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Utilizing New Media & Social Media to Build Support For Your Organization & Your Agenda
Utilizing New Media & Social Media to Build Support For Your Organization & Your Agenda
Utilizing New Media & Social Media to Build Support For Your Organization & Your Agenda
Utilizing New Media & Social Media to Build Support For Your Organization & Your Agenda
Utilizing New Media & Social Media to Build Support For Your Organization & Your Agenda
Utilizing New Media & Social Media to Build Support For Your Organization & Your Agenda
Utilizing New Media & Social Media to Build Support For Your Organization & Your Agenda
Utilizing New Media & Social Media to Build Support For Your Organization & Your Agenda
Utilizing New Media & Social Media to Build Support For Your Organization & Your Agenda
Utilizing New Media & Social Media to Build Support For Your Organization & Your Agenda
Utilizing New Media & Social Media to Build Support For Your Organization & Your Agenda
Utilizing New Media & Social Media to Build Support For Your Organization & Your Agenda
Utilizing New Media & Social Media to Build Support For Your Organization & Your Agenda
Utilizing New Media & Social Media to Build Support For Your Organization & Your Agenda
Utilizing New Media & Social Media to Build Support For Your Organization & Your Agenda
Utilizing New Media & Social Media to Build Support For Your Organization & Your Agenda
Utilizing New Media & Social Media to Build Support For Your Organization & Your Agenda
Utilizing New Media & Social Media to Build Support For Your Organization & Your Agenda
Utilizing New Media & Social Media to Build Support For Your Organization & Your Agenda
Utilizing New Media & Social Media to Build Support For Your Organization & Your Agenda
Utilizing New Media & Social Media to Build Support For Your Organization & Your Agenda
Utilizing New Media & Social Media to Build Support For Your Organization & Your Agenda
Utilizing New Media & Social Media to Build Support For Your Organization & Your Agenda
Utilizing New Media & Social Media to Build Support For Your Organization & Your Agenda
Utilizing New Media & Social Media to Build Support For Your Organization & Your Agenda
Utilizing New Media & Social Media to Build Support For Your Organization & Your Agenda
Utilizing New Media & Social Media to Build Support For Your Organization & Your Agenda
Utilizing New Media & Social Media to Build Support For Your Organization & Your Agenda
Utilizing New Media & Social Media to Build Support For Your Organization & Your Agenda
Utilizing New Media & Social Media to Build Support For Your Organization & Your Agenda
Utilizing New Media & Social Media to Build Support For Your Organization & Your Agenda
Utilizing New Media & Social Media to Build Support For Your Organization & Your Agenda
Utilizing New Media & Social Media to Build Support For Your Organization & Your Agenda
Utilizing New Media & Social Media to Build Support For Your Organization & Your Agenda
Utilizing New Media & Social Media to Build Support For Your Organization & Your Agenda
Utilizing New Media & Social Media to Build Support For Your Organization & Your Agenda
Utilizing New Media & Social Media to Build Support For Your Organization & Your Agenda
Utilizing New Media & Social Media to Build Support For Your Organization & Your Agenda
Utilizing New Media & Social Media to Build Support For Your Organization & Your Agenda
Utilizing New Media & Social Media to Build Support For Your Organization & Your Agenda
Utilizing New Media & Social Media to Build Support For Your Organization & Your Agenda
Utilizing New Media & Social Media to Build Support For Your Organization & Your Agenda
Utilizing New Media & Social Media to Build Support For Your Organization & Your Agenda
Utilizing New Media & Social Media to Build Support For Your Organization & Your Agenda
Utilizing New Media & Social Media to Build Support For Your Organization & Your Agenda
Utilizing New Media & Social Media to Build Support For Your Organization & Your Agenda
Utilizing New Media & Social Media to Build Support For Your Organization & Your Agenda
Utilizing New Media & Social Media to Build Support For Your Organization & Your Agenda
Utilizing New Media & Social Media to Build Support For Your Organization & Your Agenda
Utilizing New Media & Social Media to Build Support For Your Organization & Your Agenda
Utilizing New Media & Social Media to Build Support For Your Organization & Your Agenda
Utilizing New Media & Social Media to Build Support For Your Organization & Your Agenda
Utilizing New Media & Social Media to Build Support For Your Organization & Your Agenda
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Utilizing New Media & Social Media to Build Support For Your Organization & Your Agenda

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My presentation to American Tort Reform Association on Nov. 10, 2010

My presentation to American Tort Reform Association on Nov. 10, 2010

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  • Click through links.
  • Show Hoot Suite & Twitter acocunt
  • You can make up your own hashtag. Search for it on Hashtags.org & Twitter search.
  • You can make up your own hashtag. Search for it on Hashtags.org & Twitter search.
  • You can make up your own hashtag. Search for it on Hashtags.org & Twitter search.
  • You can make up your own hashtag. Search for it on Hashtags.org & Twitter search.
  • You can make up your own hashtag. Search for it on Hashtags.org & Twitter search.
  • You can make up your own hashtag. Search for it on Hashtags.org & Twitter search.
  • Short & concise as your name will use up the 140 characters in your message
    People look at the bios and pictures – want to know you’re not a spammer.
  • Transcript

    • 1. Utilizing New Media & Social Media to Build Support for Your Organization & Your Agenda American Tort Reform Association Molly Nichelson American College of Cardiology 2400 N Street, NW Washington, D.C. 20037 Email: mnichels@acc.org Phone: (202) 375-6470
    • 2. Audience Questions
    • 3. By show of hands… How many of your organizations / companies use at least use one social networking platform?
    • 4. By show of hands… How many of you use at least use one social networking platform?
    • 5. By show of hands… How many of your companies / organizations have: 1.) Facebook fan page(s) 2.) Twitter account(s) 3.) LinkedIn account 4.) YouTube account 5.) SlideShare account
    • 6. By show of hands… How many of you have: 1.) Facebook fan page(s) 2.) Twitter account(s) 3.) LinkedIn account 4.) YouTube account 5.) SlideShare account
    • 7. By show of hands… How would you describe your social media skills? Beginner Intermediate Advanced Warren Miller* *Ski nerds know who I’m talking about Yeah, that’s me. Are you impressed? I’m kind of a big deal. Follow me on Twitter!
    • 8. What would you like us to talk about? Don’t be shy! Interactivity is key!
    • 9. Now on to our regularly scheduled broadcast… And thanks for engaging!
    • 10. “Stop, look and listen, baby, that’s my philosophy….” And if you can name that song, you get a peanut butter and banana sandwich! The King of Social Media says,
    • 11. STOP: Questions to Ask • The audience – who I want to engage & how? – What are my goals? • What are the right sites to be on? – And how do they differ? • What is my comfort level? – Technology – Time Commitment – Sharing & interacting
    • 12. STOP: Questions to Ask • What are the legal implications? – Are you or a member of your staff contacting members of Congress directly? • Does it constitute lobbying? • How can this help my career? Hinder? – How will you be viewed by peers? – How will this intel you share on social networking sites be used by opposing groups?
    • 13. LOOK: Questions to Ask • What are other groups doing? – Look up like-minded groups and not so like- minded groups – How are they leveraging the new medium? • Look at your resources – Who will manage it? – Who will be committed to the daily care and feeding your social media sites?
    • 14. LISTEN: Questions to Ask • Listen to the pros and cons from peers and colleagues – Learn from other group’s mistakes – Know there are valid concerns – and know how to defend your use of social media • Listen…with an open mind about the new technologies – These technologies are not for young people anymore – I mean, the King does this from his grave…http://twitter.com/ElvisPresley
    • 15. What are the top social networking sites?
    • 16. 16 Social Networking Sites • Facebook – Can be personal, professional or a blend of the two – I have two pages • Professional • Personal • Twitter – Can be personal, professional or a blend of the two – I manage accounts • @Cardiology • @MollyNichelson
    • 17. 17 • SlideShare – Share your PowerPoint presentations – Be seen as an expert – Search other people’s presentations • Foursquare (or other geolocating sites) – Check in to places and earn badges – Connect with your friends and see where they are – Can be good for grassroots advocates for lobby days • LinkedIn – Purely professional – Great way to engage your peers! Social Networking Sites
    • 18. Twitter
    • 19. 19 Twitter Applications • Sending Your Tweets: – Computer • Tweetdeck: http://tweetdeck.com/beta/ • Seesmic: http://desktop.seesmic.com/ • Hootsuite: http://www.hootsuite.com – Blackberry • UberTwitter: http://ubertwitter.com/ – iPhone • Tweetie: http://www.atebits.com/tweetie-iphone/
    • 20. 20 Twitter Applications • Feeding your RSS feeds to Your Twitter Account: – Ping.fm – http://ping.fm – Tweetlater – http://tweetlater.com – Hootsuite -- http://hootsuite.com
    • 21. 21 Twitter Terminology: Hashtag • Use a hashtag (#) before a word in a post allows you to tag that post for that word • This allows your word to be more readily searched • Can help bring you new followers and help you find more followers & monitor conversations
    • 22. 22 RSS Feed Twitter Accounts • There is NO way you can keep up with all the tweets • Put individual feeds of members of Congress / thought leaders in to Google Reader • Use Tweet Congress and dump their feed in to your Google Reader http://tweetcongress.org/
    • 23. 23 Grassroots and Twitter • Annual Meetings / Hearings – Live Tweet programs – Use the Twitter ‘handle’ of the person talking – Use hashtags
    • 24. 24 Grassroots and Twitter • Retweet Members of Congress – Shows the members you’re watching – Gives credibility to your organization – Passes on the member’s message – Make sure to keep the Tweets relatively even along party lines
    • 25. 25 Grassroots and Twitter • Grassroots Campaigns – Create a hashtag (and see if it’s being used!) – Advertise it Action Alerts, publications – Retweet those who use it & thank them! – Send tweets to members of Congress with campaign…and have your advocates do the same
    • 26. 26 Grassroots and Social Media • Grassroots Meet Ups – Invite like-minded social media folks to your meeting • Amplifies your voice – but you won’t have control of message! • Provide a bloggers lounge & allow access for special interviews – Live Stream your events • USTREAM • Qik • Livestream
    • 27. 27 Best Practices & Advice • Know that you WILL make mistakes • You will NOT have full control • Use your own voice – Don’t turn your Twitter account in to an RSS feed – Be a HUMAN behind your account • Give something of value to your audience – Coupons, advice, articles, thanks
    • 28. Best Practices & Advice • Realize that Twitter is like a radio station in which there is a ‘drive time’ • Retweeting is totally fine to catch the different time zones • Follow members of Congress via TweetCongress: http://tweetcongress.org/
    • 29. 29 Best Practices & Advice • And know when you send a tweet, it’s out there…and it’s searchable! – http://search.twitter.com
    • 30. 30 Best Practices & Advice • Following & Followers – Be judicious, but don’t be a snob either – Don’t get freaked out by who’s following you – If someone is wacky, block them – And did I mention there are reporters on Twitter…and they may follow you? • http://journalistsontwitter.wetpaint.com/
    • 31. 31 Best Practices & Advice • Monitor, Monitor, Monitor! – Don’t throw stuff out and then don’t react; monitor your account and who’s following you – Have an RSS feed on your #hashmarks & company’s name • http://search.twitter.com – See what’s popular on Twitter • Trending topics
    • 32. American College of Cardiology’s Advocacy Department & Twitter
    • 33. Work Twitter Account • Company Twitter Page: @Cardiology – Updates on news stories – RSS Feed of CEO’s Blog – ACC Advocacy issues – Engaging MOCs – Feeds to my work Facebook page for ACC members, staff and MOCs • I run it, but it’s the voice of the ACC Advocacy Department – Engage people personally via DM
    • 34. How We Use Twitter • Send news articles – Show that we’re on top of the healthcare issues • Members • Media • Other healthcare groups • RSS feed – CEO’s blog (Lewin Report) 34
    • 35. How We Use Twitter • Highlight member and advocacy achievements & grassroots pushes • Interact with members of Congress – http://tweetcongress.org – Gray area as there may be legal implications – I have ceased in doing this as I am not registered – I urge caution! • Still teaching our members about Twitter – Have included our link in alerts 35
    • 36. Facebook
    • 37. 37 Making the Most of Facebook • Who is your audience? – Members of Congress, businesses, peers, journalists • What do you want to share? – And what will be of interest to them? • How do you want to engage this group? – Action alerts – Attend events – Spread the message
    • 38. 38 Finding Facebook Friends • Finding People – Take the time to find those members of Congress on Facebook • Facebook.com/Congress – links to all MOCs • Find out about townhalls, look at their videos…get intel! – Find out if you have members / employees on Facebook • Run your email address book in Facebook. You’ll be surprised who’s on
    • 39. Facebook Advocacy • Health Reform – Campaign for Patient Access Advocacy Week – Created an event on Facebook and invited ACC members, staff, chapter executives AND members of Congress – Obviously members of Congress wouldn’t attend, but made them aware of the week – Created a secondary hit to our members about the week
    • 40. Work Facebook Account
    • 41. Facebook Events
    • 42. ACC Facebook Page
    • 43. Facebook – Are They Engaging?
    • 44. 44 Best Practices & Advice • Monitor, Monitor, Monitor! – Don’t throw stuff out and then don’t react; monitor your account and who’s following you – See what other people are posting and post it to your page
    • 45. Best Practices & Advice • Make it interesting! – Feed your Twitter account to Facebook • Gets them interested in Twitter & hits them with stuff that they may not see via email – Share events, links and semi-personal stuff about yourself • Helps your members / employees connect with you & this helps your grassroots efforts!
    • 46. Facebook Parting Thoughts • Engage with others & make it interesting • Know that you will make mistakes
    • 47. LinkedIn
    • 48. LinkedIn • Show your professional side • Engage your peers in groups – Really can expand your horizons and link with cool people • Meet new people & broaden your horizons • Link your professional Twitter feed to your LinkedIn account • Link your PowerPoint presentations via SlideShare – Toot your horn!
    • 49. Parting Thoughts • As advocates have to walk a fine line • Personal and professional benefits of engaging in social networking can be huge • I’m a big proponent, and greatly enjoy the folks I interact with online • Overcoming fear and realizing you’re human as is everyone else can be difficult • Think about the tools and how you can use them
    • 50. Your Homework Time to read up on social media!
    • 51. Reading Up on Social Media • Social Media Websites • http://mashable.com/ • http://www.smartbrief.com/ • http://www.twitip.com/ • http://www.readwriteweb.com/ • http://www.chrisbrogan.com/ • http://social-media-university-global.org/ • http://beth.typepad.com/ (for non-profits) • http://www.socialfish.org/ (for non-profits) 51
    • 52. Reading Up on Social Media • ePolitics Websites • http://techpresident.com/ • http://personaldemocracy.com/ • http://tweetcongress.org • http://twitterroom.thehill.com/ • http://www.epolitics.com/ • http://www.nextgov.com/ 52
    • 53. Stay in Touch! Molly Nichelson American College of Cardiology 2400 N Street, NW Washington, D.C. 20037 Email: mnichels@acc.org Phone: (202) 375-6470 Work Twitter: @Cardiology Personal Twitter: @MollyNichelson SlideShare: mollynichelson LinkedIn: mollynichelson

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