Overall Objectives“Sales, sales, sales, sales and sales..”“To get the word out about my book in order to increase sales as well as build myname.““To become familiar with the options, and gain a working knowledge of theopportunities best suited to marketing our book.”“To increase sales and build my name and brand as well as communicate with myreaders. ”“To get to know other authors. To promote and sell my books and artwork.”“Exposure, awareness, create interest, build a large fan base.”“To actually sell more of the books Ive published, as well as build my name andbrand, and share my online voice with readers.”“…to increase the sales of a self-published book so that I might approach an agentwith some promising sales figures and get subsequent works published through thetraditional publishing routes.”
How to Use Facebook Fan Pages Effectively• 1st Goal – Get 25+ Friends to “Like” your page• Set up a Vanity URL ( http://www.facebook.com/username)• Create Industry Events (Signings, Tours, etc.)• Ask friends to help you share the Fan Page• Share goals and objectives – ask for feedback
LIVE DEMOCreate a Fan Page for a participantShow how we got over 100 Fans in a few hoursHelp someone get more fans and set up a Username
How to Use Facebook Fan Pages EffectivelyOther IDEAS?
Why do I need a website?• What do you want your website to do for you?• Are you selling your book on your site?• Is your site found in Search Engines for specific keyword phrases?• Do you know if you’re getting any traffic to your site?• Are you collecting names and emails on your site?
How do I set up a website?http://www.youtube.com/watch?v=9gD2p24o_Z8
Website Assessment1. How can I find my site on Google?2. Do I know how much traffic I’m getting and where it’s coming from?3. Am I targeting specific keyword phrases that will help me get the right people to my site?4. Is my website interactive?5. Am I creating new content and getting comments via a blog?6. Am I giving people a way to BUY my product on my site?
How do I set up a website? Need More Help with Your Website?Want a FREE ASSESSMENT? Fill out the form for a FREE CONSULTATION:http://mollermarketing.com/custom-website-design
Just Online?What else can you do to get your product out toyour target audience?
Just Online?EVENTS, EVENTS, EVENTS!How does what you’ve learned about onlinemarketing help you know WHERE to go to findevents? CASE STUDY
What is Goodreads?• Goodreads.com is a social networking site specifically designed for books• Readers connect with each other• List, rate and review books• Authors connect with readers
• Home page o Timeline/tweets - 140 characters, bit.ly links o Mentions – conversations - make sure they see it o Retweets - Spreading the word o Searches- Hashtags-#amwriting, #authors, #books, #writing, #Writetip, #pubtip, #amediting, #amreading, #litchat, #scifichat Trends Lists
o Who to Follow o Following o Followers o Direct Messages• Settings o Account - username o Notifications o Profile – key words in bio• Be a person, not a spammer
Summary & Action Items• Define YOUR Target Audience• Keyword Research can help!• Create a Facebook Following – Personal Profile AND Facebook Fan Page• Assess Your Website (or get one built ASAP)• Use Social Networks where your audience hangs out online: – Goodreads – Twitter
Summary & Action ItemsFinal Workbook Activity See final page +Get the Name & Email of Everyone Here (if they’ll let you and you promise not to SPAM)
Summary & Action Items• “Small Success leads to Big Success!”Question & Answer TimeIf you’d like more help with your marketing strategy, contact Moller Marketing today!http://mollermarketing.com/contact-moller- marketing