The Internet Marketing Basics You Have to Know

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The Internet Marketing Basics You Have to Know

  1. 1. The Internet Marketing Basics You HAVE to KnowObjective: To learn the basics of Internet Marketing in an effort to better market your product or service online. http://slidesha.re/internet-basics
  2. 2. Overviewo What’s an Internet Browsero What’s is a Search Engineo What’s Keyword Researcho What does it take to build a legitimate websiteo What’s a CMS (Content Management System)o What’s Website Hostingo What’s a Domain Name or URLoWhat’s a Hyper or Anchor Linko What’s a Merchant Accounto What’s an Affiliate Linko Now What
  3. 3. What’s an Internet Browser?
  4. 4. What’s an Internet Browser? OperaInternet Explorer Mozilla Firefox Google Chrome Safari
  5. 5. Which Browser Should I Use? I use Mozilla Firefox!
  6. 6. What’s a Search Engine?
  7. 7. What’s a Search Engine?“A web search engine is designed to search forinformation on the World Wide Web and FTP Where do YOU want to be?servers. The search results are generallypresented in a list of results often referred toas SERPS, or "search engine results pages". Theinformation may consist of web pages, images,information and other types of files.” Organic SEO is the way to go! PPC works too if you have $$.
  8. 8. What’s Keyword Research?
  9. 9. What’s Keyword Research? Competition VS Read This: http://mollermarketing.com/2008/09/16/keyword-research-demand-vs-competition
  10. 10. What’s Keyword Research? Read This: http://mollermarketing.com/2008/09/16/keyword-research-demand-vs-competition
  11. 11. What’s Keyword Research? Buyer vs. Brower Phrases?
  12. 12. What does it take to build a legit website?
  13. 13. What does it take to build a legit website? A Budget! READ THIS: http://mollermarketing.com/2011/10/07/10-things-ive-learned-about-website-design/
  14. 14. What does it take to build a legit website? Some Ideas about What You Want READ THIS: http://mollermarketing.com/2011/10/07/10-things-ive-learned-about-website-design/
  15. 15. What does it take to build a legit website? Consistent Communication in Writing READ THIS: http://mollermarketing.com/2011/10/07/10-things-ive-learned-about-website-design/
  16. 16. What does it take to build a legit website? A Realistic Timeline & Benchmarks READ THIS: http://mollermarketing.com/2011/10/07/10-things-ive-learned-about-website-design/
  17. 17. What does it take to build a legit website? Quality Layout READ THIS: http://mollermarketing.com/2011/10/07/10-things-ive-learned-about-website-design/
  18. 18. What does it take to build a legit website? Ongoing Content Updates
  19. 19. What do I need for a website?
  20. 20. What do I need for a website? Read This: http://mollermarketing.com/2011/05/23/to-host-or-not-to-host-is-it-even-a-question/
  21. 21. What’s a CMS?
  22. 22. What’s a CMS?
  23. 23. What’s a CMS?
  24. 24. What’s a CMS?
  25. 25. What’s a Domain Name (URL)? READ THIS: http://mollermarketing.com/2009/01/08/5-essential-tips-when-selecting-a-domain-name/
  26. 26. What’s a Domain Name (URL)? READ THIS: http://mollermarketing.com/2009/01/08/5-essential-tips-when-selecting-a-domain-name/
  27. 27. What’s a Domain Name (URL)? READ THIS:http://mollermarketing.com/2009/01/08/5-essential-tips-when-selecting-a-domain-name/
  28. 28. What’s a Domain Name (URL)? Keep it short! READ THIS:http://mollermarketing.com/2009/01/08/5-essential-tips-when-selecting-a-domain-name/
  29. 29. What’s a Domain Name (URL)? Keep it short! Use a keyword phrase READ THIS:http://mollermarketing.com/2009/01/08/5-essential-tips-when-selecting-a-domain-name/
  30. 30. What’s a Domain Name (URL)? Keep it short! Use a keyword phrase Make a list of options READ THIS:http://mollermarketing.com/2009/01/08/5-essential-tips-when-selecting-a-domain-name/
  31. 31. What’s a Domain Name (URL)? Keep it short! Use a keyword phrase Make a list of options Could you wear it on a T-shirt? READ THIS:http://mollermarketing.com/2009/01/08/5-essential-tips-when-selecting-a-domain-name/
  32. 32. What’s a Domain Name (URL)? Keep it short! Use a keyword phrase Make a list of options Could you wear it on a T-shirt? More than 1 year ownership READ THIS:http://mollermarketing.com/2009/01/08/5-essential-tips-when-selecting-a-domain-name/
  33. 33. What’s a Domain Name (URL)? Keep it short! Use a keyword phrase Make a list of optionsGet the .com! Could you wear it on a T-shirt? More than 1 year ownership READ THIS:http://mollermarketing.com/2009/01/08/5-essential-tips-when-selecting-a-domain-name/
  34. 34. What’s a Domain Name (URL)? Keep it short! Use a keyword phraseEasy to remember Make a list of options Get the .com! Could you wear it on a T-shirt? More than 1 year ownership READ THIS:http://mollermarketing.com/2009/01/08/5-essential-tips-when-selecting-a-domain-name/
  35. 35. How does it all work? You can do this!
  36. 36. How does it all work?Hosting Provider Office Building The Analogy!
  37. 37. How does it all work?Hosting Provider Office Building Server Office Space The Analogy!
  38. 38. How does it all work? Hosting Provider Office Building Server Office SpaceHosting Package Filing Cabinet The Analogy!
  39. 39. How does it all work? Hosting Provider Office Building Server Office SpaceHosting Package Filing Cabinet CMS Drawers in Filing Cabinet The Analogy!
  40. 40. How does it all work? Hosting Provider Office Building Server Office SpaceHosting Package Filing Cabinet CMS Drawers in Filing CabinetWebsite Content Folders in Drawer The Analogy!
  41. 41. How does it all work? Hosting Provider Office Building Server Office SpaceHosting Package Filing Cabinet CMS Drawers in Filing CabinetWebsite Content Folders in Drawer Domain Name Names on Folder The Analogy!
  42. 42. What’s a Hyper or Anchor Link?
  43. 43. What’s a Hyper or Anchor Link?SEO HINT: The use of a keyword phrase as a link to take visitors and search enginesto another website or web page “…can determine the ranking that the pagewill receive by search engines.” source
  44. 44. What’s a Merchant Account?
  45. 45. What’s a Merchant Account? I recommend Paypal to get started.
  46. 46. What’s an Affiliate Link?
  47. 47. What’s an Affiliate Link?
  48. 48. Now What?
  49. 49. Now What? Questions? How has this been helpful? Review the informationDo a self-assessment of your current online strategy Don’t be afraid to ask for help Send Nate an email: nate@mollermarketing.com Register for upcoming webinars!
  50. 50. Thanks for your participation! Watch this presentation online: http://slidesha.re/internet-basics Want more hand-holding and step-by-step guidance? Work with Moller Marketing.
  51. 51. Sources•http://newsinabox.net/media/posts/631-300x300.jpg•http://internet-browser-review.toptenreviews.com/•http://en.wikipedia.org/wiki/Web_search_engine• http://i2.squidoocdn.com/resize/squidoo_images/590/draft_lens2211113module45288352photo_1247231533golden-triangle-heat-map.gif• http://davidgreen.com/images2/search-engines.jpg• http://mollermarketing.com/2008/09/16/keyword-research-demand-vs-competition/• http://www.homebizpal.com/blog/wp-content/uploads/2006/12/keyword-hierarchy.gif•http://reniacarsillodotnet.files.wordpress.com/2011/04/competition.gif•http://www.etftrends.com/wp-content/uploads/2008/12/searching.gif• http://www.womansday.com/cm/womansday/images/Iq/Are-You-an-Over-Buyer-or-an-Under-Buyer-mdn.jpg•http://upload.wikimedia.org/wikipedia/commons/a/ae/Question_mark_3d.png•http://www.businesscardtobusiness.com/images/discount_hole%5B3%5D.jpg•http://www.sitepoint.com/blogs/wp-content/uploads/2009/07/budget.jpg•http://blog.collegeprowler.com/wp-content/uploads/2011/09/choices2.jpg•http://www.2020site.org/templates/images/blank-timeline.jpg• http://4.bp.blogspot.com/_BfEMImT_WZA/TExbQErJnHI/AAAAAAAABX4/T5_YtNcXjiY/s400/freshcontent.jpg• http://blog.newdesignmediagroup.com/wp-content/uploads/blog.newdesignmediagroup.com/2011/05/New-Design-Media-Group-617-600-8602.jpg•http://phillymarketing.files.wordpress.com/2010/01/calltoaction.gif•http://www.vrml-content.org/wp-content/uploads/2011/08/Enterprise-content-management-software-CMS.jpg•http://www.kpib.co.uk/wp-content/uploads/2011/07/cms-wordpress-joomla-drupal.jpg•http://www.pinoycpa.com/images/TheRules.jpeg•http://www.geekoids.com/gallery/images/hosting.png•http://www.web-payment-software.com/images/merchant-credit-card-processing-services.jpg•http://www.fubra.com/wp-content/uploads/2011/03/affiliate-marketing-process1.jpg Nate’s words of wisdom + links

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