DoubleDutch: Social Media Week LA

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  • DoubleDutch: Social Media Week LA

    1. 1. Branded GeoSocial Applications doubledutch.me @doubledutch
    2. 2. FOR THE ENTERPRISE FOR LOCATION
    3. 3. THE PLATFORM Game Branding Mechanics Venues GeoSocial Application
    4. 4. + Event
    5. 5. EVENTS • 3-week turnaround • Branded • 65% usage for event
    6. 6. + University
    7. 7. UNIVERSITIES • Custom game mechanics • Custom data • Security
    8. 8. + Brand
    9. 9. BRANDS • Brand is #1 • Control • New avenue for promotions
    10. 10. MARKETERS + DOUBLEDUTCH
    11. 11. MARKETERS + DOUBLEDUTCH Data-driven campaigns: 1. Analytics for the real world 2. Quantitative + Qualitative
    12. 12. MARKETERS You own the platform, not the other way around.
    13. 13. Branded GeoSocial Applications doubledutch.me @doubledutch

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