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DoubleDutch: Social Media Week LA
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DoubleDutch: Social Media Week LA

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Transcript

  • 1. Branded GeoSocial Applications doubledutch.me @doubledutch
  • 2. FOR THE ENTERPRISE FOR LOCATION
  • 3. THE PLATFORM Game Branding Mechanics Venues GeoSocial Application
  • 4. + Event
  • 5. EVENTS • 3-week turnaround • Branded • 65% usage for event
  • 6. + University
  • 7. UNIVERSITIES • Custom game mechanics • Custom data • Security
  • 8. + Brand
  • 9. BRANDS • Brand is #1 • Control • New avenue for promotions
  • 10. MARKETERS + DOUBLEDUTCH
  • 11. MARKETERS + DOUBLEDUTCH Data-driven campaigns: 1. Analytics for the real world 2. Quantitative + Qualitative
  • 12. MARKETERS You own the platform, not the other way around.
  • 13. Branded GeoSocial Applications doubledutch.me @doubledutch