@ Mobile Monday, Amsterdam


Antti Öhrling, Co-founder



1   © Blyk Sunday, June 8, 2008   Blyk
What is Blyk?


^   Blyk is the FREE - SIM only - mobile network for 16-24s
    that is funded by advertising
^   Blyk lin...
What’s common?



      Newspapers
                                                     Radio

                           ...
What’s different?




                                  Mobile



4   © Blyk Sunday, June 8, 2008            Blyk
Good to remember




           Give people what they want



5   © Blyk Sunday, June 8, 2008         Blyk
What do young people want in mobile?




     Text

                                    Voice

                           ...
Good to remember




            Give advertisers what they
                      need


7   © Blyk Sunday, June 8, 2008  ...
Traditionally brands have required reach and frequency




                                     600+            251,119
  ...
The big mobile promise



                                             Interaction

                                      ...
Blyk offers direct access that builds engagement




                                      Direct access to 16-24s
       ...
Does it work?



100,000 members in April (UK)



>140,000 members today and
thousands joining every week


  11   © Blyk ...
Does it work?



10% response rate would be 4 times more than any other media




                                      29...
Here’s a sampling of the brands that work with us today




13   © Blyk Sunday, June 8, 2008                          Blyk
Our biggest surprises until today?

^ Mass distribution capability of MMS
did not exist in telco world
^ Members have embr...
Penguin Books                                                          Return to
                                         ...
Thank you.
http://www.blyk.com




16   © Blyk Sunday, June 8, 2008   Blyk
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Antti Öhrling - Blyk

  1. 1. @ Mobile Monday, Amsterdam Antti Öhrling, Co-founder 1 © Blyk Sunday, June 8, 2008 Blyk
  2. 2. What is Blyk? ^ Blyk is the FREE - SIM only - mobile network for 16-24s that is funded by advertising ^ Blyk links young people with brands they like and gives them free texts and minutes each month ^ Members in UK get 217 texts and 43 minutes free every month and no more than 6 brand messages per day ^ There is no contract and no catch 2 © Blyk Sunday, June 8, 2008 Blyk
  3. 3. What’s common? Newspapers Radio Television Magazines Internet 3 © Blyk Sunday, June 8, 2008 Blyk
  4. 4. What’s different? Mobile 4 © Blyk Sunday, June 8, 2008 Blyk
  5. 5. Good to remember Give people what they want 5 © Blyk Sunday, June 8, 2008 Blyk
  6. 6. What do young people want in mobile? Text Voice Alarm clock Source: Blyk European Research, 2007 6 © Blyk Sunday, June 8, 2008 Blyk
  7. 7. Good to remember Give advertisers what they need 7 © Blyk Sunday, June 8, 2008 Blyk
  8. 8. Traditionally brands have required reach and frequency 600+ 251,119 TV stations outdoor sites 3561 Young Brand 389 radio stations cinema screens People 3445 11,950,000,000 magazines webpages 8 © Blyk Sunday, June 8, 2008 Blyk
  9. 9. The big mobile promise Interaction Interests Location Lifestage Demographics Mobile is the perfect advertising platform to bring engagement and relevance 9 © Blyk Sunday, June 8, 2008 Blyk
  10. 10. Blyk offers direct access that builds engagement Direct access to 16-24s Young People Brand Engagement & Relevance Dialogue with your target audience 10 © Blyk Sunday, June 8, 2008 Blyk
  11. 11. Does it work? 100,000 members in April (UK) >140,000 members today and thousands joining every week 11 © Blyk Sunday, June 8, 2008 Blyk
  12. 12. Does it work? 10% response rate would be 4 times more than any other media 29% 12 © Blyk Sunday, June 8, 2008 Blyk
  13. 13. Here’s a sampling of the brands that work with us today 13 © Blyk Sunday, June 8, 2008 Blyk
  14. 14. Our biggest surprises until today? ^ Mass distribution capability of MMS did not exist in telco world ^ Members have embraced Blyk as their own “thing” very quickly ^ Host operator partners have seen the value we can bring to them in this very hard to reach and low margin market ^ Brands and agencies are more innovative and enthusiastic than publicly quoted 14 © Blyk Sunday, June 8, 2008 Blyk
  15. 15. Penguin Books Return to menu Answer: ^Y Answer: ^N Audio Clip Awareness Extract: Chapter 1 Nick Hornby’s Latest releases Slam 15 © Blyk Sunday, June 8, 2008 Blyk
  16. 16. Thank you. http://www.blyk.com 16 © Blyk Sunday, June 8, 2008 Blyk

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