PlacePop: Social Media Week LA
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PlacePop: Social Media Week LA

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    PlacePop: Social Media Week LA PlacePop: Social Media Week LA Presentation Transcript

    • Virtual Loyalty Card Platform for iPhone, Android, Web, Twitter and Facebook
    • Two core products: Consumer Mobile app: Business Web app: http://placepop.com/about/tour http://placepop.com/about/business
    • PlacePop provides businesses a virtual loyalty card program
    • This allows companies to attract, retain, and reward customers using the familiar features of a loyalty card
    • What are the advantages of a virtual card?
    • Far greater flexibility for promotions
    • Dramatically reduced program operating costs
    • Increased opportunity for exposure on other social networks
    • Why smartphones?
    • In the United States: 52 → 108 million smartphones
    • In Europe: 44 → 95 million smartphones
    • Everywhere else: 102 → 292 million smartphones
    • Okay, show me this card!
    • Business name and location
    • Photo of the place
    • Engaging, animated check-in history
    • Card numbering for adoption- based marketing programs
    • The number of people who have a card at a given place is visible to everyone
    • Cards have familiar status levels that do not require re-educating consumers
    • 1. Basic card First check-in
    • 2. Bronze card after 3 check-ins
    • 3. Silver card after 10 check-ins
    • 4. Gold card after 25 check-ins
    • 5. Platinum card after 50 check-ins
    • Brand exposure through social media
    • Facebook has more than 400 million active users
    • The average user has 130 friends
    • More than 100 million users are accessing Facebook on a mobile device
    • Mobile users are twice as active as other users
    • Twitter has over 100 million registered users creating 65 million tweets a day
    • 37% use Twitter from a mobile device
    • PlacePop is an innovative consumer product for both the web and mobile devices …
    • … as well as a tool for any business to create and manage a virtual loyalty card program …
    • PlacePop for Businesses: Simple setup
    • PlacePop for Businesses: Simple setup
    • PlacePop for Businesses: Simple setup
    • PlacePop for Businesses: Simple setup
    • PlacePop for Businesses: Simple setup
    • Each business can design its own loyalty card with a custom image.
    • When your customers check in, you can greet them with a friendly promotional message.
    • Watch the video tours Consumer iPhone app: Business web app: http://placepop.com/about/tour http://placepop.com/about/business
    • Where to find us Web placepop.com Email business@placepopinc.com iPhone app http://bit.ly/placepop