Mobile Monday 03-Jan-2010

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Mobile Monday Ahmedabad

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  • Here is the agenda for today’s presentationTo start with I will give an overview of the mobile web – more from enterprise perspective. I will be talking about how enterprises are looking at the mobile channel, what are the possible strategic solutions available and briefly talk about WHY mobile web is the RIGHT way for enterprise companiesFollowing to that I will focus my discussion on mobile web testing – Here I will be talking about what should be the testing strategy and discuss on the benefits / limitation of those options. I will also share some the tools and technologies that would allow you to implement the automation strategy to achieve the maximum benefits.After that I will show a demo video of the sample implementation – where you can see the results and give you an idea of how this can be effectively implemented in your work environmentI will conclude the presentation with giving my thoughts on the enterprise mobile – where we are today, what are some of the hurdles and in future what kind of role the mobile will play in the enterprise sector
  • Infostretch is HQed in Silicon Valley, Santa Clara.We have been in the business from 2004 and have been expanding from that time.Now we have offices in New York, Seattle and an offshore center in India.We have worked with 90 clients and worked on various projects with more than 140 projects. Our clients are from all across the globe and range from startup to enterprise level customers.We have quite a few enterprise customers working on mobile strategy.Currently our size of the company is 220 engineers with expertise on Finance, Retail, Healthcare, Telecom.We actively participate in community blogs, share our experience on test automation area. You can also visit our blog blog.infostretch.com to learn from infostretch team expertsOn the infrastructure side, we have an extensive platform lab that would allow us to perform the necessary compatibility tests of various browser / OS configurations. We use the in-house lab extensively for the performance testing need of our clientsWe also have an exhaustive collection of the mobile devices that would allow us to meet the demand from our customers. We have currently 2000+ devices in our lab – different network carriers across the globe, various devices from OEMs and devices with various software / firmware combination.The devices we make it available for customers via remote testing capabilities as well as physical devices to perform some the usability or look and feel testing and we also ISO 9000-2001 certified. Here are some of our partners who are the leaders in the testing field. As you can see we have partnership with HP, IBM and Microfocus on the test automation area, Mob4hire, perfecto and mobile complete allows us to extend our service to our clients on the remote testing of the mobile device.
  • Selecting and deploying a mobile solution is complex and brings many challenges and considerations. These include scalability, integration, device selection, wireless communications, mobile security, working environments, 'buy-in' from the users and so the list goes on.
  • 92 Countries - Based on the recent Admob Metrics report, there were 92 countries with more than 10 million – that increment is from 27 countries in 2008.1.9 Billion – According to the global internet usage report, the total number of internet users today worldwide3.4 Billion – The number of the mobile phone subscribers today across the globe – that number to increase to 4.5 by the year 201231% - Out of 308 million US population, 31% of the users are using smartphones. As per the CTIA 2009 Annual report (http://www.ctia.org/media/industry_info/index.cfm/AID/10323), wireless penetration is at 91% in US alone5 Years – In the next 5 years, the mobile internet users will surpass the desktop internet users based on a report from Morgan stanely. (http://gigaom.com/2010/04/12/mary-meeker-mobile-internet-will-soon-overtake-fixed-internet)Though these numbers are very interesting …http://internetworldstats.com/stats.htm
  • Show this as benefits to the enterprise slide, like revenue, customer services etc.
  • Selecting and deploying a mobile solution is complex and brings many challenges and considerations. These include scalability, integration, device selection, wireless communications, mobile security, working environments, 'buy-in' from the users and so the list goes on.
  • Show this as benefits to the enterprise slide, like revenue, customer services etc.
  • Show this as benefits to the enterprise slide, like revenue, customer services etc.
  • Show this as benefits to the enterprise slide, like revenue, customer services etc.
  • Show this as benefits to the enterprise slide, like revenue, customer services etc.
  • Selecting and deploying a mobile solution is complex and brings many challenges and considerations. These include scalability, integration, device selection, wireless communications, mobile security, working environments, 'buy-in' from the users and so the list goes on.
  • Selecting and deploying a mobile solution is complex and brings many challenges and considerations. These include scalability, integration, device selection, wireless communications, mobile security, working environments, 'buy-in' from the users and so the list goes on.
  • Mobile Monday 03-Jan-2010

    1. 1. MoMo Ahmedabad – 3rd Jan 2011 <br />Mobile Application Platforms – Landscape,  Challenges and Future<br />By: Manish Mathuria, AshwinVairu and Gargi Das<br />All trademarks are the property of their respective owners.©2004-2010 InfoStretch Corporation. All rights reserved.<br />
    2. 2. Today’s <br />Exploration<br />1. Introduction <br />2. Landscape of Mobile Applications<br />3. Application Development Platforms Comparison<br />4. Future trends in Smart phone and App Development<br />5. Q/A<br />INFOSTRETCH CORP CONTACT INFORMATION<br />(p) (408) 727-1100 | (w) ww.infostretch.com | Presenter: Manish Mathuria and Team <br />
    3. 3. About<br />InfoStretch<br />Elevating Confidence<br />INFOSTRETCH CORPORATION<br />(p) (408) 727-1100 | (w) ww.infostretch.com | presenter: Manish Mathuria and Team <br />
    4. 4. Infrastructure<br />Infoneers<br />Organization<br /><ul><li>Extensive Platform Compatibility and Performance Test Labs
    5. 5. 2000+ Mobile Handset Test Lab
    6. 6. ISO 9000-2001 Certified
    7. 7. Dynamic Team of 220+ Engineers
    8. 8. Industry Expertise in Finance, Retail, Mobile and Healthcare
    9. 9. Active contributor in online mobile and Testing Communities
    10. 10. HQ in Silicon Valley
    11. 11. Offices in New York, Seattle & India
    12. 12. 90+ Clients and 140+ Projects</li></ul>Partners<br />INFOSTRETCH CORP CONTACT INFORMATION<br />(p) (408) 727-1100 | (w) ww.infostretch.com | Presenter: Manish Mathuria and Team <br />
    13. 13. Mobile Application <br />Platforms<br />Introduction<br />INFOSTRETCH CORP CONTACT INFORMATION<br />(p) (408) 727-1100 | (w) ww.infostretch.com | Presenter: Manish Mathuria and Team <br />
    14. 14. Global Mobile Statistics<br />1.9<br />Billion<br />internet users worldwide1<br />31<br />Percent<br />Smartphone US Population2<br />5<br />Years<br />Mobile internet users will over take desktop internet users3<br />92<br />Countries<br />With more than 10 million internet requests4<br />3.4<br />Billion<br />4.5<br />Billion<br />5Mobile phone subscribers grow in next 2 years<br />5Mobile phone subscribers<br />INFOSTRETCH CORPORATION<br />(p) (408) 727-1100 | (w) ww.infostretch.com | presenter: Manish Mathuria and Team <br />
    15. 15. 7<br />
    16. 16.
    17. 17. Smartphones And Mobile Applications Dominate Product-Related Announcements<br />Forrester Survey<br />
    18. 18. Mobile Apps for the Industry- Benefits<br />10<br />
    19. 19. Mobile Application <br />Platforms<br />Type of Mobile <br />Applications<br />INFOSTRETCH CORP CONTACT INFORMATION<br />(p) (408) 727-1100 | (w) ww.infostretch.com | presenter: Manish Mathuria and Team <br />
    20. 20. Communication<br />- E-mail - IM<br />- Mobile Web - News/Information<br />- On-Device Portals - Social Networks<br />Entertainment <br />Multimedia Games<br />- Graphics/Image Viewers - Puzzle or Strategy<br />- Video Players - Cards or Casino<br />- Audio Players - Action or Adventure <br />- Streaming (online Radio, TV) - Sports<br />Types of Application<br />12<br />
    21. 21. - Calendars - Calculators<br />- Diary - Search Tools<br />- Word Processors - Spread Sheets<br />- Banking/Finance/Health/Security - Content Viewers<br />- Network Access and Managers<br />Productive <br />Travel<br />- Location Guides - Currency Converters<br />- Translators - GPS/Maps/Geo-Tagging<br />- Schedules - Weather/Climate<br />Types of Application<br />13<br />
    22. 22. Utilities<br />- Screen Savers - Profile Manager<br />- Address Book - Task Managers<br />- Call Managers - File Managers<br />Types of Application<br />14<br />
    23. 23. Native Applications<br />- Platform Tools and Software (Android/iPhone/Blackberry)<br />- Cross Platform Tools and Software (Rhomobile/ Appcelerator/PhoneGap)<br />Mobile Web Applications<br />- WAP(HTML/XHTML/CSS/WML/XML)<br />- GWT for Mobile: www.code.google.com/p/gwt-mobile-webkit  <br />- JQueryfor Mobile: www.jquerymobile.com<br />- Spring for Mobile: http://static.springsource.org/spring-mobile<br />Mobile Application Types from Development View<br />Types of Application<br />15<br />
    24. 24. Mobile Application <br />Platforms<br />Application <br />Development<br />Platforms<br />INFOSTRETCH CORP CONTACT INFORMATION<br />(p) (408) 727-1100 | (w) ww.infostretch.com | presenter: Manish Mathuria and Team<br />
    25. 25. Pros and Cons Of Different Platforms Listed<br />A Generic Development Cycle.<br />Challenges We can Face in Completing a Development Cycle.<br />What are different Platforms<br />
    26. 26. Platforms<br />18<br />
    27. 27. Platforms<br />19<br />
    28. 28. Mobile Application Design Overview<br />
    29. 29. Mobile Application Development Process<br />GUI and Wire framing<br />App Stores Certifications<br />POC and prototyping<br />Technology and Strategy<br />Device Lifecycle management<br />Support and enhancements<br />Performance & Usability<br />Use Cases<br />Security & Network Response<br />Identify different players<br />Interviews and surveys<br />Platforms, devices, browsers<br />Testing methodology includes combination of devices, browsers,<br />Agile methodology based involved & iterative development<br />Joint Analysis & Development – Collaboration with key Application stores<br />21<br />
    30. 30. Challenges<br /><ul><li>Proper Skill to understand the architecture and the process involved.
    31. 31. Fragmentation
    32. 32. Less Time to adapt to a technology and propose a solution
    33. 33. New Things coming up every day
    34. 34. Business Model
    35. 35. Security
    36. 36. Proper Testing</li></li></ul><li>Mobile Application <br />Platforms<br />A Peek into <br />theFuture<br />INFOSTRETCH CORP CONTACT INFORMATION<br />(p) (408) 727-1100 | (w) ww.infostretch.com | presenter: Manish Mathuria and Team<br />
    37. 37. Device Capabilities and related applications<br />Mobile Web vs Mobile Apps<br />Future of Mobile Applications<br />
    38. 38. Current Smart phone capabilities<br />
    39. 39. Vision<br />
    40. 40. Computing Capabilities<br />
    41. 41. Near Field Communication Capabilities<br />
    42. 42. Misc Capabilities<br />
    43. 43. Mobile Native Apps Vs Mobile Web<br />
    44. 44. Questions?<br />INFOSTRETCH CORPORATION<br />(p) (408) 727-1100 | (w) ww.infostretch.com | presenter: Manish Mathuria and Team <br />

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