Welcome to the  Cedar Fort 	Author Training
Who is Nate Moller?
Overall Objectives“Sales, sales, sales, sales and sales..”“To get the word out about my book in order to increase sales as...
The Case Study
The Hardest Thing About Online Marketing Is…
Workbook Activity #1The Only Rule: Please don’t look ahead…             “Please, STOP HERE ”
Defining Your Target Audience         Why?
Workbook Activity #2
How to Assess Online Demand & Competitionhttp://adwords.google.com/select/KeywordToolExternal
DEMAND•  Two Types of Phrases:  –  Buyer Phrases  –  Browser Phrases  –  What’s the difference?  –  Which ones do we want ...
Assignment•  Workbook Activity #3•  Write Down 10-20 Keyword Phrases   that would be BUYER PHRASES for   your product…
The Case Study
Competitionallintitle:”a specific keyword phrase”
How will this help us find our audience? How will this help  our AUDIENCE     find US?
5 Minute Break!
The “Low-Hanging Fruit” of Online Marketing
LIVE DEMO: How to Protect Your      Privacy on Facebook  (see workbook pg 4 - 10 – Facebook Tips & Tricks)
WHY?
How to Use Facebook Effectively            ?
How to Use Facebook Effectively•  “Like” Industry Related Fan Pages•  “Like” other Fan Pages that may share your   target ...
How am I going to IMPLEMENT                      what I’ve learned so far?
WHAT IS….            …THIS?
How to Create a Facebook Fan Page
How to Use Facebook Fan Pages Effectively•  1st Goal – Get 25+ Friends to “Like” your page•  Set up a Vanity URL (   http:...
LIVE DEMOCreate a Fan Page for a participantShow how we got over 100 Fans in a few hoursHelp someone get more fans and set...
How to Use Facebook Fan Pages EffectivelyOther IDEAS?
3 Minute Break!
The Website….
What Does a Website Need to Be Most Successful?
Successful Website?SALES!             SALES         SALES!
Why do I need a website?•  What do you want your website to do for you?•  Are you selling your book on your site?•  Is you...
How do I set up a website?http://www.youtube.com/watch?v=9gD2p24o_Z8
The Case Study
Website Assessment1.    How can I find my site on Google?2.    Do I know how much traffic I’m getting and       where it’s...
How do I set up a website?  Need More Help with Your         Website?Want a FREE ASSESSMENT?  Fill out the form for a FREE...
Just Online?What else can you do to get your product out toyour target audience?
Just Online?EVENTS, EVENTS, EVENTS!How does what you’ve learned about onlinemarketing help you know WHERE to go to findeve...
Just Online?
The Case StudyWant an officially licensed Jimmer Shirt for a              discounted price?             Visithttp://www.ge...
How to use Goodreads.com
What is Goodreads?•  Goodreads.com is a social networking site   specifically designed for books•  Readers connect with ea...
•  Home page  o  Timeline/tweets - 140 characters, bit.ly     links  o  Mentions – conversations - make sure     they see ...
o    Who to Follow  o    Following  o    Followers  o    Direct Messages•  Settings   o  Account - username   o  Notificat...
http://www.readwriteweb.com/archives/the_inner_circles_of_10_geek_heroes_on_twitter.php
Summary & Action Items•  Define YOUR Target Audience•  Keyword Research can help!•  Create a Facebook Following – Personal...
Summary & Action ItemsFinal Workbook Activity           See final page                  +Get the Name & Email of Everyone ...
Summary & Action Items•  “Small Success leads to Big Success!”Question & Answer TimeIf you’d like more help with your mark...
Cedar Fort Marketing Conference 7.30.11
Cedar Fort Marketing Conference 7.30.11
Cedar Fort Marketing Conference 7.30.11
Cedar Fort Marketing Conference 7.30.11
Cedar Fort Marketing Conference 7.30.11
Cedar Fort Marketing Conference 7.30.11
Cedar Fort Marketing Conference 7.30.11
Cedar Fort Marketing Conference 7.30.11
Cedar Fort Marketing Conference 7.30.11
Cedar Fort Marketing Conference 7.30.11
Cedar Fort Marketing Conference 7.30.11
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Cedar Fort Marketing Conference 7.30.11

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Cedar Fort Marketing Conference 7.30.11

  1. 1. Welcome to the Cedar Fort Author Training
  2. 2. Who is Nate Moller?
  3. 3. Overall Objectives“Sales, sales, sales, sales and sales..”“To get the word out about my book in order to increase sales as well as build myname.““To become familiar with the options, and gain a working knowledge of theopportunities best suited to marketing our book.”“To increase sales and build my name and brand as well as communicate with myreaders. ”“To get to know other authors. To promote and sell my books and artwork.”“Exposure, awareness, create interest, build a large fan base.”“To actually sell more of the books Ive published, as well as build my name andbrand, and share my online voice with readers.”“…to increase the sales of a self-published book so that I might approach an agentwith some promising sales figures and get subsequent works published through thetraditional publishing routes.”
  4. 4. The Case Study
  5. 5. The Hardest Thing About Online Marketing Is…
  6. 6. Workbook Activity #1The Only Rule: Please don’t look ahead…  “Please, STOP HERE ”
  7. 7. Defining Your Target Audience Why?
  8. 8. Workbook Activity #2
  9. 9. How to Assess Online Demand & Competitionhttp://adwords.google.com/select/KeywordToolExternal
  10. 10. DEMAND•  Two Types of Phrases: –  Buyer Phrases –  Browser Phrases –  What’s the difference? –  Which ones do we want to focus on?
  11. 11. Assignment•  Workbook Activity #3•  Write Down 10-20 Keyword Phrases that would be BUYER PHRASES for your product…
  12. 12. The Case Study
  13. 13. Competitionallintitle:”a specific keyword phrase”
  14. 14. How will this help us find our audience? How will this help our AUDIENCE find US?
  15. 15. 5 Minute Break!
  16. 16. The “Low-Hanging Fruit” of Online Marketing
  17. 17. LIVE DEMO: How to Protect Your Privacy on Facebook (see workbook pg 4 - 10 – Facebook Tips & Tricks)
  18. 18. WHY?
  19. 19. How to Use Facebook Effectively ?
  20. 20. How to Use Facebook Effectively•  “Like” Industry Related Fan Pages•  “Like” other Fan Pages that may share your target audience•  Use Facebook Search to make new contacts•  LIVE DEMO
  21. 21. How am I going to IMPLEMENT what I’ve learned so far?
  22. 22. WHAT IS…. …THIS?
  23. 23. How to Create a Facebook Fan Page
  24. 24. How to Use Facebook Fan Pages Effectively•  1st Goal – Get 25+ Friends to “Like” your page•  Set up a Vanity URL ( http://www.facebook.com/username)•  Create Industry Events (Signings, Tours, etc.)•  Ask friends to help you share the Fan Page•  Share goals and objectives – ask for feedback
  25. 25. LIVE DEMOCreate a Fan Page for a participantShow how we got over 100 Fans in a few hoursHelp someone get more fans and set up a Username
  26. 26. How to Use Facebook Fan Pages EffectivelyOther IDEAS?
  27. 27. 3 Minute Break!
  28. 28. The Website….
  29. 29. What Does a Website Need to Be Most Successful?
  30. 30. Successful Website?SALES! SALES SALES!
  31. 31. Why do I need a website?•  What do you want your website to do for you?•  Are you selling your book on your site?•  Is your site found in Search Engines for specific keyword phrases?•  Do you know if you’re getting any traffic to your site?•  Are you collecting names and emails on your site?
  32. 32. How do I set up a website?http://www.youtube.com/watch?v=9gD2p24o_Z8
  33. 33. The Case Study
  34. 34. Website Assessment1.  How can I find my site on Google?2.  Do I know how much traffic I’m getting and where it’s coming from?3.  Am I targeting specific keyword phrases that will help me get the right people to my site?4.  Is my website interactive?5.  Am I creating new content and getting comments via a blog?6.  Am I giving people a way to BUY my product on my site?
  35. 35. How do I set up a website? Need More Help with Your Website?Want a FREE ASSESSMENT? Fill out the form for a FREE CONSULTATION:http://mollermarketing.com/custom-website-design
  36. 36. Just Online?What else can you do to get your product out toyour target audience?
  37. 37. Just Online?EVENTS, EVENTS, EVENTS!How does what you’ve learned about onlinemarketing help you know WHERE to go to findevents? CASE STUDY
  38. 38. Just Online?
  39. 39. The Case StudyWant an officially licensed Jimmer Shirt for a discounted price? Visithttp://www.getjimmered.com/ and use the promo code cedar0730 *offer expires in 48 hours
  40. 40. How to use Goodreads.com
  41. 41. What is Goodreads?•  Goodreads.com is a social networking site specifically designed for books•  Readers connect with each other•  List, rate and review books•  Authors connect with readers
  42. 42. •  Home page o  Timeline/tweets - 140 characters, bit.ly links o  Mentions – conversations - make sure they see it o  Retweets - Spreading the word o  Searches-  Hashtags-#amwriting, #authors, #books, #writing, #Writetip, #pubtip, #amediting, #amreading, #litchat, #scifichat  Trends  Lists
  43. 43. o  Who to Follow o  Following o  Followers o  Direct Messages•  Settings o  Account - username o  Notifications o  Profile – key words in bio•  Be a person, not a spammer
  44. 44. http://www.readwriteweb.com/archives/the_inner_circles_of_10_geek_heroes_on_twitter.php
  45. 45. Summary & Action Items•  Define YOUR Target Audience•  Keyword Research can help!•  Create a Facebook Following – Personal Profile AND Facebook Fan Page•  Assess Your Website (or get one built ASAP)•  Use Social Networks where your audience hangs out online: –  Goodreads –  Twitter
  46. 46. Summary & Action ItemsFinal Workbook Activity See final page +Get the Name & Email of Everyone Here (if they’ll let you and you promise not to SPAM)
  47. 47. Summary & Action Items•  “Small Success leads to Big Success!”Question & Answer TimeIf you’d like more help with your marketing strategy, contact Moller Marketing today!http://mollermarketing.com/contact-moller- marketing

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