@ Mobile Monday, Amsterdam
Antti Öhrling, Co-founder
1 © Blyk Sunday, June 8, 2008 Blyk

What is Blyk?
^ Blyk is the FREE - SIM only - mobile network for 16-24s
that is funded by advertising
^ Blyk links young people with brands they like and gives
them free texts and minutes each month
^ Members in UK get 217 texts and 43 minutes free every
month and no more than 6 brand messages per day
^ There is no contract and no catch
2 © Blyk Sunday, June 8, 2008 Blyk

What’s common?
Newspapers
Radio
Television
Magazines
Internet
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What’s different?
Mobile
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Good to remember
Give people what they want
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What do young people want in mobile?
Text
Voice
Alarm clock
Source: Blyk European Research, 2007
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Good to remember
Give advertisers what they
need
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Traditionally brands have required reach and frequency
600+ 251,119
TV stations outdoor sites
3561 Young
Brand 389
radio stations cinema screens People
3445 11,950,000,000
magazines webpages
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The big mobile promise
Interaction
Interests
Location
Lifestage
Demographics
Mobile is the perfect advertising platform to bring engagement and relevance
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Blyk offers direct access that builds engagement
Direct access to 16-24s
Young
People
Brand Engagement & Relevance
Dialogue with your
target audience
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Does it work?
100,000 members in April (UK)
>140,000 members today and
thousands joining every week
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Does it work?
10% response rate would be 4 times more than any other media
29%
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Here’s a sampling of the brands that work with us today
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Our biggest surprises until today?
^ Mass distribution capability of MMS
did not exist in telco world
^ Members have embraced Blyk as their
own “thing” very quickly
^ Host operator partners have seen the
value we can bring to them in this very
hard to reach and low margin market
^ Brands and agencies are more
innovative and enthusiastic than publicly
quoted
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Penguin Books Return to
menu
Answer: ^Y Answer: ^N
Audio Clip Awareness
Extract: Chapter 1 Nick Hornby’s Latest releases
Slam
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Thank you.
http://www.blyk.com
16 © Blyk Sunday, June 8, 2008 Blyk