Mobile sweepstakes and contests contain six main elements that are needed to be able to offer and run a mobile sweepstake. When in place a mobile sweepstakes offer marketers and companies three key benefits.
Facebook, social and
Sweepstakes (where random winners are drawn)
Contests (where a skill is needed to win)
…are tried and proven marketing tactics that
Mobile Promotions Benefits
• Buzz: sweepstakes create tremendous word of
mouth for the brand.
• Increase Your Email and Mobile Database:
Mobile sweepstakes take it a step further by
gathering the mobile number as well as email,
first, last, zip, age, etc…
• High Return on Investment (ROI): mobile
sweepstakes cost’s are far lower than the cost
involved in traditional “paper entry” sweepstakes.
Mobile text-in entry increases the number of
The Main Elements
Goal: The objective of the sweepstakes needs to be
clarified and kept top of mind in all activities. Ex., lead
generation, branding or market research.
Privacy: A lot of personally identifiable data is
collected. Marketers need to have and adhere to a solid
Prize: Bigger isn’t always better. It’s crucial to pick the
right prize– a prize that appeals to the target audience.
Legal “Official Rules”: Sweepstakes and contests are
heavily regulated. The Sweepstakes Official Rules should
be reviewed by an attorney specializing in promotion
The Main Elements
Mobile Partner: Provides the services of executing and
running a mobile sweepstakes. Has the capacity to run text-
to-win program and create mobile-optimized entry pages to
capture participant’s information. A mobile sweepstakes
partner should have the technology platform to provide a
short code (text KEYS to 65047, for example), gather a
database of mobile entries and provide reports as to the
status of the program.
Fulfillment: A winner must be picked randomly and the
prize awarded within the time limits that were set in the
Official Rules. The winner must be contacted and a
Declaration of Compliance, Liability and Publicity Release
should be received before any prize is delivered.
How to Reach Your Mobile Customers?
Mobile sweepstakes and contests are absolutely the
best way reach mobile customers, gather a detailed,
permission-based profile of your mobile customer and
create a fun, buzz-worthy event to energize current
customers and reach new ones.
Thinking of a mobile sweepstake or contest?
We have a few ideas.
The Anatomy of a Mobile Sweepstakes Campaign
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