Stickybits: Social Media Week LA
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Stickybits: Social Media Week LA

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  • Hi I&#x2019;m Steve Schlafman, VP of Biz Dev at Stickybits. we are a tiny startup that is helping to bridge the important divide between the physical and the digital world. Simply stated, we bring digital content to real-world objects through barcode scanning. <br />
  • Hi I&#x2019;m Steve Schlafman, VP of Biz Dev at Stickybits. we are a tiny startup that is helping to bridge the important divide between the physical and the digital world. Simply stated, we bring digital content to real-world objects through barcode scanning. <br />
  • Hi I&#x2019;m Steve Schlafman, VP of Biz Dev at Stickybits. we are a tiny startup that is helping to bridge the important divide between the physical and the digital world. Simply stated, we bring digital content to real-world objects through barcode scanning. <br />
  • Hi I&#x2019;m Steve Schlafman, VP of Biz Dev at Stickybits. we are a tiny startup that is helping to bridge the important divide between the physical and the digital world. Simply stated, we bring digital content to real-world objects through barcode scanning. <br />
  • Hi I&#x2019;m Steve Schlafman, VP of Biz Dev at Stickybits. we are a tiny startup that is helping to bridge the important divide between the physical and the digital world. Simply stated, we bring digital content to real-world objects through barcode scanning. <br />
  • Hi I&#x2019;m Steve Schlafman, VP of Biz Dev at Stickybits. we are a tiny startup that is helping to bridge the important divide between the physical and the digital world. Simply stated, we bring digital content to real-world objects through barcode scanning. <br />
  • Hi I&#x2019;m Steve Schlafman, VP of Biz Dev at Stickybits. we are a tiny startup that is helping to bridge the important divide between the physical and the digital world. Simply stated, we bring digital content to real-world objects through barcode scanning. <br />
  • Hi I&#x2019;m Steve Schlafman, VP of Biz Dev at Stickybits. we are a tiny startup that is helping to bridge the important divide between the physical and the digital world. Simply stated, we bring digital content to real-world objects through barcode scanning. <br />
  • Hi I&#x2019;m Steve Schlafman, VP of Biz Dev at Stickybits. we are a tiny startup that is helping to bridge the important divide between the physical and the digital world. Simply stated, we bring digital content to real-world objects through barcode scanning. <br />
  • Hi I&#x2019;m Steve Schlafman, VP of Biz Dev at Stickybits. we are a tiny startup that is helping to bridge the important divide between the physical and the digital world. Simply stated, we bring digital content to real-world objects through barcode scanning. <br />
  • before i go into our product, i want to quickly step back and trace some history. starting in 1996, with the commercialization of the internet, web pages started taking on media like properties <br />
  • this was best exemplified by yahoo <br />
  • a few years later, as search functionality became pervasive <br />
  • we came to see google as a media property. <br />
  • with the rise of social networks and social media <br />
  • like facebook, people and their social graphs turned into media channels themselves <br />
  • in 2007, the measly 140 character status update <br />
  • Became a powerful medium and distribution mechanism in its own right <br />
  • and last year, with the rise of location based services <br />
  • like foursquare and gowalla, we saw how places become forms of online media <br />
  • And, finally, we believe the next frontier to become connected to the internet will be real world objects. <br />
  • and that&#x2019;s exactly why we created stickybits <br />
  • by enabling anybody to attach any kind of digital content to any object <br />
  • <br />
  • The beauty of Stickybits is that it works with all standard UPC codes that are found on hundreds of millions if not billions of objects around the globe so brands do not have to modify their existing packaging. <br />
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  • we imagine use cases to attach digital greetings to physical gifts, or appending video instructions to an ikea box. here are some case studies that took us by surprise. if you scan this sign in downtown phoenix, you can see reviews, comments and suggestions about local bars, boutiques and coffee shops. we have seen people use stickybits for extending the label with wine reviews or pairing information. one woman used stickybits to chronicle her family trip through disney world. i even heard from a band manager that is getting tattooed with a bar code this summer so that people can scan her and hear music clips from the band she is promoting <br />
  • we imagine use cases to attach digital greetings to physical gifts, or appending video instructions to an ikea box. here are some case studies that took us by surprise. if you scan this sign in downtown phoenix, you can see reviews, comments and suggestions about local bars, boutiques and coffee shops. we have seen people use stickybits for extending the label with wine reviews or pairing information. one woman used stickybits to chronicle her family trip through disney world. i even heard from a band manager that is getting tattooed with a bar code this summer so that people can scan her and hear music clips from the band she is promoting <br />
  • we imagine use cases to attach digital greetings to physical gifts, or appending video instructions to an ikea box. here are some case studies that took us by surprise. if you scan this sign in downtown phoenix, you can see reviews, comments and suggestions about local bars, boutiques and coffee shops. we have seen people use stickybits for extending the label with wine reviews or pairing information. one woman used stickybits to chronicle her family trip through disney world. i even heard from a band manager that is getting tattooed with a bar code this summer so that people can scan her and hear music clips from the band she is promoting <br />
  • we imagine use cases to attach digital greetings to physical gifts, or appending video instructions to an ikea box. here are some case studies that took us by surprise. if you scan this sign in downtown phoenix, you can see reviews, comments and suggestions about local bars, boutiques and coffee shops. we have seen people use stickybits for extending the label with wine reviews or pairing information. one woman used stickybits to chronicle her family trip through disney world. i even heard from a band manager that is getting tattooed with a bar code this summer so that people can scan her and hear music clips from the band she is promoting <br />
  • <br />
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  • several months ago, we released a new version of stickybits that gives a voice to brands who want to be part of the conversation happening around their products. we call them &#x201C;official bits&#x201D; and code owners can now choose content to appear at top of scan, sort of like sponsored results. <br />
  • several months ago, we released a new version of stickybits that gives a voice to brands who want to be part of the conversation happening around their products. we call them &#x201C;official bits&#x201D; and code owners can now choose content to appear at top of scan, sort of like sponsored results. <br />
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  • Thank you once again for your time and interest in Stickybits. If you would like to learn more you can contact brands@stickbits.com or <br />
  • Thank you once again for your time and interest in Stickybits. If you would like to learn more you can contact brands@stickbits.com or <br />
  • Thank you once again for your time and interest in Stickybits. If you would like to learn more you can contact brands@stickbits.com or <br />
  • Thank you once again for your time and interest in Stickybits. If you would like to learn more you can contact brands@stickbits.com or <br />
  • Thank you once again for your time and interest in Stickybits. If you would like to learn more you can contact brands@stickbits.com or <br />
  • Thank you once again for your time and interest in Stickybits. If you would like to learn more you can contact brands@stickbits.com or <br />
  • Thank you once again for your time and interest in Stickybits. If you would like to learn more you can contact brands@stickbits.com or <br />
  • Thank you once again for your time and interest in Stickybits. If you would like to learn more you can contact brands@stickbits.com or <br />
  • Thank you once again for your time and interest in Stickybits. If you would like to learn more you can contact brands@stickbits.com or <br />
  • Thank you once again for your time and interest in Stickybits. If you would like to learn more you can contact brands@stickbits.com or <br />
  • Thank you once again for your time and interest in Stickybits. If you would like to learn more you can contact brands@stickbits.com or <br />

Stickybits: Social Media Week LA Stickybits: Social Media Week LA Presentation Transcript

  • seth goldstein, founder @seth / seth@stickybits.com
  • pages are media
  • search is media
  • people are media
  • status is media
  • places are media
  • objects are media
  • enable anybody to attach any content to any object
  • brands
  • pepsi
  • pepsi
  • pepsi
  • campbell’s
  • campbell’s
  • campbell’s
  • campbell’s
  • nintendo
  • nintendo
  • nintendo
  • reggie bush
  • reggie bush
  • reggie bush
  • san diego zoo
  • brands@stickybits.com
  • brands@stickybits.com