Blogging 101
by Molly Buckley

What is a
“blog”?
WEBLOG: A blog is a
modern way of
journaling, article
writing, content
producing, sharing, and
connecting.

Types of
Blogs
•Art (ARTLOG)
•Photography (PHOTOBLOG)
•Sketches (SketchBlog)
•Videos (VLOG)
•Music (MP3BLOG)
•Audio (PODCASTING)
•Short Messages (Micro-
Blogging)

Anyone can blog.
Blogging is all about...
• ALWAYS Share what
you know.
• SHOW them you’re
the expert, don’t
TELL them.
• Getting people “in
the know.”

Why Blog for
REAL ESTATE?
• Connect with current residents/clients
• Connect with potential residents/clients
• Reach out to a new audience
• Be found
• Be “hot right now” with current events/issues
• Be relevant with your content
• Again, share what you know

How to:
SET-UP Your BLOG
(I like Wordpress, F.Y.I).
•Wordpress.com vs. Wordpress.org
•Wordpress.com = free, templates, easy to use
•Wordpress.org = not free, uses a hosting
service, more html/css involved, can be easy to use
if you know how to navigate around
•http://www.wordpress.com
•http://www.wordpress.org

This is what the
wordpress.com
homepage looks
like!

Here’s where
you sign-up
for your
blog!

You’re all signed up!
Now what?
CONFIRM.

THE DASHBOARD

Customize Your Blog!

Use Widgets to add Content + Flare

Title
Media Full-screen

What should I blog
about?

Idea
Generators
•Lists of 10
•Category Examples:
•Community Events
•Real Estate News
•Resident Testimonials
•Google Wonder Wheel
•Twitter Search
•“HOT TOPICS”

How often
Should I
blog?
Frequency = More
Readers
Frequency = Relevancy
Frequency = Credibility
Minimum = Once per week

How long do
my posts
need to be?
Frequency = Length
•The more you blog, the
more you can get away
with shorter posts
•The less often you
blog, the more content
you need to produce

Resources
for
Promoting
Your Blog
•Post Promoters
•Reddit.Com
•Digg.Com
•Del.ici.ous (delicious.com)
•Blogsurfer.us
•Twitter/Facebook Status
•E-Mail Signature Lines

More Blog
Promotion
Resources
•OVERALL Blog Promoters
•Open Zine (user
submitted)
•EZine (User submitted)
•Comment on Other
Relevant Blogs
•Guest Posting
•Newsletters
•RSS Feeds (google
Reader, etc.)

Blogging
Advantages
•Builds Credibility
•Connects with community
•Builds and audience
•FREE Advertising
•Share & Produce Content

Blogging
Drawbacks
•It Takes DISCIPLINE
•Best way to remedy this?
Schedule writing
“meetings” with yourself.
•Can be time-consuming

GREAT Resources/Hints/
Tips/Tricks
• Bloggers who blog about blogging
• Problogger (Problogger.com)
• Copyblogger (Copyblogger.com)
• PunkRockHR.com
• Appraisalscoop.com
• CHPN.net
• Bankling.com