Grassroots Organizing: From the Living Room to Your iPhone   Molly Nichelson American College of Cardiology 2400 N Street,...
Items of Discussion <ul><li>Twitter </li></ul><ul><ul><li>What is it? (quick crash course) </li></ul></ul><ul><ul><li>Twit...
Twitter
What is Twitter? twitter.com <ul><li>Web-based SMS message system </li></ul><ul><ul><li>Think text messaging </li></ul></u...
Setting Up Your Twitter Account <ul><li>Pick a user name </li></ul><ul><ul><li>Short & concise </li></ul></ul><ul><li>Fill...
Twitter Page
Finding People on Twitter <ul><li>Poach other people’s followers, via lists or followers </li></ul><ul><ul><li>Best way </...
Twitter – Followers   twitter.com /cardiology
Twitter Applications <ul><li>Sending Your Tweets: </li></ul><ul><ul><li>Computer </li></ul></ul><ul><ul><ul><li>Tweetdeck:...
Seesmic
Twitter Applications <ul><li>Feeding your RSS feeds to Your Twitter Account: </li></ul><ul><ul><li>Ping.fm –  http://ping....
Twitter Terminology: Hashtag <ul><li>Use a hashtag (#) before a word in a post allows you to tag that post for that word <...
Example -- #HCR http:// search.twitter.com
Reading Up on Twitter <ul><li>Social Media Websites </li></ul><ul><ul><ul><li>http://mashable.com/ </li></ul></ul></ul><ul...
Reading Up on Twitter <ul><li>ePolitics Websites </li></ul><ul><ul><ul><li>http://techpresident.com/ </li></ul></ul></ul><...
Best Practices & Advice <ul><li>Test out Twitter with your own account before doing one for work </li></ul><ul><ul><li>Mak...
Best Practices & Advice <ul><li>Know that you WILL make mistakes </li></ul><ul><li>You will NOT have full control </li></u...
Best Practices & Advice <ul><li>And know when you send a tweet, it’s out there forever…and it’s searchable! </li></ul><ul>...
Best Practices & Advice <ul><li>Following & Followers </li></ul><ul><ul><li>Be judicious, but don’t be a snob either </li>...
Best Practices & Advice <ul><li>Monitor, Monitor, Monitor! </li></ul><ul><ul><li>Don’t throw stuff out and then don’t reac...
American College of Cardiology’s Advocacy Department & Twitter
How We Started <ul><li>Created account in Oct. 2007  </li></ul><ul><li>Was excited about the grassroots potential, but did...
How We Started <ul><li>Attended the Public Affairs Council Meeting in 2009 & learned more about social media </li></ul><ul...
How We Started <ul><li>Annual Meeting 2009 </li></ul><ul><ul><li>Sat down with Communications folks </li></ul></ul><ul><ul...
How We Use Twitter <ul><li>Send news articles </li></ul><ul><ul><li>Show that we’re on top of the health system reform deb...
How We Use Twitter <ul><li>Highlight member and advocacy achievements </li></ul><ul><li>Interact with members of Congress ...
Facebook
What is Facebook? <ul><li>Think of an online yearbook, only you can update it instantly </li></ul><ul><ul><li>You can post...
Setting Up Your Work  Facebook Account <ul><li>Fill out your biography </li></ul><ul><ul><li>Include your / your company’s...
Work Facebook Page
Facebook – Are They Engaging?
Facebook Events
ACC Facebook Page
Best Practices & Advice <ul><li>Finding People </li></ul><ul><ul><li>Take the time to find those members of Congress on Fa...
Best Practices & Advice <ul><li>Monitor, Monitor, Monitor! </li></ul><ul><ul><li>Don’t throw stuff out and then don’t reac...
Best Practices & Advice <ul><li>Make it interesting! </li></ul><ul><ul><li>Feed your Twitter account to Facebook </li></ul...
Best Practices & Advice <ul><li>Make it interesting! </li></ul><ul><ul><li>Get yourself a Flip Video camera, record, and p...
American College of Cardiology’s Advocacy Department & Facebook
How We Started <ul><li>Created account ACC page & work Facebook account earlier this year </li></ul><ul><li>Communications...
Any questions?
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Grassroots Organizing: From the Living Room to Your iPhone

Presented at the Grassroots Forum on 11.13.09

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  • Short &amp; concise as your name will use up the 140 characters in your message People look at the bios and pictures – want to know you’re not a spammer.
  • More on the hashtags later
  • Click through links.
  • Show Hoot Suite &amp; Twitter acocunt
  • You can make up your own hashtag. Search for it on Hashtags.org &amp; Twitter search.
  • Short &amp; concise as your name will use up the 140 characters in your message People look at the bios and pictures – want to know you’re not a spammer.
  • Grassroorts Forum Presentation

    1. 1. Grassroots Organizing: From the Living Room to Your iPhone Molly Nichelson American College of Cardiology 2400 N Street, NW Washington, D.C. 20037 Email: [email_address] Phone: (202) 375-6470 Twitter: @Cardiology DM# 363587
    2. 2. Items of Discussion <ul><li>Twitter </li></ul><ul><ul><li>What is it? (quick crash course) </li></ul></ul><ul><ul><li>Twitter applications </li></ul></ul><ul><ul><li>How the ACC uses Twitter </li></ul></ul><ul><li>Facebook </li></ul><ul><ul><li>What is it? </li></ul></ul><ul><ul><li>How ACC uses it </li></ul></ul><ul><ul><li>How I use it for my work account </li></ul></ul>
    3. 3. Twitter
    4. 4. What is Twitter? twitter.com <ul><li>Web-based SMS message system </li></ul><ul><ul><li>Think text messaging </li></ul></ul><ul><ul><li>140 characters </li></ul></ul><ul><li>Public / Private message setting </li></ul><ul><li>People ‘follow’ your tweets / messages </li></ul><ul><ul><li>And you can ‘follow’ their tweets / messages </li></ul></ul>
    5. 5. Setting Up Your Twitter Account <ul><li>Pick a user name </li></ul><ul><ul><li>Short & concise </li></ul></ul><ul><li>Fill out your biography </li></ul><ul><ul><li>Include your / your company’s name </li></ul></ul><ul><ul><li>Contact information </li></ul></ul><ul><li>Make sure you upload a photo </li></ul>
    6. 6. Twitter Page
    7. 7. Finding People on Twitter <ul><li>Poach other people’s followers, via lists or followers </li></ul><ul><ul><li>Best way </li></ul></ul><ul><ul><li>Read their tweets before you follow </li></ul></ul><ul><li>Search what people are tweeting (words & hashtags) & follow them </li></ul><ul><ul><li>http:// search.twitter.com </li></ul></ul>
    8. 8. Twitter – Followers twitter.com /cardiology
    9. 9. Twitter Applications <ul><li>Sending Your Tweets: </li></ul><ul><ul><li>Computer </li></ul></ul><ul><ul><ul><li>Tweetdeck: http:// tweetdeck.com /beta/ </li></ul></ul></ul><ul><ul><ul><li>Seesmic: http:// desktop.seesmic.com / </li></ul></ul></ul><ul><ul><ul><li>Hootsuite: http:// www.hootsuite.com </li></ul></ul></ul><ul><ul><li>Blackberry </li></ul></ul><ul><ul><ul><li>UberTwitter: http:// ubertwitter.com / </li></ul></ul></ul><ul><ul><li>iPhone </li></ul></ul><ul><ul><ul><li>Tweetie: http://www.atebits.com/tweetie-iphone / </li></ul></ul></ul>
    10. 10. Seesmic
    11. 11. Twitter Applications <ul><li>Feeding your RSS feeds to Your Twitter Account: </li></ul><ul><ul><li>Ping.fm – http://ping.fm </li></ul></ul><ul><ul><li>Tweetlater – http:// tweetlater.com </li></ul></ul><ul><ul><li>Hootsuite -- http://hootsuite.com </li></ul></ul>
    12. 12. Twitter Terminology: Hashtag <ul><li>Use a hashtag (#) before a word in a post allows you to tag that post for that word </li></ul><ul><li>This allows your word to be more readily searched </li></ul><ul><li>Can help bring you new followers and help you find more followers </li></ul>
    13. 13. Example -- #HCR http:// search.twitter.com
    14. 14. Reading Up on Twitter <ul><li>Social Media Websites </li></ul><ul><ul><ul><li>http://mashable.com/ </li></ul></ul></ul><ul><ul><ul><li>http:// www.smartbrief.com / </li></ul></ul></ul><ul><ul><ul><li>http:// www.twitip.com / </li></ul></ul></ul><ul><ul><ul><li>http:// www.readwriteweb.com / </li></ul></ul></ul><ul><ul><ul><li>http:// www.chrisbrogan.com / </li></ul></ul></ul><ul><ul><ul><li>http://social-media-university- global.org / </li></ul></ul></ul><ul><ul><ul><li>http:// beth.typepad.com / (for non-profits) </li></ul></ul></ul>
    15. 15. Reading Up on Twitter <ul><li>ePolitics Websites </li></ul><ul><ul><ul><li>http://techpresident.com/ </li></ul></ul></ul><ul><ul><ul><li>http:// personaldemocracy.com / </li></ul></ul></ul><ul><ul><ul><li>http:// tweetcongress.org </li></ul></ul></ul><ul><ul><ul><li>http:// twitterroom.thehill.com / </li></ul></ul></ul><ul><ul><ul><li>http:// www.epolitics.com / </li></ul></ul></ul><ul><ul><ul><li>http:// www.nextgov.com / </li></ul></ul></ul>
    16. 16. Best Practices & Advice <ul><li>Test out Twitter with your own account before doing one for work </li></ul><ul><ul><li>Make it private if you have to </li></ul></ul><ul><ul><li>Test it with friends & coworkers </li></ul></ul><ul><li>Get familiar with the Twitter applications </li></ul><ul><ul><li>Like iPhone apps, there are *many* of them, and they change often </li></ul></ul>
    17. 17. Best Practices & Advice <ul><li>Know that you WILL make mistakes </li></ul><ul><li>You will NOT have full control </li></ul><ul><li>Use your own voice </li></ul><ul><ul><li>Don’t turn your Twitter account in to an RSS feed </li></ul></ul><ul><ul><li>Be a HUMAN behind your account </li></ul></ul><ul><li>Give something of value to your audience </li></ul><ul><ul><li>Coupons, advice, articles, thanks </li></ul></ul>
    18. 18. Best Practices & Advice <ul><li>And know when you send a tweet, it’s out there forever…and it’s searchable! </li></ul><ul><ul><li>http:// search.twitter.com </li></ul></ul>
    19. 19. Best Practices & Advice <ul><li>Following & Followers </li></ul><ul><ul><li>Be judicious, but don’t be a snob either </li></ul></ul><ul><ul><li>Don’t get freaked out by who’s following you </li></ul></ul><ul><ul><li>If someone is wacky, block them </li></ul></ul><ul><ul><li>And did I mention there are reporters on Twitter…and they may follow you? </li></ul></ul><ul><ul><ul><li>http:// journalistsontwitter.wetpaint.com / </li></ul></ul></ul>
    20. 20. Best Practices & Advice <ul><li>Monitor, Monitor, Monitor! </li></ul><ul><ul><li>Don’t throw stuff out and then don’t react; monitor your account and who’s following you </li></ul></ul><ul><ul><li>Have an RSS feed on your #hashmarks & company’s name </li></ul></ul><ul><ul><ul><li>http:// search.twitter.com </li></ul></ul></ul><ul><ul><li>See what’s popular on Twitter </li></ul></ul><ul><ul><ul><li>Trending topics </li></ul></ul></ul>
    21. 21. American College of Cardiology’s Advocacy Department & Twitter
    22. 22. How We Started <ul><li>Created account in Oct. 2007 </li></ul><ul><li>Was excited about the grassroots potential, but didn’t know the technology </li></ul><ul><ul><li>Way to get to busy members </li></ul></ul><ul><ul><li>Connect with other healthcare leaders </li></ul></ul><ul><li>Started with my own account </li></ul><ul><ul><li>Took me 6 months – 1 year to feel comfortable </li></ul></ul>
    23. 23. How We Started <ul><li>Attended the Public Affairs Council Meeting in 2009 & learned more about social media </li></ul><ul><ul><li>Now had the gumption to talk to boss & big boss about it </li></ul></ul><ul><ul><li>They have a lot of trust me in me, but didn’t know a lot about the technology </li></ul></ul><ul><ul><li>Said to go ahead with Twitter </li></ul></ul>
    24. 24. How We Started <ul><li>Annual Meeting 2009 </li></ul><ul><ul><li>Sat down with Communications folks </li></ul></ul><ul><ul><li>Started Twittering in late February 2009 </li></ul></ul><ul><ul><ul><li>Literally two weeks before annual meeting we met </li></ul></ul></ul><ul><li>Social Media Strategy Policy @ the ACC </li></ul><ul><ul><li>Still a work in progress </li></ul></ul><ul><ul><li>Now have a some parameters but we work closely with Communications on this. </li></ul></ul>
    25. 25. How We Use Twitter <ul><li>Send news articles </li></ul><ul><ul><li>Show that we’re on top of the health system reform debate </li></ul></ul><ul><ul><ul><li>Members </li></ul></ul></ul><ul><ul><ul><li>Media </li></ul></ul></ul><ul><ul><ul><li>Other healthcare groups </li></ul></ul></ul><ul><li>RSS feed </li></ul><ul><ul><li>CEO’s blog (Lewin Report) </li></ul></ul>
    26. 26. How We Use Twitter <ul><li>Highlight member and advocacy achievements </li></ul><ul><li>Interact with members of Congress </li></ul><ul><ul><li>http:// tweetcongress.org </li></ul></ul><ul><li>Still teaching our members about Twitter </li></ul><ul><ul><li>Have included our link in alerts </li></ul></ul>
    27. 27. Facebook
    28. 28. What is Facebook? <ul><li>Think of an online yearbook, only you can update it instantly </li></ul><ul><ul><li>You can post web links, photos, videos </li></ul></ul><ul><ul><li>Friends can post notes to your site (if you have the proper permissions) </li></ul></ul><ul><ul><li>People can respond to your links </li></ul></ul><ul><li>Who’s on it? </li></ul><ul><ul><li>Public officials, your colleagues, your members / employees </li></ul></ul><ul><ul><ul><li>It aint for kids anymore! </li></ul></ul></ul>
    29. 29. Setting Up Your Work Facebook Account <ul><li>Fill out your biography </li></ul><ul><ul><li>Include your / your company’s name </li></ul></ul><ul><ul><li>Contact information </li></ul></ul><ul><li>Make sure you upload a photo </li></ul><ul><li>Search for people you know and poach them off of your friends </li></ul>
    30. 30. Work Facebook Page
    31. 31. Facebook – Are They Engaging?
    32. 32. Facebook Events
    33. 33. ACC Facebook Page
    34. 34. Best Practices & Advice <ul><li>Finding People </li></ul><ul><ul><li>Take the time to find those members of Congress on Facebook </li></ul></ul><ul><ul><ul><li>Find out about townhalls, look at their videos…get intel! </li></ul></ul></ul><ul><ul><li>Find out if you have members / employees on Facebook </li></ul></ul><ul><ul><ul><li>Run your email address book in Facebook. You’ll be surprised who’s on </li></ul></ul></ul>
    35. 35. Best Practices & Advice <ul><li>Monitor, Monitor, Monitor! </li></ul><ul><ul><li>Don’t throw stuff out and then don’t react; monitor your account and who’s following you </li></ul></ul><ul><ul><li>See what other people are posting and post it to your page </li></ul></ul>
    36. 36. Best Practices & Advice <ul><li>Make it interesting! </li></ul><ul><ul><li>Feed your Twitter account to Facebook </li></ul></ul><ul><ul><ul><li>Gets them interested in Twitter & hits them with stuff that they may not see via email </li></ul></ul></ul><ul><ul><li>Share events, links and semi-personal stuff about yourself </li></ul></ul><ul><ul><ul><li>Helps your members / employees connect with you & this helps your grassroots efforts! </li></ul></ul></ul>
    37. 37. Best Practices & Advice <ul><li>Make it interesting! </li></ul><ul><ul><li>Get yourself a Flip Video camera, record, and put it on your site </li></ul></ul><ul><ul><li>Tag people in photos </li></ul></ul><ul><ul><li>Post articles that may be some-what off topic to show that there is a real human, and not an RSS feed behind it. </li></ul></ul>
    38. 38. American College of Cardiology’s Advocacy Department & Facebook
    39. 39. How We Started <ul><li>Created account ACC page & work Facebook account earlier this year </li></ul><ul><li>Communications Department was a bit hesitant that I created my own page. </li></ul><ul><li>Communications now manages the ACC page; I manage my own account </li></ul>
    40. 40. Any questions?

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