Overall Objectives“…to generate interest in my book and help spread the word.”“Gain more followers and that read me regularly who will spread the word about mywriting through word of mouth.““To get more exposure for my book.”“Increase sales and connect with readers.”“To increase sales, connect with other authors and connect with readers.”“To sell books and get my message out.”“To sell books, so that Cedar Fort will publish more of my books.“
Questions & Answers“Should I have multiple places for an online presence orjust one? Right now I have a Blog, a Facebook FanPage, a Personal Facebook Page, a website, and aTwitter account…”“How do you balance your tiny bit of time between writingand social networking without significantly losing writingtime?”“How can I draw more traffic and sales to my site?”
The Hardest Thing About Online Marketing Is…
Workbook Activity #1The Only Rule: Please don’t look ahead… “Please, STOP HERE ”
Defining Your Target Audience Why?
Review of Overall Objectives“…to generate interest in my book and help spread the word.”“Gain more followers and that read me regularly who will spread the word about mywriting through word of mouth.““To get more exposure for my book.”“Increase sales and connect with readers.”“To increase sales, connect with other authors and connect with readers.”“To sell books, so that Cedar Fort will publish more of my books.“
Workbook Activity #2The Only Rule: Please don’t look ahead… “Please, STOP HERE ”
How to Assess Online Demand & Competitionhttp://adwords.google.com/select/KeywordToolExternal
DEMAND• Two Types of Phrases: – Buyer Phrases – Browser Phrases – What’s the difference? – Which ones do we want to focus on?
Competitionallintitle:”a specific keyword phrase”
How will this help us find out audience? How will this help our AUDIENCE find US?
5 Minute Break!
The “Low-Hanging Fruit” of Online Marketing
LIVE DEMO: How to Protect Your Privacy on Facebook
How to Use Facebook Effectively• Say Something• Share Ideas• Ask Questions• Use keywords in your communication• Answer questions• Make comments on other people’s comments• MAKE Industry Related FRIENDS!
How to Use Facebook Effectively• Share pictures related to your industry• Share ideas related to your industry• Share blog post links with your Facebook Friends• Ask for comments and feedback• Share industry related articles you’re reading• If possible, use your cell phone as a Facebook Tool
How to Use Facebook Effectively• “Like” Industry Related Fan Pages• “Like” other Fan Pages that may share your target audience• Use Facebook Search to make new contacts
How am I going to IMPLEMENT what I’ve learned so far?
WHAT IS…. …THIS?
How to Create a Facebook Fan Page
How to Use Facebook Fan Pages Effectively• Similar to a Personal Profile• 1st Goal – Get 25+ Friends to “Like” your page• Set up a Vanity URL (aka Username)• Offer promotions or specials on your Fan Page*• Create Industry Events (Signings, Tours, etc.)• Ask friends to help you share the Fan Page• Share goals and objectives – ask for feedback
How to Use Facebook Fan Pages Effectively• Interview and Feature Fans• Have Contests• Ask for fans to post pictures• Ask industry related questions• Find out as much as you can about your Fans• Share other peoples information on your Fan Page (good articles, promotions, etc.)• Include your Fan Page Address on your Biz Card, Website, maybe even your book
3 Minute Break!
How to use Goodreads.com
What is Goodreads?• Goodreads.com is a social networking site specifically designed for books• Readers connect with each other• List, rate and review books• Authors connect with readers
What Does a Website Need to Be Most Successful?
Optimizing Your Website• Onsite SEO is anything you do to your site to include keywords you want to rank for – Title tag – Meta description and keywords – Header tags – Content – EXAMPLE
• Home page o Timeline/tweets - 140 characters, bit.ly links o Mentions – conversations - make sure they see it o Retweets - Spreading the word o Searches- Hashtags-#amwriting, #authors, #books, #writing, #Writetip, #pubtip, #amediting, #amreading, #litchat, #scifichat Trends Lists
o Who to Follow o Following o Followers o Direct Messages o • Settings o Account - username o Notifications o Profile – key words in bio o • Be a person, not a spammer
The Online Marketing Checklist• Define Target Audience• Facebook• Goodreads• Twitter• Your WebsiteQuestions