Why use the Internet for business?
By Mohammad M Khan
Momekh & Co
http://blog.momekh.com/

Why use the Internet for business?

Why use the Internet for business?
People do not realize
how beneficial the
Internet can be – for
business

“We are in Pakistan –
we do not need a
website”
The problem at hand

“We do not know if the
Internet can help our
business”
OR
The problem at hand

“We do not know what the
Internet has become”
Social
Mashups
networks
Blogging
AJAX
The problem at hand

“How can the Net help the
business earn more?”
The problem at hand

?
The problem at hand

?
The problem at hand

“How can you connect to
your customers when you
do not know how your
customers like to
connect?”
The problem at hand

“Why
should I
use the Net
for my
business?”
The problem at hand

What’s with the Internet?

The Internet is to
the world what
glove is to a hand
Fits perfectly!

Even politicians
have used the web
to get great results
Obama ruled on social sites!

And now
governments have
followed this ‘new’
route…
Whitehouse has a blog!

The Internet in Pakistan
Why we ought to be online

Average Pakistani Net User
Is this your customer/audience?

Million
of us are online
And we are at a ‘growth’ stage!

Reach customers at will!

Laser-like marketing

For Example:
Are you on Facebook?

Facebook users

Facebook is used
not only to connect
with old, long-lost
friends
But also to market
your business to a
wider, more aware
audience
Everyone’s using Facebook! Are you?

Everyone’s using Facebook! Are you?

What Pakistanis are doing online?

Is this the only agenda?
Facebook
Chat
Check Email
Chat more
Check Email
Chat
Update Facebook Status
Chat some more
Check Email again
Is this all there is to it?

Winner of
Best South Asian
Blog on Politics!
Thought provoking

A student from
Islamabad, earning
more than USD 4,000
per month –
since 2007!
Pocket money?

So what are you doing?

Approach the Net
to either increase
value of work
or to decrease time
taken to do the work
Productivity through the Net

Productivity
= value/time
Productivity through the Net

Outsource
The infrastructure is there!

People are working
one day a week to find
time to travel, spend
money & time with
their family & friends
Internet is working for others

Tim Ferris works for
four hours in a week
to earn more than
USD 40,000 a week –
ALL thanks to
proper, simple use of
the Internet
Internet is working for others

He should know, he
wrote a best-selling
book about it…
People are writing books about it!

Ask yourself

Ask yourself

Self-diagnosis?
You do have a website (for your business at least)?
Your website is not like a brochure, but more like a
magazine!
Your email is name@domain-name.com and not
name@yahoo.com or name@gmail.com etc
Can you send and receive email from your phone?
Getting things done

It is never too late to change
Or
To improve
Final words

“Make everything as simple as
possible – but not simpler”
- Einstein
Any Questions?