PlacePop: Social Media Week LA

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  • 1. Virtual Loyalty Card Platform for iPhone, Android, Web, Twitter and Facebook
  • 2. Two core products: Consumer Mobile app: Business Web app: http://placepop.com/about/tour http://placepop.com/about/business
  • 3. PlacePop provides businesses a virtual loyalty card program
  • 4. This allows companies to attract, retain, and reward customers using the familiar features of a loyalty card
  • 5. What are the advantages of a virtual card?
  • 6. Far greater flexibility for promotions
  • 7. Dramatically reduced program operating costs
  • 8. Increased opportunity for exposure on other social networks
  • 9. Why smartphones?
  • 10. In the United States: 52 → 108 million smartphones
  • 11. In Europe: 44 → 95 million smartphones
  • 12. Everywhere else: 102 → 292 million smartphones
  • 13. Okay, show me this card!
  • 14. Business name and location
  • 15. Photo of the place
  • 16. Engaging, animated check-in history
  • 17. Card numbering for adoption- based marketing programs
  • 18. The number of people who have a card at a given place is visible to everyone
  • 19. Cards have familiar status levels that do not require re-educating consumers
  • 20. 1. Basic card First check-in
  • 21. 2. Bronze card after 3 check-ins
  • 22. 3. Silver card after 10 check-ins
  • 23. 4. Gold card after 25 check-ins
  • 24. 5. Platinum card after 50 check-ins
  • 25. Brand exposure through social media
  • 26. Facebook has more than 400 million active users
  • 27. The average user has 130 friends
  • 28. More than 100 million users are accessing Facebook on a mobile device
  • 29. Mobile users are twice as active as other users
  • 30. Twitter has over 100 million registered users creating 65 million tweets a day
  • 31. 37% use Twitter from a mobile device
  • 32. PlacePop is an innovative consumer product for both the web and mobile devices …
  • 33. … as well as a tool for any business to create and manage a virtual loyalty card program …
  • 34. PlacePop for Businesses: Simple setup
  • 35. PlacePop for Businesses: Simple setup
  • 36. PlacePop for Businesses: Simple setup
  • 37. PlacePop for Businesses: Simple setup
  • 38. PlacePop for Businesses: Simple setup
  • 39. Each business can design its own loyalty card with a custom image.
  • 40. When your customers check in, you can greet them with a friendly promotional message.
  • 41. Watch the video tours Consumer iPhone app: Business web app: http://placepop.com/about/tour http://placepop.com/about/business
  • 42. Where to find us Web placepop.com Email business@placepopinc.com iPhone app http://bit.ly/placepop