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GROUP MEMBERS Mommnah asad (roll# 03)    Marriam butt (roll# 21)           Ali aleem (roll# 55)    Hafiz M. waqas (rol...
“Through the 1970s I developed my  Theoretical orientation, which was   Heavily influenced by the work of    Max Weber and...
MacDonaldizationMacDonaldization is defined as the  process by which the principles of the fast-food restaurant are   comi...
Dimensions of MacDonaldization                                     Efficiency                             Calculability ...
 EFFICIENCY: the effort to discover    the best possible means to     whatever   end is desired.
  CALCULABILITY: the emphasis onquantity, often to the detriment           of quality.
 PREDICTABILITY: the idea that  goods or services will beessentially the same from one  time or place to another.
     CONTROL: domination bytechnologies over employees and           customers.
    IRRATIONALITY  OF RATIONALITY:      various unreasonable things  associated with rationality and    macDonaldization,...
MacDonaldization of society    MacDonalds and, more importantly, the principles that   lie its bases are affecting  increa...
THANK  YOU
Macdonaldization
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Macdonaldization

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Transcript of "Macdonaldization"

  1. 1. GROUP MEMBERS Mommnah asad (roll# 03) Marriam butt (roll# 21)  Ali aleem (roll# 55) Hafiz M. waqas (roll#57)  Ali atta (roll# 59)
  2. 2. “Through the 1970s I developed my Theoretical orientation, which was Heavily influenced by the work of Max Weber and his ideas on Rationalization, bureaucracy as theParadigm of the rationalization process By the 1980s, I began to put Webers Theory of rationalization together With my interest in the expansion Of the fast-food restaurants By this time McDonalds and its clonesIn the fast-food industry were spreading Throughout the society. I was both Struck and alarmed by this trend and, In 1983, I published an essay entitled
  3. 3. MacDonaldizationMacDonaldization is defined as the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society, as well as the rest of the world.
  4. 4. Dimensions of MacDonaldization  Efficiency  Calculability  Predictability  Control  Irrationality of rationality
  5. 5.  EFFICIENCY: the effort to discover the best possible means to whatever end is desired.
  6. 6.  CALCULABILITY: the emphasis onquantity, often to the detriment of quality.
  7. 7.  PREDICTABILITY: the idea that goods or services will beessentially the same from one time or place to another.
  8. 8.  CONTROL: domination bytechnologies over employees and customers.
  9. 9.  IRRATIONALITY  OF RATIONALITY:   various unreasonable things associated with rationality and macDonaldization, especiallydehumanization in which employees are forced to work in dehumanizing jobs and customersare forced to eat in dehumanizing settings and circumstances.
  10. 10. MacDonaldization of society MacDonalds and, more importantly, the principles that lie its bases are affecting increasingly more sectors of society and more parts of theworld. The image is of a society and a world in which it is increasingly hard to find non- MacDonaldized settings.
  11. 11. THANK  YOU
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