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American League of Lobbyists Presentation on Social Media

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Here is a presentation I made to the American League of Lobbyists on May 10, 2010 on using social media for grassroots. Feel free to contact me with any questions!

Here is a presentation I made to the American League of Lobbyists on May 10, 2010 on using social media for grassroots. Feel free to contact me with any questions!


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Transcript

  • 1. Reaching Your Advocates Through Social Media
    Molly NichelsonAmerican College of Cardiology2400 N Street, NWWashington, D.C. 20037Email:mnichels@acc.orgPhone: (202) 375-6470
  • 2. Audience Questions
    And you thought you were going to be talked at the entire time!
  • 3. By show of hands…
    How many of your organizations / companies use at least use one social networking platform?
  • 4. By show of hands…
    How many of you use at least use one social networking platform?
  • 5. By show of hands…
    How many of your companies / organizations have:
    1.) Facebook fan page(s)
    2.) Twitter account(s)
    3.) LinkedIn account
    4.) YouTube account
    5.) SlideShare account
  • 6. By show of hands…
    How many of you have:
    1.) Facebook fan page(s)
    2.) Twitter account(s)
    3.) LinkedIn account
    4.) YouTube account
    5.) SlideShare account
  • 7. What would you like us to talk about?
    Don’t be shy! Interactivity is key!
  • 8. Now on to our regularly scheduled broadcast…
    And thanks for engaging!
  • 9. The King of Social Media says,
    “Stop, look and listen, baby, that’s my philosophy….”And if you can name that song, you get a peanut butter and banana sandwich!
  • 10. STOP: Questions to Ask
    The audience – who I want to engage & how?
    What are my goals?
    What are the right sites to be on?
    And how do they differ?
    What is my comfort level?
    Technology
    Time Commitment
    Sharing & interacting
  • 11. STOP: Questions to Ask
    What are the legal implications?
    Are you grassroots professionals contacting members of Congress directly?
    How can this help my career? Hinder?
    How will you be viewed by peers?
    How will this intel you share on social networking sites be used by opposing groups?
  • 12. LOOK: Questions to Ask
    What are other groups doing?
    Look up like-minded groups and not so like-minded groups
    How are they leveraging the new medium?
    Look at your resources
    Who will manage it?
    Who will be committed to the daily care and feeding your social media sites?
  • 13. LISTEN: Questions to Ask
    Listen to the pros and cons from peers and colleagues
    Learn from other group’s mistakes
    Know there are valid concerns – and know how to defend your use of social media
    Listen…with an open mind about the new technologies
    These technologies are not for young people anymore
    I mean, the King does this from his grave…http://twitter.com/ElvisPresley
  • 14. What are the top social networking sites ?
  • 15. Social Networking Sites
    Facebook
    Can be personal, professional or a blend of the two
    I have two pages
    Professional
    Personal
    Twitter
    Can be personal, professional or a blend of the two
    I manage accounts
    @Cardiology
    @MollyNichelson
    15
  • 16. Social Networking Sites
    SlideShare
    Share your PowerPoint presentations
    Be seen as an expert
    Search other people’s presentations
    Foursquare (or other geolocating sites)
    Check in to places and earn badges
    Connect with your friends and see where they are
    Can be good for grassroots advocates for lobby days
    LinkedIn
    Purely professional
    Great way to engage your peers!
    16
  • 17. Twitter
  • 18. @Cardiology’s Twitter Page
  • 19. Twitter – Followers
    19
  • 20. Twitter Applications
    20
    Sending Your Tweets:
    Computer
    Tweetdeck: http://tweetdeck.com/beta/
    Seesmic: http://desktop.seesmic.com/
    Hootsuite: http://www.hootsuite.com
    Blackberry
    UberTwitter: http://ubertwitter.com/
    iPhone
    Tweetie: http://www.atebits.com/tweetie-iphone/
  • 21. Twitter Applications
    21
    Feeding your RSS feeds to Your Twitter Account:
    Ping.fm – http://ping.fm
    Tweetlater – http://tweetlater.com
    Hootsuite -- http://hootsuite.com
  • 22. Twitter Terminology: Hashtag
    22
    Use a hashtag (#) before a word in a post allows you to tag that post for that word
    This allows your word to be more readily searched
    Can help bring you new followers and help you find more followers & monitor conversations
  • 23. Example -- #HCRhttp://search.twitter.com
    23
  • 24. RSS Feed Twitter Accounts
    24
    There is NO way you can keep up with all the tweets
    Put individual feeds of members of Congress / thought leaders in to Google Reader
    Use Tweet Congress and dump their feed in to your Google Reader http://tweetcongress.org/
  • 25. Grassroots and Twitter
    Annual Meetings / Hearings
    Live Tweet programs
    Use the Twitter ‘handle’ of the person talking
    Use hashtags
    25
  • 26. Grassroots and Twitter
    Retweet Members of Congress
    Shows the members you’re watching
    Gives credibility to your organization
    Passes on the member’s message
    Make sure to keep the Tweets relatively even along party lines
    26
  • 27. Grassroots and Twitter
    Grassroots Campaigns
    Create a hashtag (and see if it’s being used!)
    Advertise it Action Alerts, publications
    Retweet those who use it & thank them!
    Send tweets to members of Congress with campaign…and have your advocates do the same
    27
  • 28. Best Practices & Advice
    28
    Know that you WILL make mistakes
    You will NOT have full control
    Use your own voice
    Don’t turn your Twitter account in to an RSS feed
    Be a HUMAN behind your account
    Give something of value to your audience
    Coupons, advice, articles, thanks
  • 29. Best Practices & Advice
    Realize that Twitter is like a radio station in which there is a ‘drive time’
    Retweeting is totally fine to catch the different time zones
    Follow members of Congress via TweetCongress: http://tweetcongress.org/
  • 30. Best Practices & Advice
    30
    And know when you send a tweet, it’s out there…and it’s searchable!
    http://search.twitter.com
  • 31. Best Practices & Advice
    31
    Following & Followers
    Be judicious, but don’t be a snob either
    Don’t get freaked out by who’s following you
    If someone is wacky, block them
    And did I mention there are reporters on Twitter…and they may follow you?
    http://journalistsontwitter.wetpaint.com/
  • 32. Best Practices & Advice
    32
    Monitor, Monitor, Monitor!
    Don’t throw stuff out and then don’t react; monitor your account and who’s following you
    Have an RSS feed on your #hashmarks & company’s name
    http://search.twitter.com
    See what’s popular on Twitter
    Trending topics
  • 33. American College of Cardiology’s Advocacy Department & Twitter
  • 34. Work Twitter Account
    Company Twitter Page: @Cardiology
    Updates on news stories
    RSS Feed of CEO’s Blog
    ACC Advocacy issues
    Engaging MOCs
    Feeds to my work Facebook page for ACC members, staff and MOCs
    I run it, but it’s the voice of the ACC Advocacy Department
    Engage people personally via DM
  • 35. How We Use Twitter
    Send news articles
    Show that we’re on top of the healthcare issues
    Members
    Media
    Other healthcare groups
    RSS feed
    CEO’s blog (Lewin Report)
    35
  • 36. How We Use Twitter
    Highlight member and advocacy achievements & grassroots pushes
    Interact with members of Congress
    http://tweetcongress.org
    Gray area as there may be legal implications
    I have ceased in doing this as I am not registered – I urge caution!
    Still teaching our members about Twitter
    Have included our link in alerts
    36
  • 37. Facebook
  • 38. Making the Most of Facebook
    38
    Who is your audience?
    Members of Congress, businesses, peers, journalists
    What do you want to share?
    And what will be of interest to them?
    How do you want to engage this group?
    Action alerts
    Attend events
    Spread the message
  • 39. Finding Facebook Friends
    39
    Finding People
    Take the time to find those members of Congress on Facebook
    Find out about townhalls, look at their videos…get intel!
    Find out if you have members / employees on Facebook
    Run your email address book in Facebook. You’ll be surprised who’s on
  • 40. Facebook Advocacy
    Health Reform – Campaign for Patient Access Advocacy Week
    Created an event on Facebook and invited ACC members, staff, chapter executives AND members of Congress
    Obviously members of Congress wouldn’t attend, but made them aware of the week
    Created a secondary hit to our members about the week
  • 41. Work Facebook Account
  • 42. Facebook Events
  • 43. ACC Facebook Page
  • 44. Facebook – Are They Engaging?
  • 45. Best Practices & Advice
    45
    Monitor, Monitor, Monitor!
    Don’t throw stuff out and then don’t react; monitor your account and who’s following you
    See what other people are posting and post it to your page
  • 46. Best Practices & Advice
    Make it interesting!
    Feed your Twitter account to Facebook
    Gets them interested in Twitter & hits them with stuff that they may not see via email
    Share events, links and semi-personal stuff about yourself
    Helps your members / employees connect with you & this helps your grassroots efforts!
  • 47. Facebook Parting Thoughts
    Engage with others & make it interesting
    Know that you will make mistakes
  • 48. LinkedIn
  • 49. LinkedIn
    Show your professional side
    Engage your peers in groups
    Really can expand your horizons and link with cool people
    Meet new people & broaden your horizons
    Link your professional Twitter feed to your LinkedIn account
    Link your PowerPoint presentations via SlideShare
    Toot your horn!
  • 50. Parting Thoughts
    As advocates have to walk a fine line
    Personal and professional benefits of engaging in social networking can be huge
    I’m a big proponent, and greatly enjoy the folks I interact with online
    Overcoming fear and realizing you’re human as is everyone else can be difficult
    Think about the tools and how you can use them
  • 51. Your Homework
    Time to read up on social media!
  • 52. Reading Up on Social Media
    Social Media Websites
    http://mashable.com/
    http://www.smartbrief.com/
    http://www.twitip.com/
    http://www.readwriteweb.com/
    http://www.chrisbrogan.com/
    http://social-media-university-global.org/
    http://beth.typepad.com/ (for non-profits)
    http://www.socialfish.org/ (for non-profits)
    52
  • 53. Reading Up on Social Media
    ePolitics Websites
    http://techpresident.com/
    http://personaldemocracy.com/
    http://tweetcongress.org
    http://twitterroom.thehill.com/
    http://www.epolitics.com/
    http://www.nextgov.com/
    53
  • 54. Stay in Touch!
    Molly NichelsonAmerican College of Cardiology2400 N Street, NWWashington, D.C. 20037Email:mnichels@acc.orgPhone: (202) 375-6470
    Work Twitter:@CardiologyPersonal Twitter:@MollyNichelson
    SlideShare:mollynichelsonLinkedIn:mollynichelson