0
Anand Virani
Qualcomm Technologies, Inc.

Mobile Localization :
Opportunity & Enablers
February 10, 2014
Topics
1. Mobility : Global Tech Trends

2. Localization : Opportunity & Enablers

3. Smartphone Democratization

© 2013 Q...
Global trends

© 2013 Qualcomm Technologies, Inc. All rights

3
Trend:
Mobile Computing
On The Rise

© 2013 Qualcomm Technologies, Inc. All rights

4
Smartphone Computing Performance
2500

Laptop Only
x86 SOC (32nm
HKMG)

Power (mW)

2000

Current Gen Competitor
(40nm LP)...
Mobile Is the New Architectural Approach
Mobile Experience Becoming the Expectation in Other Device Categories

2,500

Mil...
Trend:
Sensing devices
are proliferating

© 2013 Qualcomm Technologies, Inc. All rights

7
© 2013 Qualcomm Technologies, Inc. All rights

8
Trend:
Augmenting reality
is everywhere

© 2013 Qualcomm Technologies, Inc. All rights

9
Augmented Reality: from novelty to practical application
Market projections: $1.5B by 2015; with multiple apps crossing th...
Trend:
Everything is
being connected

© 2013 Qualcomm Technologies, Inc. All rights

11
The Internet is evolving rapidly

Internet of data

© 2013 Qualcomm Technologies, Inc. All rights

Internet of devices

In...
Today’s smart devices will deliver the UI for IOT
And today’s manufacturers and designers are positioned to lead the way

...
Localization
Opportunity & Enablers

© 2013 Qualcomm Technologies, Inc. All rights

14
The Opportunity
• Bridging the Language divide; Digital inclusion for 600M+ users.

• Non-voice Revenue from Content/App s...
Key Enablers
• Mobile First UX

• Visual Content

• Alternate User Interfaces

• Business & Pricing Models

© 2013 Qualcom...
Industry Landscape & Initiatives
• W3C India – Technology Development for Indian Languages

• IAMAI – Policy papers, Resea...
Smartphone Democratization

© 2013 Qualcomm Technologies, Inc. All rights

18
Emerging region growth
~3.4B 3G/4G connections expected by 20171

>80%
Of handset shipments expected
to be smartphones in ...
QRD: Addresses OEM critical needs
A pre-engineered solution that combines strong support, flexibility and scale

Smartphon...
Industry leading audio
quality in music, games,
and other audio playback

Industry leading quality in
video playback and
c...
Wide range of Localized Apps
Mobile Cloud Storage
Music

Communication

Movies

Video

Mobile/Social Gaming
Productivity

...
Localization Key For
Differentiation

© 2013 Qualcomm Technologies, Inc. All rights

23
Tools and resources to create breakthrough apps
Qualcomm Developer Network

Increase App
Performance

Add Advanced
Feature...
Thank you
Follow us on:
For more information on Qualcomm, visit us at:
www.qualcomm.com & www.qualcomm.com/blog
Qualcomm i...
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Localization : The Road Ahead : Anand Virani

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Presentation by Mr Anand Virani from Qualcom On the Topic of Localisation the Road Ahead.

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Transcript of "Localization : The Road Ahead : Anand Virani"

  1. 1. Anand Virani Qualcomm Technologies, Inc. Mobile Localization : Opportunity & Enablers February 10, 2014
  2. 2. Topics 1. Mobility : Global Tech Trends 2. Localization : Opportunity & Enablers 3. Smartphone Democratization © 2013 Qualcomm Technologies, Inc. All rights 2
  3. 3. Global trends © 2013 Qualcomm Technologies, Inc. All rights 3
  4. 4. Trend: Mobile Computing On The Rise © 2013 Qualcomm Technologies, Inc. All rights 4
  5. 5. Smartphone Computing Performance 2500 Laptop Only x86 SOC (32nm HKMG) Power (mW) 2000 Current Gen Competitor (40nm LP) HALF THE POWER 1500 Current Gen Competitor (32nm HKMG) (Laptop only) 1000 Snapdragon Krait 200 (28nm LP) 500 Snapdragon Krait 300 (28nm LP) 0 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000 Snapdragon Krait 400 (28nm HPM) Performance (DMIPS) Source: Qualcomm lab testing Qualcomm Technologies, Inc. All Rights Reserved. 5
  6. 6. Mobile Is the New Architectural Approach Mobile Experience Becoming the Expectation in Other Device Categories 2,500 Millions 2,000 ~4x Mobile Scale Driving Developer and Ecosystem Momentum 1,500 1,000 500 - 2010 Smartphone PC 2015 Tablet Connected TV Connected Gaming Always On . Always Connected . All-Day Battery Life
  7. 7. Trend: Sensing devices are proliferating © 2013 Qualcomm Technologies, Inc. All rights 7
  8. 8. © 2013 Qualcomm Technologies, Inc. All rights 8
  9. 9. Trend: Augmenting reality is everywhere © 2013 Qualcomm Technologies, Inc. All rights 9
  10. 10. Augmented Reality: from novelty to practical application Market projections: $1.5B by 2015; with multiple apps crossing the 1M download mark Creating mobile storefronts Core product experience Driving retail engagement Product visualization Print Companions Enhancing gaming & play Interactive education Ballard BAND-AID® Magic Vision Disney Royal Princess Ball (Wal-Mart) LEGO® Connect Maxim NERF Blaster Challenge Anatomy 4D American Apparel Littlest Pet Shop HALO 4: King of the Hill (7-11) LG Showroom Guinness World Records 2013 Foam Fighters Elmo’s Alphabetical Challenge © 2013 Qualcomm Technologies, Inc. All rights 10
  11. 11. Trend: Everything is being connected © 2013 Qualcomm Technologies, Inc. All rights 11
  12. 12. The Internet is evolving rapidly Internet of data © 2013 Qualcomm Technologies, Inc. All rights Internet of devices Internet of things 12
  13. 13. Today’s smart devices will deliver the UI for IOT And today’s manufacturers and designers are positioned to lead the way Market is currently in inflection point Connected computing devices are positioned to become control and interaction hubs for local networks of “headless” devices Designers and manufacturers of connected computing devices have an opportunity to seize first-mover advantage in a market segment poised for rapid growth © 2013 Qualcomm Technologies, Inc. All rights 13
  14. 14. Localization Opportunity & Enablers © 2013 Qualcomm Technologies, Inc. All rights 14
  15. 15. The Opportunity • Bridging the Language divide; Digital inclusion for 600M+ users. • Non-voice Revenue from Content/App sales can grow many fold. • 3G Smartphone sales growing in non-metros and towns. © 2013 Qualcomm Technologies, Inc. All rights 15
  16. 16. Key Enablers • Mobile First UX • Visual Content • Alternate User Interfaces • Business & Pricing Models © 2013 Qualcomm Technologies, Inc. All rights 16
  17. 17. Industry Landscape & Initiatives • W3C India – Technology Development for Indian Languages • IAMAI – Policy papers, Research studies • Language Solution Providers • Industry Events & Hackathons © 2013 Qualcomm Technologies, Inc. All rights 17
  18. 18. Smartphone Democratization © 2013 Qualcomm Technologies, Inc. All rights 18
  19. 19. Emerging region growth ~3.4B 3G/4G connections expected by 20171 >80% Of handset shipments expected to be smartphones in 20171 1 Source: GSMA Intelligence, Nov ‘13; Gartner, Sep ’13. This data now includes Eastern Europe in emerging regions, which was previously included in developed regions. © 2013 Qualcomm Technologies, Inc. All rights reserved. 19
  20. 20. QRD: Addresses OEM critical needs A pre-engineered solution that combines strong support, flexibility and scale Smartphones for the mass tier © 2013 Qualcomm Technologies, Inc. All rights Help reduce time to launch Design flexibility and feature innovation Broad portfolio enablement 20
  21. 21. Industry leading audio quality in music, games, and other audio playback Industry leading quality in video playback and content consumption Industry leading experience taking pictures Industry leading UX look & feel and responsiveness Industry leading local language solutions Helps create leading consumer experiences © 2013 Qualcomm Technologies, Inc. All rights 21
  22. 22. Wide range of Localized Apps Mobile Cloud Storage Music Communication Movies Video Mobile/Social Gaming Productivity SNS Lifestyle Weibo Stock E-Reader E-commence Mobile TV Mobile Advertising Browser E-Dictionary Push Mail App Store Map/Navigation Office Web PC suite Text to Speech Font Video Streaming Infotainment © 2013 Qualcomm Technologies, Inc. All rights IM Mini payment Input Technology Messaging 22
  23. 23. Localization Key For Differentiation © 2013 Qualcomm Technologies, Inc. All rights 23
  24. 24. Tools and resources to create breakthrough apps Qualcomm Developer Network Increase App Performance Add Advanced Features DEVELOP Create Connected Experiences DISTRIBUTE Maximize Hardware DOWNLOAD DISCUSS Development Devices Smartphone/Tablet MDP/QRD Adreno Profiler Facial Processing AllJoyn™ Adreno™ SDK DragonBoard™ Trepn Profiler Gestures IoE Connection Manager Hexagon™ SDK IoE Dev Platform Trepn Plug-in for Eclipse Sensor APIs 2net™ FastCV™ Snapdragon™ LLVM Compiler Vuforia™ Gobi™ Gimbal™ Qualcomm MARE © 2013 Qualcomm Technologies, Inc. All rights 24
  25. 25. Thank you Follow us on: For more information on Qualcomm, visit us at: www.qualcomm.com & www.qualcomm.com/blog Qualcomm is a trademark of Qualcomm Incorporated, registered in the United States and other countries. Other products and brand names may be trademarks or registered trademarks of their respective owners 25
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