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Technology Concepts for Mobile Applications
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Technology Concepts for Mobile Applications

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A lecture that I held at the University of Applied Sciences and Arts Hanover, Germany.

A lecture that I held at the University of Applied Sciences and Arts Hanover, Germany.

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Technology Concepts for Mobile Applications Technology Concepts for Mobile Applications Presentation Transcript

  • Technology Concepts New Media and Technology Seite 1
  • Hochschule Hannover OE/Name Präsentationstitel Datum bitte auf dem obersten Folienmaster eintragen Technology Concepts Innovation Information Technology Mobile Technology Content Network Effect Platforms Two-Sided Networks Seite 2
  • Hochschule Hannover OE/Name Präsentationstitel Datum bitte auf dem obersten Folienmaster eintragen Innovation Improve Products Processes ServicesTechnologies Ideas Breakthrough Innovation •“out-of-the-blue” •Often accidental •“Don’t listen to the customer” Incremental Innovation •Continuations to existing products or services •Evolutionary by nature •Attractive for investors (lower risk) Seite 3 “An innovation is something original, new, and important in whatever field that breaks in to a market or society.” View slide
  • Hochschule Hannover OE/Name Präsentationstitel Datum bitte auf dem obersten Folienmaster eintragen Information Technology Function of IT Capture Transmit Store Retrieval Manipulation Display Innovation Portability Speed Miniaturization Connectivity Entertainment User Interface Seite 4 View slide
  • Hochschule Hannover OE/Name Präsentationstitel Datum bitte auf dem obersten Folienmaster eintragen Mobile Technology Seite 5 Display Interface Accelerometer Power Management Power Amp. Module UMTS Transceiver Battery ChargerGPS Touchscreen Controller Audio Codec Power Management WCDMA/HSUPA Power Amp. WCDMA/HSUPA Power Amp. WCDMA/HSUPA Power Amp.
  • Hochschule Hannover OE/Name Präsentationstitel Datum bitte auf dem obersten Folienmaster eintragen Content Seite 6 Content Distribution Billing
  • Hochschule Hannover OE/Name Präsentationstitel Datum bitte auf dem obersten Folienmaster eintragen Network Effect Seite 7 Y=U² Network ValueSoftware Cost / Unit Transaction Cost Operational Cost RelativeCost Volume of Users (Metcalfe's Law)
  • Hochschule Hannover OE/Name Präsentationstitel Datum bitte auf dem obersten Folienmaster eintragen Platforms Enables the creation of products and processes Establishes the long-term capabilities of R&D A structural or technological form • from which various products can emerge • from which without the expense of a new process/technology introduction Computer Hardware Operating Systems Enterprise Infrastructure Software Application Software Transport Infrastructure Pharmaceutical Platforms Automobile Platforms Seite 8
  • Hochschule Hannover OE/Name Präsentationstitel Datum bitte auf dem obersten Folienmaster eintragen Two-Sided Networks Seite 9
  • Hochschule Hannover OE/Name Präsentationstitel Datum bitte auf dem obersten Folienmaster eintragen References • https://www.linkedin.com/today/post/article/20140210142856-86319010-if-content-is-king-then-distribution- is-queen • http://exonous.typepad.com/nkda/2005/09/time_for_a_prop.html • http://www.go4funding.com/articles/types-of-innovations.aspx • http://managementstudyguide.com/information-technology-as-driving-force-for-innovation.htm • http://insideintercom.io/surviving-thriving-in-two-sided-markets/ • http://en.wikipedia.org/wiki/Platform_technology Seite 10