DoubleDutch: Social Media Week LA
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DoubleDutch: Social Media Week LA

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DoubleDutch: Social Media Week LA DoubleDutch: Social Media Week LA Presentation Transcript

  • Branded GeoSocial Applications doubledutch.me @doubledutch
  • FOR THE ENTERPRISE FOR LOCATION
  • THE PLATFORM Game Branding Mechanics Venues GeoSocial Application
  • + Event
  • EVENTS • 3-week turnaround • Branded • 65% usage for event
  • + University
  • UNIVERSITIES • Custom game mechanics • Custom data • Security
  • + Brand
  • BRANDS • Brand is #1 • Control • New avenue for promotions
  • MARKETERS + DOUBLEDUTCH
  • MARKETERS + DOUBLEDUTCH Data-driven campaigns: 1. Analytics for the real world 2. Quantitative + Qualitative
  • MARKETERS You own the platform, not the other way around.
  • Branded GeoSocial Applications doubledutch.me @doubledutch