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Public Affairs Council: Balancing Your Personal and Professional Life Online
Public Affairs Council: Balancing Your Personal and Professional Life Online
Public Affairs Council: Balancing Your Personal and Professional Life Online
Public Affairs Council: Balancing Your Personal and Professional Life Online
Public Affairs Council: Balancing Your Personal and Professional Life Online
Public Affairs Council: Balancing Your Personal and Professional Life Online
Public Affairs Council: Balancing Your Personal and Professional Life Online
Public Affairs Council: Balancing Your Personal and Professional Life Online
Public Affairs Council: Balancing Your Personal and Professional Life Online
Public Affairs Council: Balancing Your Personal and Professional Life Online
Public Affairs Council: Balancing Your Personal and Professional Life Online
Public Affairs Council: Balancing Your Personal and Professional Life Online
Public Affairs Council: Balancing Your Personal and Professional Life Online
Public Affairs Council: Balancing Your Personal and Professional Life Online
Public Affairs Council: Balancing Your Personal and Professional Life Online
Public Affairs Council: Balancing Your Personal and Professional Life Online
Public Affairs Council: Balancing Your Personal and Professional Life Online
Public Affairs Council: Balancing Your Personal and Professional Life Online
Public Affairs Council: Balancing Your Personal and Professional Life Online
Public Affairs Council: Balancing Your Personal and Professional Life Online
Public Affairs Council: Balancing Your Personal and Professional Life Online
Public Affairs Council: Balancing Your Personal and Professional Life Online
Public Affairs Council: Balancing Your Personal and Professional Life Online
Public Affairs Council: Balancing Your Personal and Professional Life Online
Public Affairs Council: Balancing Your Personal and Professional Life Online
Public Affairs Council: Balancing Your Personal and Professional Life Online
Public Affairs Council: Balancing Your Personal and Professional Life Online
Public Affairs Council: Balancing Your Personal and Professional Life Online
Public Affairs Council: Balancing Your Personal and Professional Life Online
Public Affairs Council: Balancing Your Personal and Professional Life Online
Public Affairs Council: Balancing Your Personal and Professional Life Online
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Public Affairs Council: Balancing Your Personal and Professional Life Online

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Ever wonder how to balance your professional and personal voices online? By no means am I an expert, but here is what I presented to the Public Affairs Council National Grassroots Conference in …

Ever wonder how to balance your professional and personal voices online? By no means am I an expert, but here is what I presented to the Public Affairs Council National Grassroots Conference in January 2010.

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  • Short & concise as your name will use up the 140 characters in your message People look at the bios and pictures – want to know you’re not a spammer.
  • Short & concise as your name will use up the 140 characters in your message People look at the bios and pictures – want to know you’re not a spammer.
  • Short & concise as your name will use up the 140 characters in your message People look at the bios and pictures – want to know you’re not a spammer.
  • Transcript

    • 1. Facebook Me! Balancing Your Personal & Professional Voice Online Molly Nichelson American College of Cardiology 2400 N Street, NW Washington, D.C. 20037 Email: [email_address] Phone: (202) 375-6470 Twitter: @Cardiology
    • 2. Items of Discussion <ul><li>Getting Started </li></ul><ul><li>Different Approaches for the Different Social Networks </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><li>Questions </li></ul>
    • 3. Getting Started
    • 4. Questions to Ask Yourself <ul><li>What are the right sites for me to be on? </li></ul><ul><ul><li>And how do they differ? </li></ul></ul><ul><li>The audience – who I want to engage &amp; how? </li></ul><ul><li>What is my comfort level? </li></ul><ul><ul><li>Technology </li></ul></ul><ul><ul><li>Time Commitment </li></ul></ul><ul><ul><li>Sharing </li></ul></ul><ul><li>How can this help my career? Hinder? </li></ul>
    • 5. Sites: The Big Three <ul><li>Facebook </li></ul><ul><ul><li>Can be personal, professional or a blend of the two </li></ul></ul><ul><ul><li>I have two pages </li></ul></ul><ul><ul><ul><li>Professional </li></ul></ul></ul><ul><ul><ul><li>Personal </li></ul></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>Can be personal, professional or a blend of the two </li></ul></ul><ul><ul><li>I have two accounts </li></ul></ul><ul><ul><ul><li>@Cardiology </li></ul></ul></ul><ul><ul><ul><li>@MollyNichelson </li></ul></ul></ul><ul><li>LinkedIn </li></ul><ul><ul><li>Purely professional </li></ul></ul><ul><ul><li>Great way to engage your peers! </li></ul></ul>
    • 6. Facebook
    • 7. Your Mix of Folks on Facebook <ul><li>Think of Facebook as people you invite to an internet cocktail party </li></ul><ul><ul><li>Who do you want mingling with each other? </li></ul></ul><ul><ul><li>Be judicious in choosing who you friend </li></ul></ul><ul><ul><ul><li>The unfriending process can be brutal…really! </li></ul></ul></ul><ul><ul><li>And if there is someone you worry about, maybe you shouldn’t friend them </li></ul></ul><ul><ul><ul><li>And yes, this includes family </li></ul></ul></ul>
    • 8. Making the Most of Facebook <ul><li>What do you want to share? </li></ul><ul><ul><li>And what will be of interest to them? </li></ul></ul><ul><li>How do you want people to perceive you? </li></ul><ul><ul><li>Think before you post! </li></ul></ul><ul><li>What are your rules? </li></ul><ul><ul><li>No cursing, nothing tawdry, nothing overly political </li></ul></ul><ul><ul><li>What would your Grandma think if she saw you posting it? </li></ul></ul>
    • 9. My Rules of Thumb for Facebook <ul><li>Work is Work </li></ul><ul><ul><li>I like keeping my work world somewhat separate from my personal world </li></ul></ul><ul><ul><ul><li>Protective of family and me time </li></ul></ul></ul><ul><li>Keep it clean </li></ul><ul><ul><li>Always think of your audience &amp; what might be questionable to them </li></ul></ul><ul><li>Post about you </li></ul><ul><ul><li>Love posting videos, pictures, links…keep it light </li></ul></ul><ul><ul><li>This isn’t a blog, so lay off the heavy political discourse and debate </li></ul></ul>
    • 10. Why Two Facebook Accounts? <ul><li>Audience </li></ul><ul><ul><li>Wanted a clear division between work Facebook applications and personal </li></ul></ul><ul><li>Information presented </li></ul><ul><ul><li>Work: Twitter feed, updates on MOCs, legislation </li></ul></ul><ul><ul><li>Personal: Videos, pictures, things I find funny, grassroots stuff </li></ul></ul><ul><ul><ul><li>My audiences differ so I segment them </li></ul></ul></ul>
    • 11. Why Two Facebook Accounts? <ul><li>My comfort level </li></ul><ul><ul><li>Less worries about my family posting crazy stuff anywhere near work folks and my docs </li></ul></ul><ul><ul><li>Less worries about messing up and posting info I don’t want to share with a particular group </li></ul></ul>
    • 12. Work Facebook Page
    • 13. Work Facebook: Engaging my docs
    • 14. Facebook Parting Thoughts <ul><li>Know that you will make mistakes </li></ul><ul><ul><li>And know that your friends and family will too </li></ul></ul><ul><li>Be you </li></ul><ul><ul><li>This means it might be you at 60-70 percent, but it’s you </li></ul></ul>
    • 15. Facebook Parting Thoughts <ul><li>Have a plan on who you want to friend </li></ul><ul><ul><li>And if you need to unfriend someone, what would be the fallout </li></ul></ul><ul><li>Facebook can strengthen personal and professional bonds </li></ul><ul><ul><li>Gives colleagues &amp; members a peak in to who you are </li></ul></ul>
    • 16. Twitter
    • 17. Twitter <ul><li>Anyone can see your posts </li></ul><ul><ul><li>If it’s open account </li></ul></ul><ul><li>Your posts are searchable </li></ul><ul><li>It’s a great way of meeting new people &amp; sites </li></ul><ul><li>Talk to influencers </li></ul><ul><li>Brand yourself to a broader audience </li></ul><ul><li>Showcase an expertise </li></ul><ul><li>Share as little or as much as yourself </li></ul><ul><ul><li>And believe me, there is a TMI line </li></ul></ul>
    • 18. Work Twitter Account <ul><li>Company Twitter Page: @Cardiology </li></ul><ul><ul><li>Updates on news stories </li></ul></ul><ul><ul><li>RSS Feed of CEO’s Blog </li></ul></ul><ul><ul><li>ACC Advocacy issues </li></ul></ul><ul><ul><li>Engaging MOCs </li></ul></ul><ul><ul><li>Feeds to my work Facebook page for ACC members, staff and MOCs </li></ul></ul><ul><li>I run it, but it’s the voice of the ACC Advocacy Department </li></ul><ul><ul><li>Engage people personally via DM </li></ul></ul>
    • 19. &nbsp;
    • 20. Personal Twitter Account <ul><li>Personal Twitter Page: @MollyNichelson </li></ul><ul><ul><li>Updates on news stories of interest </li></ul></ul><ul><ul><ul><li>Feeds from Google Reader to Friendfeed, pings to Twitter </li></ul></ul></ul><ul><ul><li>Things I find humorous </li></ul></ul><ul><ul><li>Engaging people I follow </li></ul></ul><ul><ul><li>Shows personal Molly, not work Molly </li></ul></ul><ul><ul><ul><li>No talk of healthcare, period </li></ul></ul></ul><ul><ul><ul><li>Same rules as Facebook, no cursing, tawdry stuff </li></ul></ul></ul><ul><ul><ul><li>But personal Molly is VERY cognizant of work Molly </li></ul></ul></ul>
    • 21. Personal Twitter Account <ul><li>Gray areas </li></ul><ul><ul><li>Profile states my interests, which include my political leanings </li></ul></ul><ul><ul><ul><li>Could upset some potential employers </li></ul></ul></ul><ul><ul><ul><li>Current employer is aware of my account </li></ul></ul></ul><ul><ul><ul><li>Finding that balance between being candid and saying something which might harm you later in your career is tough! </li></ul></ul></ul><ul><ul><ul><li>My self editor has gotten sharper as time has gone on but I have made mistakes </li></ul></ul></ul>
    • 22. &nbsp;
    • 23. Best Practices &amp; Advice <ul><li>Test out Twitter with your own account before doing one for work </li></ul><ul><ul><li>Make it private if you have to </li></ul></ul><ul><ul><li>Test it with friends &amp; coworkers </li></ul></ul><ul><li>Get familiar with the Twitter applications </li></ul><ul><ul><li>Like iPhone apps, there are *many* of them, and they change often </li></ul></ul>
    • 24. Best Practices &amp; Advice <ul><li>Know that you WILL make mistakes </li></ul><ul><li>You will NOT have full control </li></ul><ul><li>Use your own voice </li></ul><ul><ul><li>Don’t turn your Twitter account in to an RSS feed </li></ul></ul><ul><ul><li>Be a HUMAN behind your account </li></ul></ul><ul><li>Give something of value to your audience </li></ul><ul><ul><li>Coupons, advice, articles, thanks </li></ul></ul>
    • 25. Best Practices &amp; Advice <ul><li>Following &amp; Followers </li></ul><ul><ul><li>Be judicious, but don’t be a snob either </li></ul></ul><ul><ul><li>Don’t get freaked out by who’s following you </li></ul></ul><ul><ul><li>If someone is wacky, block them </li></ul></ul><ul><ul><li>And did I mention there are reporters on Twitter…and they may follow you? </li></ul></ul><ul><ul><ul><li>http://journalistsontwitter.wetpaint.com/ </li></ul></ul></ul>
    • 26. Best Practices &amp; Advice <ul><li>And know when you send a tweet, it’s searchable! </li></ul>
    • 27. Twitter Take-Aways <ul><li>Know that you will make mistakes </li></ul><ul><li>Be you </li></ul><ul><ul><li>This means it might be you at 60-70 percent, but it’s you </li></ul></ul>
    • 28. Twitter Take-Aways <ul><li>Twitter is awesome at meeting new people </li></ul><ul><ul><li>Really can expand your horizons and link with cool people </li></ul></ul><ul><li>Cut yourself some slack &amp; don’t be too afraid </li></ul><ul><ul><li>Yes, we’re human, but have that editor / Grandma looking over your shoulder at all times </li></ul></ul>
    • 29. LinkedIn
    • 30. LinkedIn <ul><li>Show your professional side </li></ul><ul><li>Engage your peers in groups </li></ul><ul><ul><li>Really can expand your horizons and link with cool people </li></ul></ul><ul><li>Meet new people &amp; broaden your horizons </li></ul><ul><li>Link your professional Twitter feed to your LinkedIn account </li></ul><ul><ul><li>PAC has a great group to share articles and thoughts on grassroots issues </li></ul></ul><ul><li>Link your PowerPoint presentations via SlideShare </li></ul><ul><ul><li>Toot your horn! </li></ul></ul>
    • 31. Parting Thoughts <ul><li>We as advocates have to walk a fine line </li></ul><ul><ul><li>Grassroots profession seen with a jaundiced eye by some </li></ul></ul><ul><li>Personal and professional benefits of engaging in social networking can be huge </li></ul><ul><li>I’m a big proponent, and greatly enjoy the folks I interact with online </li></ul><ul><li>Overcoming fear and realizing you’re human as is everyone else can be difficult </li></ul>

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