MomentFeed Intro

by Rob Reed on Feb 13, 2011

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Welcome to the MomentFeed Location Engagement Analytics (LEA) platform. Manage LBS activity for Foursquare, Facebook Places, Twitter, and Gowalla across hundreds or thousands of locations.

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Welcome to the MomentFeed Location Engagement Analytics (LEA) platform. Manage LBS activity for Foursquare, Facebook Places, Twitter, and Gowalla across hundreds or thousands of locations.

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MomentFeed Intro — Presentation Transcript

Location-Based Services (LBS)

Location-Based Engagements (LBE)

Check-ins, photos, tips, reviews, and tweets...

Check-ins, photos, tips, reviews, and tweets...…from your most valuable customers…

…spread across all of your of locations……happening every day in real time…

…on a global scale.This could be a problem…

The Solution? One place to manage all LBS activityi.e. NORAD for LBS

The Location-Engagement Analytics (LEA) dashboard Features • Monitor LBS trafﬁc and engagement from multiple sources across hundreds or thousands of locations • Measure the quality, reach, and depth of that trafﬁc • Analyze customer demographics, behavioral patterns, and sentiment at national, state, city, and store levels • Compare and benchmark performance against competitor locations • Manage promotional offers for each service and location through one interface

The Location-Engagement Analytics (LEA) dashboard Beneﬁts • Simple management of large amounts of LBS data (20+ locations) • Familiar analytics dashboard for monitoring LBS activity • Actionable insights about customer segmentation and preferences • Benchmarking of local and national competition • Efﬁcient access to campaign scale • Easy to optimize LBS campaign performance • Straightforward measure of ROI

MomentFeed Intro

by Rob Reed on Feb 13, 2011

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MomentFeed Intro — Presentation Transcript