Generation Rx: An Extension  Partnership to Raise Awareness  about Prescription Drug Abuse                   Molly Brown, ...
At the completion of thisprogram, participants will be able to…1. Describe the scope of the prescription drug abuse   prob...
Stats & Trends:                               Prescription for Danger     • Accidental overdoses and deaths associated wit...
Stats & Trends:                              Prescription for Danger(Ohio Department of Health, Office of Vital Statistics...
Why prescription drugs?
Generation Rx“Pharmaceutical Populism”“                      “…a growing culture of                       self-diagnosis a...
Stats & Trends:                         Prescription for Danger                           Past Month Use of Specific Illic...
Stats & Trends:              Prescription for Danger(MTF, 2010)
Stats & Trends:             Prescription for Danger• 1 in 4 teensreport misusing medications at least once in  their lives...
Stats & Trends:                Prescription for Danger   • 40% of teens consider the abuse of     prescription drugs to be...
Ogres are Like Onions:             They Have Layers• Law Enforcement• Regulatory Changes• Drug Disposal• Drug Addiction Tr...
A mutually beneficial partnership•   Ohio State’s College of Pharmacy faculty•   Ohio State’s Family & Consumer Science Ex...
Partnership Structure: Recruit•   Grants provided release time    –   Cardinal Health Foundation    –   OSU Community Acce...
Partnership Structure: TrainingRecruit      Train (1 day)      Deliver Prevention Programs (1 yr)  College of Pharmacy  ...
Generation Rx Education Resource Toolbox                    • Resources organized by                      target audience ...
Education Resource Toolbox: Background
Education Resource Toolbox: General Public
Education Resource Toolbox: Parents
Education Resource Toolbox: Students
Education Resource Toolbox: Students
Education Resource Toolbox: Partners
Example of a 30-45 min. program•   Audience: Parents1. 15 minutes—”Generation Rx: Preventing the Misuse   and Abuse of Pre...
Partnership Structure:              Deliver Prevention ProgramsRecruit      Train (1 day)      Deliver Prevention Progra...
Was the partnership successful?• Reached 1,800 Ohioans across 35 counties                                                 ...
Why should I try to replicate           this partnership?• OSU’s College of Pharmacy perspective:1. Widely disseminates ou...
Why should I try to replicate           this partnership?• OSU’s Extension Educator perspective:1. High Impact2. Ready-to-...
How could you replicate          this partnership?1. How could you adapt the structure of this   program to best meet the ...
Questions or Comments?               Molly Brown               brown.4354@osu.edu               Liz Smith               sm...
Generation Rx: An Extension Partnership to Raise Awareness about Prescription Drug Abuse
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Generation Rx: An Extension Partnership to Raise Awareness about Prescription Drug Abuse

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  • Molly
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  • MollyMany behaviors behind this problem are propogated by these misconceptions and/or unawareness about the safety of prescription drugs….requires dissemination of accurate, un-biased, and research based information to our communities
  • Mollywhat are we going to do about it…introduce partnership
  • MollyState goal: widely disseminates accurate, high quality, non-biased information in a community specific approach through expertise and connections of extension educators.
  • Molly: grant supportLiz: One educator from each EERA was chosen to become involved in this project. I was in a state-wide FCS meeting and heard about this project. I was very interested and e-mailed my EERA leader and volunteered for the project. Each Educator involved was compensated for their time with $2700.00 release time.
  • Molly: created a CD containing educational resources to distribute today, will walk through resources you have availableLiz: The one day training included a powerpoint presentation, a family feud type game and brainstorming sessions. As a group of educators, we discussed audiences and places to start presenting these programs. Looked at many youtube and other visual aids to compliment/enhance the materials.
  • Molly: resources created through the partnership between OSU and Cardinal Health can be customized or branded with your logo, Liz will give examples of how she did this as we introduce the resources
  • Molly:Insert website for state-specific data in outlineLiz: how did you use the background information?
  • Molly:Activities and Reproducibles available. Separate outline for reproducibles, including source and how to use.Liz:(if appropriate), how did you use resources for the general public?
  • Molly: Activities,Reproducibles, and Videos available. Separate outline for reproducibles, including source and how to use.Liz:(if appropriate), how did you use resources for the parents?
  • Molly: Activities include presentations, classroom activities, games, skits, videos (theatrical performances…update link to our website for InterACT). Separate outline for reproducibles, such as bulletin board panels, including source and how to use.Liz:(if appropriate), how did you use resources for students?
  • Molly: Activities include presentations, classroom activities, games, skits, videos (theatrical performances…update link to our website for InterACT). Separate outline for reproducibles, such as bulletin board panels, including source and how to use.Liz:(if appropriate), how did you use resources for students?
  • Molly: introduce materialsLiz:(if appropriate), how did you use resources for partners?
  • Liz: The materials were ready to go. Handouts for different audiences just needed copied. We branded powerpoints and shared those and other resources on a basecamp. As resources or ideas of places to present and materials to add or use were developed or located we shared them on a basecamp site for anyone to use. We shared these materials with the entire EERA and gave them CDs of the materials, after they were trained, by those of us involved with the project– expanding the outreach effort. Once a program was presented the evaluations were collected and mailed or delivered to the College of Pharmacy. Turnaround time on the evaluations was rapid thus allowing modification in program presentation if needed to improve impact of topics not fully understood or emphasized enough.
  • Liz: Due to the collaborate work with partner agencies in our communities finding places to deliver the program was very easy. I had relationships with the Health Department, Home Health, hospitals, schools, churches, homemaker groups, other county extension educators etc... By calling and explaining the Pharmacy connection and the program-- once one program was delivered-- word of mouth and suggestions for other agencies who needed to hear the message were generated and word spread. I no longer needed to call agencies– they were requesting the program. Surveys were included in all programs presented and mailed or delivered to the College of Pharmacy. The results were analyzed and rapidly returned to the Educators who presented the programs.Molly: how we supported educators
  • MollyOthers include family members, teenagers, and community members
  • MollyResources provide accurate, un-biased, and research-based information about a serious and growing public health problem
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  • Generation Rx: An Extension Partnership to Raise Awareness about Prescription Drug Abuse

    1. 1. Generation Rx: An Extension Partnership to Raise Awareness about Prescription Drug Abuse Molly Brown, Ph.D. College of Pharmacy, Ohio State University Liz Smith, M.S., R.D., L.D.FCS Extension Educator, Ohio State University Extension
    2. 2. At the completion of thisprogram, participants will be able to…1. Describe the scope of the prescription drug abuse problem.2. Identify the successful components of a local evidence- based program that raised awareness about prescription drug abuse.3. Adapt and utilize prescription drug abuse educational resources for prevention programming.4. Determine how to adapt the structure of our program to successfully raise awareness about prescription drug abuse in your community.
    3. 3. Stats & Trends: Prescription for Danger • Accidental overdoses and deaths associated with prescription drug abuse are on the rise Rate of unintentional drug overdose Unintentional drug overdose deaths by death in the United States, major type of drug, United States, 1970-2007 1999-2007(National Vital Statistics System)
    4. 4. Stats & Trends: Prescription for Danger(Ohio Department of Health, Office of Vital Statistics; Ohio Department of Public Safety)
    5. 5. Why prescription drugs?
    6. 6. Generation Rx“Pharmaceutical Populism”“ “…a growing culture of self-diagnosis and self-prescription”
    7. 7. Stats & Trends: Prescription for Danger Past Month Use of Specific Illicit Drugs among Persons Aged 12 or Older: 2009(National Survey on Drug Use & Health, SAMHSA)
    8. 8. Stats & Trends: Prescription for Danger(MTF, 2010)
    9. 9. Stats & Trends: Prescription for Danger• 1 in 4 teensreport misusing medications at least once in their lives.(PATS, 2010)• 1 in 3 teensreports knowing someone who abuses Rx drugs.(ONDCP, 2008)• Every day,nearly2,500 youth(aged 12-17) abuse a prescription pain reliever for the very first time.(NSDUH, 2008)
    10. 10. Stats & Trends: Prescription for Danger • 40% of teens consider the abuse of prescription drugs to be much safer than street drugs • 29% believe prescription pain relievers are not addictive. • Most do not know that possessing a Rx drug without a prescription is a felony offense (punishable by jail time)(PATS, 2006)
    11. 11. Ogres are Like Onions: They Have Layers• Law Enforcement• Regulatory Changes• Drug Disposal• Drug Addiction Treatment Services• Counseling and Recovery Services• Prescribing and Dispensing Guidelines• Educational Prevention Initiatives
    12. 12. A mutually beneficial partnership• Ohio State’s College of Pharmacy faculty• Ohio State’s Family & Consumer Science Extension Educators• Partnership Structure: 1. Recruit 2. Train 3. Deliver Prevention Programs
    13. 13. Partnership Structure: Recruit• Grants provided release time – Cardinal Health Foundation – OSU Community Access to Research & Educational Services• 1 educator/EERA
    14. 14. Partnership Structure: TrainingRecruit  Train (1 day)  Deliver Prevention Programs (1 yr) College of Pharmacy Extension Educators• Provided educational • Adapted educational resources resources • Brainstormed potential• Discussed and community partners demonstrated how to use resources • Created a 30-45 min prevention program
    15. 15. Generation Rx Education Resource Toolbox • Resources organized by target audience • Customize or Brand with your logo
    16. 16. Education Resource Toolbox: Background
    17. 17. Education Resource Toolbox: General Public
    18. 18. Education Resource Toolbox: Parents
    19. 19. Education Resource Toolbox: Students
    20. 20. Education Resource Toolbox: Students
    21. 21. Education Resource Toolbox: Partners
    22. 22. Example of a 30-45 min. program• Audience: Parents1. 15 minutes—”Generation Rx: Preventing the Misuse and Abuse of Prescription Medications” presentation2. 10 minutes—”Generation Rx” Family Feud3. 5 minutes—Memorial Video4. 5 minutes—Question/Answer session5. 5 minutes—Surveys, disseminate handouts
    23. 23. Partnership Structure: Deliver Prevention ProgramsRecruit  Train (1 day)  Deliver Prevention Programs (1 yr) Extension Educators College of Pharmacy• Delivered programs • Supported Educators – Community groups – Videoconferencing – High Schools – Conference calls – Train the Trainer – Individual Q&A• Uploaded branded resources to • Analyzed survey data a common website• Collected data via surveys
    24. 24. Was the partnership successful?• Reached 1,800 Ohioans across 35 counties Adults Teens (n=507) (n=356)I was satisfied with today’s program on 1.3 2.0prescription drug abuse.1I will discuss prescription drug misuse and 1.5 2.7abuse with others. 2I will share today’s educational materials 1.5 2.5with others. 2I will engage in safe medication practices in 1.4 1.9my home. 21Likert Scale Rating: 1=strongly agree; 5=strongly disagree2Likert Scale Rating: 1=very likely, 5=very unlikely
    25. 25. Why should I try to replicate this partnership?• OSU’s College of Pharmacy perspective:1. Widely disseminates our education prevention resources2. Provides community-specific prevention strategies through the expertise and connections of Extension Educators
    26. 26. Why should I try to replicate this partnership?• OSU’s Extension Educator perspective:1. High Impact2. Ready-to-go materials – Priority in states with fewer educators3. College of Pharmacy is well respected and creates credible information – Partnership allowed for rapid analysis of data collected
    27. 27. How could you replicate this partnership?1. How could you adapt the structure of this program to best meet the needs of your community?2. Who could you partner with in your community?
    28. 28. Questions or Comments? Molly Brown brown.4354@osu.edu Liz Smith smith.3993@cfaes.osu.edu www.go.osu.edu/generationrx
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