How effective is the combination of your main product and ancillary texts?
Links between the poster, magazine and trailer are crucial, although if the film were produced by an actual film company, they would have more methods of linking the different media types together as apposed to just thethree we created. We linked all three via colour theme, characters and common themes, and example of this is in the poster we have every main character introduced, as we do in our trailer.
The character of “Hope Denton” is portrayed in both the trailer and the poster as thesame character, the “heart throb” to the protagonist “Jack”, showing this by linking herdialogue that is said in the trailer and the theme we created using stereotypical heartsand colours to do this, it was successful because you can clearly see that link betweenher character in both. It was important we created this link because the subtle dialogueand symbolism of her writing love hearts in a shot with Jacks name on the pagerepresents the background we used for our poster. Hope is also linked to the magazinefront cover because she is next to “Jack” on the front, smiling and looking sweet. Welinked the characters together in all three parts of our productions tasks by making surethey are represented in the same way they were in the trailer.
Jack is shown in the poster with musical notes around him which symbolises amusical theme to his nature, however a downfall of representing him in the poster isthat he does not look as nerdy as he does in the trailer. It was very important thatwe linked him by colour also, his hat he wore for a couple of scenes was green aswell. Our colour theme in the poster seemed to be successful because it allowed aslight colour change to what Jack was presented as in the poster. Another flaw ofthe poster is Jacks representation as a dancer, however if we had done himdancing we would not have had an affective magazine cover because thatrepresents him mainly as a dancer. The magazine cover is linked to the trailer as ithas the same release date and names of the characters on the front, the magazineis also linked to the trailer as it has the main protagonist appearing the most and thecharacters starring in the movies The black background represents the backgroundto our “YouTube views” scroll that was going up throughout the trailer.
“Alby” is shown in a successful way as he represents the “nerd” stereotype in all threeof our tasks. Alby’s character appears as the clever character that is known forquestioning Jack’s new fame, however we shown him in the poster and trailer but notin the magazine front cover as he is not the protagonist. Dialogue used in the trailermakes it obvious of the characters nature, such as “you’ve changed” which is implyingto Jack that he doesn’t like his nerdy friend is becoming something different to what heis normally seen to be.
The titles that feature in the trailer are very similar to the colours that we used in the poster. This subtle variation in colour is affective because the audience will be able to make connections between the colourthemes. The trailer titles had to comply with the conventions of a teen movie, therefore be slightly colourful as most teen movies such as “hairspray” are, however wewanted to specifically link the colours to our poster because we thought it would look the most affective. The words used in the titles that appear in our trailer are alsolinked to the poster tagline “The dance floor will never be the same again” as they refer to our protagonist dancing, e.g. “He candance” the two varieties in the same kind of theme that runs through both the poster and the trailer are effective because it makes the poster and the trailer refer back to one another.
The titling is a key feature of ourmovie genre and we used similarfont’s throughout the whole task, forexample the poster and the trailer, wekept them simplistic. Teen movie’suse particular fonts because ayounger audience is going to bedrawn more to an eye-catching andcolourful title, therefore that was whywe used the fonts we did. We usedthe taglines on our magazine thatwere similar to the font’s of our trailertitles as well. We wanted the bold“Just Jack” title to stand out, thereforeused alliteration because it soundscatchy when read. The colourfulversion used on the poster isimportant because the colourscontrast the pictures on the posterand they also contrast with the titles inour trailer!
Zone was used as the heading to our magazine front cover because it is catchy and similar to other main magazine companies. “Zones” colour theme also runs across our titles in our film trailer.
In conclusion we used colour themes and fonts without our three media products to make them effective and ifthe film was marketed we could then use these themes further in other products and advertising campaigns. If anything could be changed it would be the magazine front cover’s colour theme to make it brighter to suite a more “teen friendly” audience!