both the London Stock Exchange and Euronext (Amsterdam) (LSE: LOG; Euronext: LOG). More inf ormation is available at www.logica.com. No. 27

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