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  • 1. Nature of Tourism Development Plan
  • 2. What’s the way to approach & convince my best targets? Who am I? What is my mission? Who are they? What do they want? How can I get to know them better? How can I reach them?
  • 3. Tourism planning
      • Types of planning
        • Short range
          • 1-4 years
        • Long range or strategic
          • 5-10 years or longer
        • Continuous
  • 4. Planning process
      • Background information & inventory
      • Goals
      • Theme development
      • Objectives
      • Prioritize recommendations
      • Action plan
      • Evaluation strategies
      • Write plan
      • Implement plan
      • Evaluate implementation
  • 5.
      • Background information & inventory
      • Goals
      • Theme development
      • Objectives
      • Prioritize recommendations
      • Action plan
      • Evaluation strategies
      • Write plan
      • Implement plan
      • Evaluate implementation
    Planning process Get feedback throughout the process!!
  • 6. Planning process Adapt it for your planning area!!
      • Background information & inventory
      • Goals
      • Theme development
      • Objectives
      • Prioritize recommendations
      • Action plan
      • Evaluation strategies
      • Write plan
      • Implement plan
      • Evaluate implementation
  • 7. 1. Background Information
      • Issues & constraints
      • Concerns of residents
      • Inventory
      • Marketing analysis
      • Local decision makers, government agencies, & NGOs to be involved
  • 8. Example: Issues & constraints
    • Potential & existing issues/constraints:
      • Environmental impacts
      • Social impacts
      • Economic impacts
    • What are some existing issues and constraints for the Town of Eden?
  • 9. Example: Resident concerns
      • Protecting and improving water quality
      • Maintaining small town atmosphere
      • Protecting natural & cultural resources
      • Developing a sustainable economy
    • What are some concerns of residents of the Town of Eden?
  • 10. Example: Inventory
      • Resources
      • Attractions
      • Facilities & services
  • 11. Example: Marketing analysis
      • Market identification
        • Visitor interests & needs
        • Group composition
        • Visitor area of origin
        • Education
        • Gender
        • Length of stay
  • 12. Example: Marketing analysis
      • Market position
        • What is the market position of the Town of Eden?
  • 13. Example: Public participation
    • Who are the following for Eden?
      • Local decision makers
      • Government agencies
      • Non-governmental organizations
      • Residents
  • 14. 2. Goals
      • The end product resulting from implementation of the tourism plan.
      • Goals should be:
        • Specific
        • Attainable
        • Feasible
  • 15. 3. Theme development
      • The concept or idea that...
        • unifies the attractions and resources in an area AND
        • that you want visitors to leave with.
      • Themes are written in sentence format and are used for staff purposes only!
      • The theme should reflect the marketing position.
  • 16. Example: Theme
      • Central New York is a rich and dynamic mixture of landscape narratives that reveal opportunities for an individual and collective sense of belonging, understanding, stewardship, and celebration of the evolving natural world.
        • CNE theme
  • 17. 4. Objectives
      • Objectives = Recommendations
      • Statements that clearly identify how goals will be accomplished.
      • Objective statements should include
    • WHO - WHAT- WHERE - WHEN - WHY
  • 18. Types of objectives
    • NOTE: Objectives = Recommendations
      • Regional (linkages between attractions & facilities)
      • Site
      • Marketing, promotional, & interpretive
      • Contingency
  • 19. 5. Prioritize recommendations
      • Prioritize by:
        • Necessity (infrastructure first, promotion later)
        • Budget
        • Staff capacity
        • Visitor needs
        • Accomplishment of goals
  • 20. 6. Action Plan
      • A detailed account of how you will implement your objectives.
      • Includes:
        • Steps involved
        • Person/Organization responsible
        • Timeline for completion
        • Potential funding sources
  • 21. Example: Action plan Objective: Enlarging the distribution of The Overlook newsletter… Steps: Research & identify organizations & schools not affiliated with CNE in the Central NY area Who: CNE staff Completion: 3 months Budget: CNE (staff responsibility)
  • 22. 7. Identify evaluation strategies
      • Identify evaluation & monitoring strategies before plan is implemented!
  • 23. 8. Write plan
      • Introduction
      • Area assessment & enhancement
      • Facility/service assessment & enhancement
      • Marketing, promotions, & interpretation
      • Evaluation
      • Public participation & support
      • Recommendations
      • Conclusion
  • 24. 8. Write plan
      • Introduction
      • Area assessment & enhancement
      • Facility/service assessment & enhancement
      • Marketing, promotions, & interpretation
      • Evaluation
      • Public participation & support
      • Recommendations
      • Conclusion
    Assessment report
  • 25. 8. Write plan
      • Introduction
      • Area assessment & enhancement
      • Facility/service assessment & enhancement
      • Marketing, promotions, & interpretation
      • Evaluation
      • Public participation & support
      • Recommendations
      • Conclusion
    Recommendations report
  • 26. 9. Implementation
      • The hardest step of the planning process!
      • What holds up implementation?
        • Budget constraints
        • Time constraints
        • Lack of staff or volunteers
        • Lack of leadership
        • Political issues
  • 27. 10. Evaluate implementation
      • Use evaluation strategies identified in step 7 to monitor & evaluate the implementation of plan.
      • Evaluation should occur at scheduled intervals (e.g., every 3 years).
  • 28. Strategic Tourism Development Plan Product Development Infrastructure Development Marketing & Promotion Tourism Development Concept (Comparative Advantage) Human Resource Development Skills Transfer & Capacity Building Institutional Development Investment Opportunities Implementation Framework Economic Impact Analysis Investment Programme Demand and Situational Analysis