Blogging 101

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Nate Moller (http://mollermarketing.com) shares the basics of successful blogging.

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Blogging 101

  1. 1. Blogging 101 Nat e Mol l er@mollermarketing on Twitter
  2. 2. Objective To understand & use blogging effectively for your business.Want this in writing? Buy the Ebook today
  3. 3. The KEY to Blogging Success is...Want this in writing? Buy the Ebook today
  4. 4. Want this in writing? Buy the Ebook today
  5. 5. Consistency in What?Want this in writing? Buy the Ebook today
  6. 6. How OftenWant this in writing? Buy the Ebook today
  7. 7. oH n w f t eo ?Want this in writing? Buy the Ebook today
  8. 8. oH n w f t eo ? S t ar t wit h onc e a Week!Want this in writing? Buy the Ebook today
  9. 9. Consistency in What we write aboutWant this in writing? Buy the Ebook today
  10. 10. e n t o n tCWant this in writing? Buy the Ebook today
  11. 11. e n t o n tC Who is YOUR target audience?Want this in writing? Buy the Ebook today
  12. 12. e n t o n tC Which Keywords are you targeting?Want this in writing? Buy the Ebook today
  13. 13. Consistency in Internal Linking StrategyWant this in writing? Buy the Ebook today
  14. 14. in g in kL Blog ContentWant this in writing? Buy the Ebook today
  15. 15. in g in kL Blog ContentWant this in writing? Buy the Ebook today
  16. 16. in g in kL Blog ContentWant this in writing? Buy the Ebook today
  17. 17. in g in kL Blog ContentWant this in writing? Buy the Ebook today
  18. 18. in g in kL Blog ContentWant this in writing? Buy the Ebook today
  19. 19. Consistency in External Linking StrategyWant this in writing? Buy the Ebook today
  20. 20. External Linking Strategy Want this in writing? Buy the Ebook today
  21. 21. Consistency in Using Images in Blog PostsWant this in writing? Buy the Ebook today
  22. 22. g e sIm a Images enhance posts in any number of ways including by: - giving posts a visual point of interest, - grabbing attention (great for making your RSS feed readers stop and read), - drawing people’s eye down a post beyond the first few lines, - illustrating examples, - giving your blog a more personal touch, - engaging the emotions and senses of readers and - giving posts more authority. - Darren Rowse, ProBlogger.netWant this in writing? Buy the Ebook today
  23. 23. g e sIm aWant this in writing? Buy the Ebook today
  24. 24. g e sIm aWant this in writing? Buy the Ebook today
  25. 25. Want this in writing? Buy the Ebook today
  26. 26. Want this in writing? Buy the Ebook today
  27. 27. Want this in writing? Buy the Ebook today
  28. 28. ...and business credibility.Want this in writing? Buy the Ebook today
  29. 29. Want this in writing? Buy the Ebook today
  30. 30. The Blogging To-Do List* Set up an effective website for the book and/or maybe one for your business name. (We can help with this.)Want this in writing? Buy the Ebook today
  31. 31. The Blogging To-Do List* Set up an effective website for the book and/or maybe one for your business name. (We can help with this.) Tie a blog to your website.Want this in writing? Buy the Ebook today
  32. 32. The Blogging To-Do List* Set up an effective website for the book and/or maybe one for your business name. (We can help with this.) Tie a blog to your website. On the blog, write about interesting things that pertain to the book or your business, but don’t just promote over and over again. Shock readers by promoting other blogs and books if they’re related to what you do.Want this in writing? Buy the Ebook today
  33. 33. The Blogging To-Do List* Set up an effective website for the book and/or maybe one for your business name. (We can help with this.) Tie a blog to your website. On the blog, write about interesting things that pertain to the book or your business, but don’t just promote over and over again. Shock readers by promoting other blogs and books if they’re related to what you do. Set up Google Alerts to track your book, your name, and your business.Want this in writing? Buy the Ebook today
  34. 34. What are your Competitors Doing? http://www.google.com/alertsWant this is writing? Buy the Ebook today
  35. 35. TUTORIAL: How to Set up ! http://mollermarketing.com/2009/01/06/tuesday-tutorial-how-to-set-up-google-alerts-and-why/ Want this is writing? Buy the Ebook today
  36. 36. The Blogging To-Do List* Set up an effective website for the book and/or maybe one for your business name. (We can help with this.) Tie a blog to your website. On the blog, write about interesting things that pertain to the book or your business, but don’t just promote over and over again. Shock readers by promoting other blogs and books if they’re related to what you do. Set up Google Alerts to track your book, your name, and your business. Create an editorial calendar. (read more about this here: http://bit.ly/blogging-editorial- calendar)Want this in writing? Buy the Ebook today
  37. 37. The Blogging To-Do List* How do you accomplish all these tasks in a consistent way?Want this in writing? Buy the Ebook today
  38. 38. The Blogging To-Do List* Determine what you want to accomplish overall with blogging. BE SPECIFIC!Want this in writing? Buy the Ebook today
  39. 39. The Blogging To-Do List*Moller Marketing can help with the following things: Want this in writing? Buy the Ebook today
  40. 40. The Blogging To-Do List*Moller Marketing can help with the following things: - Website design & programming Want this in writing? Buy the Ebook today
  41. 41. The Blogging To-Do List*Moller Marketing can help with the following things: - Website design & programming - Domain name selection & optimization Want this in writing? Buy the Ebook today
  42. 42. The Blogging To-Do List*Moller Marketing can help with the following things: - Website design & programming - Domain name selection & optimization - Blog set up & strategy Want this in writing? Buy the Ebook today
  43. 43. The Blogging To-Do List*Moller Marketing can help with the following things: - Website design & programming - Domain name selection & optimization - Blog set up & strategy - Facebook Fan Page set up & strategy Want this in writing? Buy the Ebook today
  44. 44. The Blogging To-Do List*Moller Marketing can help with the following things: - Website design & programming - Domain name selection & optimization - Blog set up & strategy - Facebook Fan Page set up & strategy - Facebook Fan Page Management Want this in writing? Buy the Ebook today
  45. 45. The Blogging To-Do List*Moller Marketing can help with the following things: - Website design & programming - Domain name selection & optimization - Blog set up & strategy - Facebook Fan Page set up & strategy - Facebook Fan Page Management - Twitter Management & strategy Want this in writing? Buy the Ebook today
  46. 46. The Blogging To-Do List*Moller Marketing can help with the following things: - Website design & programming - Domain name selection & optimization - Blog set up & strategy - Facebook Fan Page set up & strategy - Facebook Fan Page Management - Twitter Management & strategy - Google Alerts set up Want this in writing? Buy the Ebook today
  47. 47. The Blogging To-Do List*Moller Marketing can help with the following things: - Website design & programming - Domain name selection & optimization - Blog set up & strategy - Facebook Fan Page set up & strategy - Facebook Fan Page Management - Twitter Management & strategy - Google Alerts set up - Specialized business consulting & training Want this in writing? Buy the Ebook today
  48. 48. Objective To understand & use blogging effectively for your business.Want this in writing? Buy the Ebook today
  49. 49. Need Website Help? C ont act Mol l er Mar ket ing Free Consultation!Mention this ad & save 15% off Website Design Want this in writing? Buy the Ebook today
  50. 50. Special Offer For a Limit ed TIme, you can get our 75 Page Step by Step Guide Valued at $39.97 For only $19.97!SAVE $20 Today! with Promo code: CEDARFORT2012ht t p://mol l er ma r ket ing.c om/ebook

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