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Grassroorts Forum Presentation

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Grassroots Organizing: From the Living Room to Your iPhone …

Grassroots Organizing: From the Living Room to Your iPhone

Presented at the Grassroots Forum on 11.13.09

Published in: News & Politics
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  • Short & concise as your name will use up the 140 characters in your message People look at the bios and pictures – want to know you’re not a spammer.
  • More on the hashtags later
  • Click through links.
  • Show Hoot Suite & Twitter acocunt
  • You can make up your own hashtag. Search for it on Hashtags.org & Twitter search.
  • Short & concise as your name will use up the 140 characters in your message People look at the bios and pictures – want to know you’re not a spammer.
  • Transcript

    • 1. Grassroots Organizing: From the Living Room to Your iPhone Molly Nichelson American College of Cardiology 2400 N Street, NW Washington, D.C. 20037 Email: [email_address] Phone: (202) 375-6470 Twitter: @Cardiology DM# 363587
    • 2. Items of Discussion
      • Twitter
        • What is it? (quick crash course)
        • Twitter applications
        • How the ACC uses Twitter
      • Facebook
        • What is it?
        • How ACC uses it
        • How I use it for my work account
    • 3. Twitter
    • 4. What is Twitter? twitter.com
      • Web-based SMS message system
        • Think text messaging
        • 140 characters
      • Public / Private message setting
      • People ‘follow’ your tweets / messages
        • And you can ‘follow’ their tweets / messages
    • 5. Setting Up Your Twitter Account
      • Pick a user name
        • Short & concise
      • Fill out your biography
        • Include your / your company’s name
        • Contact information
      • Make sure you upload a photo
    • 6. Twitter Page
    • 7. Finding People on Twitter
      • Poach other people’s followers, via lists or followers
        • Best way
        • Read their tweets before you follow
      • Search what people are tweeting (words & hashtags) & follow them
        • http:// search.twitter.com
    • 8. Twitter – Followers twitter.com /cardiology
    • 9. Twitter Applications
      • Sending Your Tweets:
        • Computer
          • Tweetdeck: http:// tweetdeck.com /beta/
          • Seesmic: http:// desktop.seesmic.com /
          • Hootsuite: http:// www.hootsuite.com
        • Blackberry
          • UberTwitter: http:// ubertwitter.com /
        • iPhone
          • Tweetie: http://www.atebits.com/tweetie-iphone /
    • 10. Seesmic
    • 11. Twitter Applications
      • Feeding your RSS feeds to Your Twitter Account:
        • Ping.fm – http://ping.fm
        • Tweetlater – http:// tweetlater.com
        • Hootsuite -- http://hootsuite.com
    • 12. Twitter Terminology: Hashtag
      • Use a hashtag (#) before a word in a post allows you to tag that post for that word
      • This allows your word to be more readily searched
      • Can help bring you new followers and help you find more followers
    • 13. Example -- #HCR http:// search.twitter.com
    • 14. Reading Up on Twitter
      • Social Media Websites
          • http://mashable.com/
          • http:// www.smartbrief.com /
          • http:// www.twitip.com /
          • http:// www.readwriteweb.com /
          • http:// www.chrisbrogan.com /
          • http://social-media-university- global.org /
          • http:// beth.typepad.com / (for non-profits)
    • 15. Reading Up on Twitter
      • ePolitics Websites
          • http://techpresident.com/
          • http:// personaldemocracy.com /
          • http:// tweetcongress.org
          • http:// twitterroom.thehill.com /
          • http:// www.epolitics.com /
          • http:// www.nextgov.com /
    • 16. Best Practices & Advice
      • Test out Twitter with your own account before doing one for work
        • Make it private if you have to
        • Test it with friends & coworkers
      • Get familiar with the Twitter applications
        • Like iPhone apps, there are *many* of them, and they change often
    • 17. Best Practices & Advice
      • Know that you WILL make mistakes
      • You will NOT have full control
      • Use your own voice
        • Don’t turn your Twitter account in to an RSS feed
        • Be a HUMAN behind your account
      • Give something of value to your audience
        • Coupons, advice, articles, thanks
    • 18. Best Practices & Advice
      • And know when you send a tweet, it’s out there forever…and it’s searchable!
        • http:// search.twitter.com
    • 19. Best Practices & Advice
      • Following & Followers
        • Be judicious, but don’t be a snob either
        • Don’t get freaked out by who’s following you
        • If someone is wacky, block them
        • And did I mention there are reporters on Twitter…and they may follow you?
          • http:// journalistsontwitter.wetpaint.com /
    • 20. Best Practices & Advice
      • Monitor, Monitor, Monitor!
        • Don’t throw stuff out and then don’t react; monitor your account and who’s following you
        • Have an RSS feed on your #hashmarks & company’s name
          • http:// search.twitter.com
        • See what’s popular on Twitter
          • Trending topics
    • 21. American College of Cardiology’s Advocacy Department & Twitter
    • 22. How We Started
      • Created account in Oct. 2007
      • Was excited about the grassroots potential, but didn’t know the technology
        • Way to get to busy members
        • Connect with other healthcare leaders
      • Started with my own account
        • Took me 6 months – 1 year to feel comfortable
    • 23. How We Started
      • Attended the Public Affairs Council Meeting in 2009 & learned more about social media
        • Now had the gumption to talk to boss & big boss about it
        • They have a lot of trust me in me, but didn’t know a lot about the technology
        • Said to go ahead with Twitter
    • 24. How We Started
      • Annual Meeting 2009
        • Sat down with Communications folks
        • Started Twittering in late February 2009
          • Literally two weeks before annual meeting we met
      • Social Media Strategy Policy @ the ACC
        • Still a work in progress
        • Now have a some parameters but we work closely with Communications on this.
    • 25. How We Use Twitter
      • Send news articles
        • Show that we’re on top of the health system reform debate
          • Members
          • Media
          • Other healthcare groups
      • RSS feed
        • CEO’s blog (Lewin Report)
    • 26. How We Use Twitter
      • Highlight member and advocacy achievements
      • Interact with members of Congress
        • http:// tweetcongress.org
      • Still teaching our members about Twitter
        • Have included our link in alerts
    • 27. Facebook
    • 28. What is Facebook?
      • Think of an online yearbook, only you can update it instantly
        • You can post web links, photos, videos
        • Friends can post notes to your site (if you have the proper permissions)
        • People can respond to your links
      • Who’s on it?
        • Public officials, your colleagues, your members / employees
          • It aint for kids anymore!
    • 29. Setting Up Your Work Facebook Account
      • Fill out your biography
        • Include your / your company’s name
        • Contact information
      • Make sure you upload a photo
      • Search for people you know and poach them off of your friends
    • 30. Work Facebook Page
    • 31. Facebook – Are They Engaging?
    • 32. Facebook Events
    • 33. ACC Facebook Page
    • 34. Best Practices & Advice
      • Finding People
        • Take the time to find those members of Congress on Facebook
          • Find out about townhalls, look at their videos…get intel!
        • Find out if you have members / employees on Facebook
          • Run your email address book in Facebook. You’ll be surprised who’s on
    • 35. Best Practices & Advice
      • Monitor, Monitor, Monitor!
        • Don’t throw stuff out and then don’t react; monitor your account and who’s following you
        • See what other people are posting and post it to your page
    • 36. Best Practices & Advice
      • Make it interesting!
        • Feed your Twitter account to Facebook
          • Gets them interested in Twitter & hits them with stuff that they may not see via email
        • Share events, links and semi-personal stuff about yourself
          • Helps your members / employees connect with you & this helps your grassroots efforts!
    • 37. Best Practices & Advice
      • Make it interesting!
        • Get yourself a Flip Video camera, record, and put it on your site
        • Tag people in photos
        • Post articles that may be some-what off topic to show that there is a real human, and not an RSS feed behind it.
    • 38. American College of Cardiology’s Advocacy Department & Facebook
    • 39. How We Started
      • Created account ACC page & work Facebook account earlier this year
      • Communications Department was a bit hesitant that I created my own page.
      • Communications now manages the ACC page; I manage my own account
    • 40. Any questions?

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