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The In's and Out's of Guest Blogging
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The In's and Out's of Guest Blogging

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  • 1. of Guest Blogging Guest Blogging Guest Blogging Nat e Mol l er@mollermarketing on Twitter
  • 2. Objective To understand & use Guest blogging effectively for your business.Want this in writing? Buy the Ebook today
  • 3. Want this in writing? Buy the Ebook today
  • 4. Want this in writing? Buy the Ebook today
  • 5. Consistency in What?Want this in writing? Buy the Ebook today
  • 6. Consistency in How Often we blogWant this in writing? Buy the Ebook today
  • 7. oH n w f t eo ? S t ar t wit h onc e a Week!Want this in writing? Buy the Ebook today
  • 8. Consistency in What we write aboutWant this in writing? Buy the Ebook today
  • 9. e n t o n tC Who is YOUR target audience?Want this in writing? Buy the Ebook today
  • 10. What are your Competitors Doing? http://www.google.com/alertsWant this is writing? Buy the Ebook today
  • 11. TUTORIAL: How to Set up ! http://mollermarketing.com/2009/01/06/tuesday-tutorial-how-to-set-up-google-alerts-and-why/ Want this is writing? Buy the Ebook today
  • 12. Consistency in Which Keywords you’re targetingWant this in writing? Buy the Ebook today
  • 13. Consistency in Internal Linking StrategyWant this in writing? Buy the Ebook today
  • 14. in g in kL Blog ContentWant this in writing? Buy the Ebook today
  • 15. Consistency in External Linking StrategyWant this in writing? Buy the Ebook today
  • 16. Consistency in Using Images in Blog PostsWant this in writing? Buy the Ebook today
  • 17. Want this in writing? Buy the Ebook today
  • 18. ...and business credibility.Want this in writing? Buy the Ebook today
  • 19. Want this in writing? Buy the Ebook today
  • 20. What is Guest Blogging?Want this in writing? Buy the Ebook today
  • 21. “...the act of writing for another blog with the hope of getting qual it y backl inks , getting t r af f ic, gaining expos ur e and buil ding r el at ions hips .” - Bamidele O.Want this in writing? Buy the Ebook today
  • 22. Quality Backlinks = Organic SEOWant this in writing? Buy the Ebook today
  • 23. Traffic = Increased Sales or Sign UpsWant this in writing? Buy the Ebook today
  • 24. Exposure = CredibilityWant this in writing? Buy the Ebook today
  • 25. Building Relationships = Business SuccessWant this in writing? Buy the Ebook today
  • 26. How do I start Guest Blogging?Want this in writing? Buy the Ebook today
  • 27. Step 1: The SearchWant this in writing? Buy the Ebook today
  • 28. Who is YOUR target audience?Want this in writing? Buy the Ebook today
  • 29. Which Keywords are you targeting?Want this in writing? Buy the Ebook today
  • 30. Other Things to Consider...Want this in writing? Buy the Ebook today
  • 31. Number of SubscribersWant this in writing? Buy the Ebook today
  • 32. Number of comments on postsWant this in writing? Buy the Ebook today
  • 33. Social Media InteractionWant this in writing? Buy the Ebook today
  • 34. Review posts they’ve written (avoid duplicating what’s already been said)Want this in writing? Buy the Ebook today
  • 35. Step 2: The RequestWant this in writing? Buy the Ebook today
  • 36. Want this in writing? Buy the Ebook today
  • 37. Step 3: The ContentWant this in writing? Buy the Ebook today
  • 38. Effective Blog For ! (this is a link to a tutorial)Want this in writing? Buy the Ebook today
  • 39. Numbered ListsWant this in writing? Buy the Ebook today
  • 40. Bulleted ListsWant this in writing? Buy the Ebook today
  • 41. IMAGES!Want this in writing? Buy the Ebook today
  • 42. Quotes (with links referencing the source)Want this in writing? Buy the Ebook today
  • 43. Video http://bit.ly/how-to-add-video-in-wordpressWant this in writing? Buy the Ebook today
  • 44. Header TextWant this in writing? Buy the Ebook today
  • 45. Short Paragraphs vs.Want this in writing? Buy the Ebook today
  • 46. SCANNABLE!Want this in writing? Buy the Ebook today
  • 47. Step 4: The PreparationWant this in writing? Buy the Ebook today
  • 48. Type it on YOUR BLOG 1st!Want this in writing? Buy the Ebook today
  • 49. Get the HTMLWant this in writing? Buy the Ebook today
  • 50. Copy the HTMLWant this in writing? Buy the Ebook today
  • 51. Save in a Notepad or Text Edit FileWant this in writing? Buy the Ebook today
  • 52. Step 5: The HandoffWant this in writing? Buy the Ebook today
  • 53. Email the Notepad fileWant this in writing? Buy the Ebook today
  • 54. Step 6: The Promotion & RepetitionWant this in writing? Buy the Ebook today
  • 55. Push in Social Media!Want this in writing? Buy the Ebook today
  • 56. Email to friendsWant this in writing? Buy the Ebook today
  • 57. Ask for comments!Want this in writing? Buy the Ebook today
  • 58. Respond to commentsWant this in writing? Buy the Ebook today
  • 59. Objective To understand & use Guest blogging effectively for your business.Want this in writing? Buy the Ebook today
  • 60. Need Help with all this?Moller Marketing can help with the following things: Want this in writing? Buy the Ebook today
  • 61. Need Help with all this?Moller Marketing can help with the following things: - Website design & programming Want this in writing? Buy the Ebook today
  • 62. Need Help with all this?Moller Marketing can help with the following things: - Website design & programming - Domain name selection & optimization Want this in writing? Buy the Ebook today
  • 63. Need Help with all this?Moller Marketing can help with the following things: - Website design & programming - Domain name selection & optimization - Blog set up & strategy Want this in writing? Buy the Ebook today
  • 64. Need Help with all this?Moller Marketing can help with the following things: - Website design & programming - Domain name selection & optimization - Blog set up & strategy - Facebook Fan Page set up & strategy Want this in writing? Buy the Ebook today
  • 65. Need Help with all this?Moller Marketing can help with the following things: - Website design & programming - Domain name selection & optimization - Blog set up & strategy - Facebook Fan Page set up & strategy - Facebook Fan Page Management Want this in writing? Buy the Ebook today
  • 66. Need Help with all this?Moller Marketing can help with the following things: - Website design & programming - Domain name selection & optimization - Blog set up & strategy - Facebook Fan Page set up & strategy - Facebook Fan Page Management - Twitter Management & strategy Want this in writing? Buy the Ebook today
  • 67. Need Help with all this?Moller Marketing can help with the following things: - Website design & programming - Domain name selection & optimization - Blog set up & strategy - Facebook Fan Page set up & strategy - Facebook Fan Page Management - Twitter Management & strategy - Google Alerts set up Want this in writing? Buy the Ebook today
  • 68. Need Help with all this?Moller Marketing can help with the following things: - Website design & programming - Domain name selection & optimization - Blog set up & strategy - Facebook Fan Page set up & strategy - Facebook Fan Page Management - Twitter Management & strategy - Google Alerts set up - Specialized business consulting & training Want this in writing? Buy the Ebook today
  • 69. Free Website Assessment C ont act Mol l er Mar ket ingMention this ad & save 15% off Website Design Want this in writing? Buy the Ebook today
  • 70. Special Offer For a Limit ed TIme, you can get our 75 Page Step by Step Guide Valued at $39.97 For only $19.97!SAVE $20 Today! with Promo code: CEDARFORT2012 ht t p://mol l er mar ket ing.com/ebook