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Indian mobile industry
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Presentation at Mobile Monday Ahmedabad Event

Presentation at Mobile Monday Ahmedabad Event

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Indian mobile industry Presentation Transcript

  • 1. Mobile Industry in India
  • 2. Key Industry Players
  • 3. Mobile Industry in India
    • Fourth Screen (after Cinema, Television and Internet)
    • Seventh Mass Media (after Print, Recordings, Cinema, Radio, Television and Internet)
    • Personal (mobile device becomes user’s identification) as well as Mass medium.
    • Lowest tariffs and low cost handsets in India have resulted in mobile penetration of more than 50%, cutting across social, economic and regional boundaries
    • Wireless subscriber base growing at more than 20% every half year since last 2 years.
    • Mobile subscribers are 17 times more than wireline subscribers, which are constant declining: Wireline subscriptions are at 37 million (Apr ‘10) compared to mobile subscriptions at 610 million.
    • Rural to Urban subscribers is about 30:70 suggesting a hugely untapped market at the bottom-of-pyramid.
  • 4. The Indian Youth
  • 5. Mobile Internet
  • 6. Mobile Internet Usage
  • 7. Mobile Internet Purchase
  • 8. Evolution of Mobile VAS 2002 to 2005 2006 to 2008 2008 onwards
  • 9. Mobile VAS Categories
  • 10. Mobile VAS Revenues
  • 11. Revenue Breakup Across VAS
  • 12. Opportunities and Challenges
  • 13. The Game Changers to watch out for…
  • 14. Together !! Let’s capitalize on the Revolution that’s happening… Smile India Knowledge Services Pvt Ltd 5 th Floor, Azure Knowledge Centre IFFCO Bhavan, Shivranjni Cross Road Satellite Road, Ahmedabad Phone : 079 66309070