• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Whrrl: Social Media Week LA
 

Whrrl: Social Media Week LA

on

  • 1,422 views

 

Statistics

Views

Total Views
1,422
Views on SlideShare
1,251
Embed Views
171

Actions

Likes
3
Downloads
14
Comments
0

3 Embeds 171

http://www.maxgladwell.com 77
http://momentfeed.com 67
http://feeds.feedburner.com 27

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Whrrl: Social Media Week LA Whrrl: Social Media Week LA Presentation Transcript

    • Location-Based Marketing: To Check-in or Not to Check-in
      John Kim
      VP of Products of Pelago
    • Quick Bio
      John Kim
      @jkimlosangeles
      VP of Products for Pelago
      Previously at:
      • Medio
      • Yahoo!
      • Overture
      • White House
      • Accenture
      • Bank of America & HSBC
    • Primer: Location vs. Place
    • Precision matters
      Primary values:
      What does it mean to others?
      How can this data make my everyday life more fun or make information to me more relevant?
      What else can I discover?
    • Whrrl is a real-world game with a purpose: to end Social Rut.
      Whrrl enables people to explore and experience their surroundings in an entirely new way.
    • How?
      By bringing together people with the same real-world passions to share ideas in a social game experience.
      Enter Whrrl Societies
    • Whrrl Societies = Passion Groups for the Real World
      “There’s a Society for that.”
      (Over 4000= and rapidly growing.)
    • Societies are Unique and Powerful
      • A community, not a badge - Groups of people interacting with each other through real-world recommendations. Everyone can participate. Foodies, craft beer lovers, architecture geeks, Four Seasons guests...
      • The game - The gameplay in Whrrl is designed to compel Whrrlers to share their passions and intimate knowledge of the real world.
      • Unprecedented relevance - Simply by bringing together people of shared passions, the conversation gets more interesting. Then, Whrrl supercharges the discovery with proprietary algorithms.
      • Society Rewards - For the first time ever, brands and merchants get exactly what they want: the ability to reward word of mouth.
    • Society Levels
      How the game works:
      Users earn points for influencing others, via:
      • Check-ins
      • Recommendations
      • Want Tos
      • Did-its
      • Sharing
      Trend-
      setter
      Maven
      More Loyalty & Influence
      VIP
      Insider
      Rookie
      Users level up and earn titles as they gain points.
    • Check-ins help you discover Societies
      Pelago
      @ Pelago
      90 Union St., Seattle
      Pelago
      90 Union St., Seattle
      Rookie
      Four Seasons Society
    • Check-ins unlock recommendations, missions or challenges
      Pelago
      90 Union St., Seattle
    • And share experiences
      Whrrl users share their real-world experiences out to Facebook and Twitter as photos and notes. Their friends then comment and “like” their slides - a viral loop.
      When friends are together, they can join their check-ins and connect their cameras!
    • And broadcast to the Web...
      Photos and notes are published out to Twitter and Facebook (not shown)
      Whrrl tracks page views
    • Check-ins unlock Society Rewards
      As users level up in the Society, they get more chances to win!
    • So why should physical world businesses care?
      People are voting with their feet
      They are creating media
      This is the opportunity to drive:
      • Activation
      • Virality
      • Compulsion
    • Murphy USA
      • Murphy USA is Walmart’s co-located gas partner
      • 1,100 locations
      • Among users who checked in
      • 44% visited a Murphy USA for the first time
      • 85% choose Murphy USA over a competitor
      • Brand study to follow