FREE Blog & Website Content                      06.08.12                           1
Content for your websites and blogs…    Doesn’t have to break the bank!                                       2
There are many resources available, right at              your fingertips!• Newsletters• Articles• Images• Videos• Market ...
How would you like a free newsletter?         + Pluses                          - Minuses• Easy to setup                  ...
5
6
7
An article a day…    Do I have                    enough time•   Fresh             for this?•   Relevant•   Local•   Timel...
Where there’s a will, there’s a way!• FrogPond  – Free reprintable articles for trade publications,    newsletters, blogs,...
And there’s more…(otherwise know as the obvious options)• Inside Real Estate News   – Local Denver reporter, John Rebchook...
Where to find the “Eye Candy”• Free Stock Photos.biz  – Buyer beware: Shutterstock placements    within the site are avail...
12
Photo Do’s and Don’ts• Protect your art!    – Photoshop Online or Picnik    – Watermark your images (applies to photos you...
Does online video really matter?• Online video viewers will  reach 169.3 million in 2012.• 53.5% of the population and  70...
Real Street News• Started in 2011  by Rick Miller,  Chicago Title• Local community  interviews and  newshttp://realstreetn...
Visit Denver• Travel videos professionally produced• Good variety of options to highlight Denver  culture                 ...
http://www.youtube.com/watch?v=QtACFxr062Y&feature=plcp                                                          17
Create your own• Don’t be afraid to create your own  community tour• Uploaded videos on YouTube, specific to  your listing...
Market Reports• Monthly Comparison, meant for  professionals  – Dull  – Boring  – But, packed with lots of information!   ...
Free Reports from Metrolist Marketplace                                          20
21
22
Community Demographics                         23
Walkscore Information                        24
So, what are you doing?                          25
Appendix• Free photos and images: http://www.freestockphotos.biz• Housing Trends eNewsletter http://www.hten.com/• Houselo...
Appendix• FREE Market Reports:  http://marketplace.metrolist.com/Shop-by-  Category/Analytics-Market-Intel   – Monthly Mar...
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Free Blog and Website Content (for Realtors)

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  • Doesn’t have to cost an arm and a leg!
  • Doesn’t have to cost an arm and a leg!
  • Housing Trends eNewsletterFrom the makers of Frogpond – Susie Hale, Bob Hale’s wife (HAR.com)What I like…plusesWhat I didn’t like…minuses
  • Personalized to the senderInclude your social media linksProvides market reports from NAR for your local area – no control over the number of areas includedNewsfeed on the right hand sideWhat you can’t see – banner advertising at the top of the page.
  • More market reports from NARReal Estate Today radio player from NAR, which BTW you can include on your website and/or blogConsumer articles – no control over the feed, but articles are mostly timely and topical
  • Consumer-friendly video talking about the housing marketMore NAR market reports – seeing a theme here?If using Top Producer, you can also include their Market Snapshot into a section called “What’s the value of your home?”
  • Monthly Market IndicatorsOverall MLS activityThree year historical view for most listing statuses
  • Counties and MSAsMonthly and YTD comparisons4-yr trendline
  • Free Blog and Website Content (for Realtors)

    1. 1. FREE Blog & Website Content 06.08.12 1
    2. 2. Content for your websites and blogs… Doesn’t have to break the bank! 2
    3. 3. There are many resources available, right at your fingertips!• Newsletters• Articles• Images• Videos• Market Reports 3
    4. 4. How would you like a free newsletter? + Pluses - Minuses• Easy to setup • Cannot customize• Manage with existing email • Ad supported contacts • National articles and info• Loaded with ready-to-send information• Integrated with Top Producer 4
    5. 5. 5
    6. 6. 6
    7. 7. 7
    8. 8. An article a day… Do I have enough time• Fresh for this?• Relevant• Local• Timely• Entertaining• Personality 8
    9. 9. Where there’s a will, there’s a way!• FrogPond – Free reprintable articles for trade publications, newsletters, blogs, website, social media sites• Realtor Content Resource/Houselogic – Free source of information and tools from NAR – Content for consumers “in 3 easy steps” – Multiple options for “reprint” 9
    10. 10. And there’s more…(otherwise know as the obvious options)• Inside Real Estate News – Local Denver reporter, John Rebchook – Consumer articles• Local newspapers – Don’t forget about the Community newspapers! 10
    11. 11. Where to find the “Eye Candy”• Free Stock Photos.biz – Buyer beware: Shutterstock placements within the site are available for purchase – Three size options for all images – Clip Art images also available• iStockphoto – Many low cost options – Great selection 11
    12. 12. 12
    13. 13. Photo Do’s and Don’ts• Protect your art! – Photoshop Online or Picnik – Watermark your images (applies to photos you’ve taken)• Stop using tiny images• Leave some breathing room• Place images above the fold• Wrap text appropriately• Use a descriptive “ALT title”or image name 13
    14. 14. Does online video really matter?• Online video viewers will reach 169.3 million in 2012.• 53.5% of the population and 70.8% of internet users (up 7.1% from 2011) will watch online video in 2012.Source: http://blog.hubspot.com/blog/tabid/6307/bid/30495/25-Eye-Popping-Internet-Marketing- Statistics-for-2012.aspx#ixzz1xCpYzYye 14
    15. 15. Real Street News• Started in 2011 by Rick Miller, Chicago Title• Local community interviews and newshttp://realstreetnews.com/fairway-villas-denvers-newest-active-adult-community/ 15
    16. 16. Visit Denver• Travel videos professionally produced• Good variety of options to highlight Denver culture 16
    17. 17. http://www.youtube.com/watch?v=QtACFxr062Y&feature=plcp 17
    18. 18. Create your own• Don’t be afraid to create your own community tour• Uploaded videos on YouTube, specific to your listing, can be added to the MLS• As long as you get permission from the owner, source videos on YouTube for your site, too! 18
    19. 19. Market Reports• Monthly Comparison, meant for professionals – Dull – Boring – But, packed with lots of information! 19
    20. 20. Free Reports from Metrolist Marketplace 20
    21. 21. 21
    22. 22. 22
    23. 23. Community Demographics 23
    24. 24. Walkscore Information 24
    25. 25. So, what are you doing? 25
    26. 26. Appendix• Free photos and images: http://www.freestockphotos.biz• Housing Trends eNewsletter http://www.hten.com/• Houselogic http://www.houselogic.com/• Frog Pond free articles (ready for reprint) http://frogpond.com/searchmenu.cfm• Cloud MLS – free market report http://www.terradatum.com/marketdata/Denver/index.ht ml 26
    27. 27. Appendix• FREE Market Reports: http://marketplace.metrolist.com/Shop-by- Category/Analytics-Market-Intel – Monthly Market Indicator – Local Market Updates (by county & MSAs) – Monthly Comparison (current month)• Visit Denver videos – highlighting local events and activities http://www.youtube.com/user/VisitDenver 27

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