MoMo #11 - Alan Moore

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    MoMo #11 - Alan Moore - Presentation Transcript

    1. Social Marketing Intelligence the black gold of the 21st Century
    2. 3 key questions to consider 1). What role does technology play in the early 21st Century? 2). What drives technology usage? 3). Key principals to understand how to create customer value in the digital age?
    3. Me Self ? Single Many Family Community Other
    4. Communication ?
    5. Communication - Community - Communion
    6. a “We Media” for a “We Species”
    7. communicationstransformation
    8. People embrace what they create Technologies of co-operation
    9. The highest and best form of efficiency is the spontaneous cooperation of free people. Woodrow Wilson
    10. People embrace what they create
    11. your data with destiny
    12. Draw me a social network
    13. Few very influential users Social Networks
    14. Very fragmented network Social Networks
    15. Social Networks 4 extremely influential users. Remove them, you lose the network.
    16. Hierarchical network Social Networks
    17. Social Networks Strong presence of communities
    18. The networked society
    19. Different but important roles in a social network 26
    20. Social intelligence: The 3rd dimension of customer insight
    21. Explicit vs. implicit relationships
    22. Cost Per Relevant Audience: CPRA CPRA
    23. Marketing: Offensive and Defensive
    24. Social Marketing Intelligence tools
    25. People need brands and brands need people
    26. Cost of winter tyres c. $700 Cost of tyres & rims c. $2500 Approximate average sale $1300 Total sales of BMW in summer 2008: 297k Those sold to hire/fleet: 180k Total potential customers: 117k 30% response rate = 35,000 35,000 customers spending $1300 each = $45,500,000 Total cost of campaign $60,000
    27. Xtract predictive model can reach 7x 38 29.11.2007
    28. Customer Centricity: the key component in tomorrow’s multi-access network
    29. Social Marketing Intelligence the black gold of the 21st Century
    30. so what should we do? 1. Understand your customer community as a social network – use Social Marketing Intelligence to do that 2. Create platforms/services/tools that enable people and are built upon human principals of sharing and co-operation 3. You have to be 3 things [1] Life simplifying [2] Life enabling [3] navigational
    31. http://www.amazon.com/Communities-Dominate-Brands-Tomi- http://www.amazon.com/Social-Media-Marketing-Analytics- Ahonen/dp/0954432738 Advertising/dp/0955606977/ref=sr_1_1?ie=UTF8&s=books&qid=1242392762&sr=1- 1
    32. SMLXL: Contact: alanm@smlxtralarge.com mobile: +44 7768 364 538 Skype: alansmlxl Twitter: alansmlxl www.smlxtralarge.com Thank you

    + Mobile Monday AmsterdamMobile Monday Amsterdam, 6 months ago

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