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An Introduction to


 Presented by Melinda Caughill
 Vice President - Marketing, Third Person, Inc.
An Overview of
Users create upwards of 600 tweets per second
     and almost 50 million tweets per day
Overall Twitter growth has fallen off from a
    high of 13% set in March 2009.
Only 17% of Twitter Users Actually Tweet.
The Typical                              User
!                     Age:! 18-34
!   Household Income:! $100,000+
!        ...
The Basics of
WHAT IS TWITTER?
Twitter is a “micro-blogging” service
  that allows you to create, send and
 receive messages of 140 char...
WHAT IS A FOLLOWING?

      Your “following” are the
       people who’s “tweets”
     you’ve chosen to receive.
WHAT ARE FOLLOWERS?
People who’ve chosen to receive
      your “tweets” are referred
          to as your “followers.”
TWITTER TIPS:
 The “best” Twitter users tend to be those with
 more “followers” than “following.”
 Be wary of anyone with ...
Tweeting 101
WHAT IS A RETWEET?
       If a Twitter user thinks a post of
  another user is interesting, they may
    choose to repeat ...
WHAT IS A HASHTAG?
Adding a hashtag - or “#keyword” -
      is a way of categorizing your
     message to make it easier f...
WHAT IS A DM?
      A DM - or “Direct Message” - is a
   private message between two users.
         You may only DM those...
Find others on
TWITTER TIPS:
 twellow.com - The Twitter yellow pages
 search.twitter.com - Real time Twitter search
 wefollow.com - The w...
Better than
The best way to use Twitter is to
   stop using Twitter.com.
Created & Compiled by Third Person, Inc.
MORE TWITTER RESOURCES:
 hubspot.com - State of the Twittersphere 2010
 danzarrella.com - The Science of ReTweets 2009
 me...
Thank you!
@thirdpersoninc
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An Introduction to Twitter

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Learn what you need to know to get started using Twitter, the popular micro-blogging social media service. Get the info you need to make the most of your new Twitter account now.

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Transcript of "An Introduction to Twitter"

  1. 1. An Introduction to Presented by Melinda Caughill Vice President - Marketing, Third Person, Inc.
  2. 2. An Overview of
  3. 3. Users create upwards of 600 tweets per second and almost 50 million tweets per day
  4. 4. Overall Twitter growth has fallen off from a high of 13% set in March 2009.
  5. 5. Only 17% of Twitter Users Actually Tweet.
  6. 6. The Typical User ! Age:! 18-34 ! Household Income:! $100,000+ ! Male/Female:! 45%/55% ! College Educated:! 52% ! Caucasian:! 69% INTERESTING: Compared to the average Internet user, the average Twitter user is much more likely to be African American.
  7. 7. The Basics of
  8. 8. WHAT IS TWITTER? Twitter is a “micro-blogging” service that allows you to create, send and receive messages of 140 characters of less - also referred to as “tweets”.
  9. 9. WHAT IS A FOLLOWING? Your “following” are the people who’s “tweets” you’ve chosen to receive.
  10. 10. WHAT ARE FOLLOWERS? People who’ve chosen to receive your “tweets” are referred to as your “followers.”
  11. 11. TWITTER TIPS: The “best” Twitter users tend to be those with more “followers” than “following.” Be wary of anyone with thousands of “following” yet very few “followers.” Be especially wary of those same people that have few, if any, actually published tweets.
  12. 12. Tweeting 101
  13. 13. WHAT IS A RETWEET? If a Twitter user thinks a post of another user is interesting, they may choose to repeat -- or “retweet” -- the tweet to their own followers. Getting your messages “retweeted” is one of the ultimate compliments within the Twittersphere.
  14. 14. WHAT IS A HASHTAG? Adding a hashtag - or “#keyword” - is a way of categorizing your message to make it easier for non-followers to find your tweet.
  15. 15. WHAT IS A DM? A DM - or “Direct Message” - is a private message between two users. You may only DM those people following you. DMs are not searchable.
  16. 16. Find others on
  17. 17. TWITTER TIPS: twellow.com - The Twitter yellow pages search.twitter.com - Real time Twitter search wefollow.com - The who’s who guide twellow.com/twellowhood - Search locally
  18. 18. Better than
  19. 19. The best way to use Twitter is to stop using Twitter.com.
  20. 20. Created & Compiled by Third Person, Inc.
  21. 21. MORE TWITTER RESOURCES: hubspot.com - State of the Twittersphere 2010 danzarrella.com - The Science of ReTweets 2009 mequodafree.com - Twitter Advice For (and From) Content Marketers marketingprofs.com - A Newbie’s Field Guide to Twitter for Business
  22. 22. Thank you! @thirdpersoninc
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