Product Advertising This is when one particular item is advertised.What are the steps involved?1) Target audience is identified2) Advertising campaign that will appeal to a type of audience is created3) Media is decided upon. Back to Advertising
Business Advertising The purpose of business advertising is to make the company name familiar.In contrast to produce advertising; which needs to identify the type of audience first, business advertising as it names suggests advertises a business. Back to Advertising
Service Advertising This type of advertising, as its name suggests advertises services. Insurance Government Tourism Banking Education- universities or private schools Social Services- child abuse or woman abuse Profit making organisations: will spend a lot of money on advertising in order to increase profits. Non-profit organisations (Governments, social services and some parts of education) advertise to ensure that people know that these organisations exist. Back to Advertising
Websites It is a cheap form of advertising + allows organisations to advertise within the country as well as outside it.One way of advertising: Organisations have their own website.- Web designers use a web authoring package to produce a website to the organisations specificationDevices used to create a website:i. Scanners – input hard copy pictures Factors to be consideredii. Microphones – input voice oversiii. Speakers – for checking the sound qualityiv. Video cameras – to upload videosv. Digital cameras- to upload photos Back to Advertising
Websites- Factors to be considered1. Cost: this is a limiting factor. Designers tend to charge a large fee.2. The amount of features available on the website.3. How easy it is to navigate through the website- usage of hyper linking.4. Things that are essential on a website: i. Name of the organisation ii. Product/service it offers iii. Contact details5. Power of the search engine Back to Advertising
Advertising on other people’s websiteCheaper alternative than making your own website. Methods: Adding a banner on top of the screen Pop-up advertising Advantage: instantly grabs attention Disadvantages: a) Discontented customer may make a conscious decision to avoid that particular organisation/website in the future. b) There is now pop-up blocking software available Pop-under’s: placed underneath the web page that is opened. Advantage: it is not removed by the pop-up blocking software Back to Advertising
Online Directory The company name is alphabetically ordered and is placed in the correct business/service section. Back to Advertising
Multimedia PresentationsWhat are the features of a multimedia presentation? sound/music Video Animation Text Images Hyperlinks Transition effects Text effects Image transitionAdvantage:i. advertising is on at all times in a mallii. Cannot be switched off by a remote controliii. Quick + easy to update Back to Advertising
FlyersWhat is a flyer?It is a single-page leaflet.- These are usually used by individuals or small business- Used to advertise in the local community- Doesn’t take very long to produce- Can be made using a desktop publishing packages. Back to Advertising
PostersWhat is a poster?It is a large printed piece of paper used to advertise products/services.- Can be produced using : a) Word-processing b) Desktop publishing c) Presentation software- Advertise a local event or can be used by national organisations to advertise a Back to product or service. Advertising
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