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The Basics of On-Site SEO
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The Basics of On-Site SEO

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  • 1. On-Site Search Engine Optimization Helping You Get to the Top of Google Helping You Get to the Top of Google Nat e Mol l er@mollermarketing on Twitter
  • 2. Objective To Learn what you can do ON your website to make it S ear ch E ngine Fr iendl y,helping you move up the rankings in Search Engines.Want this is writing? Buy the Ebook today
  • 3. Where do I start with SEO?
  • 4. Want this is writing? Buy the Ebook today
  • 5. Who is your Target Audience?Want this is writing? Buy the Ebook today
  • 6. Want this is writing? Buy the Ebook today
  • 7. Keyword ResearchWant this is writing? Buy the Ebook today
  • 8. Determine DEMANDhttp://adwords.google.com/select/KeywordToolExternal Want this is writing? Buy the Ebook today
  • 9. Determine DEMANDWant this is writing? Buy the Ebook today
  • 10. Determine DEMANDWant this is writing? Buy the Ebook today
  • 11. Determine DEMANDWant this is writing? Buy the Ebook today
  • 12. Determine DEMANDWant this is writing? Buy the Ebook today
  • 13. Demand Tar get = 500 + searches per month 500 + searches per monthWant this is writing? Buy the Ebook today
  • 14. Buyer vs Browser Phrase?Want this is writing? Buy the Ebook today
  • 15. Do they have their Credit Card in their hand?Want this is writing? Buy the Ebook today
  • 16. Determine CompetitionWant this is writing? Buy the Ebook today
  • 17. Determine CompetitionWant this is writing? Buy the Ebook today
  • 18. Determine CompetitionWant this is writing? Buy the Ebook today
  • 19. Determine CompetitionWant this is writing? Buy the Ebook today
  • 20. C ompet it ion Tar get = Less Than 20,000 results 20,000 results 20,000 resultsWant this is writing? Buy the Ebook today
  • 21. Using Keyword ResearchWant this is writing? Buy the Ebook today
  • 22. Meta Information Tit l e Tags Met a Des cr ipt ions Met a Keywor dsWant this is writing? Buy the Ebook today
  • 23. Meta Information Tit l e TagsWant this is writing? Buy the Ebook today
  • 24. Meta Information Tit l e TagsWant this is writing? Buy the Ebook today
  • 25. Meta Information Tit l e TagsWant this is writing? Buy the Ebook today
  • 26. Meta Information Met a Des cr ipt ionsWant this is writing? Buy the Ebook today
  • 27. Meta Information Met a Des cr ipt ionsWant this is writing? Buy the Ebook today
  • 28. Meta Information Met a Keywor ds NOT r eal l y Impor t antWant this is writing? Buy the Ebook today
  • 29. Meta Information Rul es t o Fol l ow f or On-S it e S E O- Every page should have a unique &custom Title Tag & meta descriptiontargeting specific keyword phrases related tothe page. Want this is writing? Buy the Ebook today
  • 30. Meta Information Rul es t o Fol l ow f or On-S it e S E O - 6-10 words or 65 characters of space is recommended for Title Tags (avoid stuffing keywords)Want this is writing? Buy the Ebook today
  • 31. Meta Information Rul es t o Fol l ow f or On-S it e S E O - 1 to 2 sentences describing what the page is about is recommended for Meta Description (avoid stuffing keywords)Want this is writing? Buy the Ebook today
  • 32. Meta Information Rul es t o Fol l ow f or On-S it e S E O - Avoid using the business name in the Title TagsWant this is writing? Buy the Ebook today
  • 33. Meta Information Rul es t o Fol l ow f or On-s it e S E O - Avoid using the domain name in the Title TagsWant this is writing? Buy the Ebook today
  • 34. Meta Information Rul es t o Fol l ow f or On-s it e S E O - Use BUYER phrases throughout (Title tags, meta descriptions, in content, etc.)Want this is writing? Buy the Ebook today
  • 35. Page ContentWant this is writing? Buy the Ebook today
  • 36. Page ContentWant this is writing? Buy the Ebook today
  • 37. Page ContentWant this is writing? Buy the Ebook today
  • 38. Page ContentWant this is writing? Buy the Ebook today
  • 39. Page ContentWant this is writing? Buy the Ebook today
  • 40. Page Content Internal Linking StrategyWant this is writing? Buy the Ebook today
  • 41. SEO Friendly URLSWant this is writing? Buy the Ebook today
  • 42. SEO Friendly URLsWant this is writing? Buy the Ebook today
  • 43. SEO Friendly URLsWant this is writing? Buy the Ebook today
  • 44. SEO Friendly URLsWant this is writing? Buy the Ebook today
  • 45. SEO Friendly URLsWant this is writing? Buy the Ebook today
  • 46. SEO Friendly URLsWant this is writing? Buy the Ebook today
  • 47. SEO Friendly URLsWant this is writing? Buy the Ebook today
  • 48. SEO Friendly URLsWant this is writing? Buy the Ebook today
  • 49. Objective To teach you what you can do ON your website to make it S ear ch E ngine Fr iendl y,helping you move up the rankings in Search Engines.Want this is writing? Buy the Ebook today
  • 50. Need Website or SEOHelp? C ont act Mol l er Mar ket ing Free Consultation!Want this is writing? Buy the Ebook today
  • 51. Special Webinar OfferFor a 24 hour per iod, you can get our 90 Page Step by Step Guide Valued at $39.97 For only $19.97! SAVE $20 Today!ht t p://mol l er mar ket ing.com/ebook
  • 52. Questions?Want this is writing? Buy the Ebook today