Your SlideShare is downloading. ×
  • Like
  • Save
Every Api Needs a Product Manager • Mailjet
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Every Api Needs a Product Manager • Mailjet

  • 265 views
Published

Every Api Needs a Product Manager by Elie Chevignard (Mailjet)

Every Api Needs a Product Manager by Elie Chevignard (Mailjet)

Published in Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
265
On SlideShare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
0
Comments
0
Likes
2

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Every Cloud Service NeedsAPI Product ManagerThe marketer’s point of view
  • 2. @Elie__“API” VS “Product”
  • 3. @Elie__They say:
  • 4. @Elie__“My API is my product”They say:
  • 5. @Elie__Are they wrong?
  • 6. @Elie__Are they wrong?“A mean rather than an end”
  • 7. Headline should look like this@Elie__API = Deliver a Product
  • 8. Headline should look like this@Elie__API = Deliver a Product≠ Product.= A way to access an app.
  • 9. Headline should look like this@Elie__All we can say?
  • 10. Headline should look like this@Elie__“Their product is deliveredthrough an API.”All we can say?
  • 11. Headline should look like this@Elie__“Their product is deliveredthrough an API.”All we can say?But still, it feels wrong
  • 12. @Elie__No APIs Before theProduct ManagerCame in
  • 13. Headline should look like this@Elie__Now Everybody Knows About APIs
  • 14. Headline should look like this@Elie__Now Everybody Knows About APIs
  • 15. Headline should look like this@Elie__Now Everybody Knows About APIs
  • 16. Headline should look like this@Elie__Now Everybody Knows About APIsB2C / Prosumers
  • 17. Headline should look like this@Elie__Productization by
  • 18. Headline should look like this@Elie__Made APIs popular: EC2, S3...Productization by
  • 19. Headline should look like this@Elie__Wait. “Productization?”
  • 20. Headline should look like this@Elie__Wait. “Productization?”It sounds bad but...
  • 21. Headline should look like this@Elie__Building products
  • 22. Headline should look like this@Elie__Building productsThat’s what they do
  • 23. Headline should look like this@Elie__Before productization
  • 24. Headline should look like this@Elie__Before productizationOnly potential
  • 25. Headline should look like this@Elie__After productization
  • 26. Headline should look like this@Elie__After productizationUsable
  • 27. @Elie__Productization Is Vital
  • 28. @Elie__To Sell
  • 29. @Elie__Bezos didn’t invent REST,Jobs didn’t invent touchscreensProduct Management Is Key
  • 30. @Elie__Hum.
  • 31. @Elie__Hum.Not convinced?
  • 32. @Elie__Know this startup?
  • 33. @Elie__Know this startup?= 100% API-driven
  • 34. @Elie__Know this guy?
  • 35. @Elie__Know this guy?Ex Product Manager @Amazon
  • 36. @Elie__
  • 37. @Elie__API Veterans
  • 38. @Elie__API Veterans
  • 39. @Elie__API Veterans
  • 40. @Elie__Not a single person
  • 41. @Elie__Not a single personBut still, the product was an API
  • 42. @Elie__“As a service” Meansyou are Selling aProduct, Not a Service
  • 43. @Elie__Classic definitions
  • 44. @Elie__Classic definitionsStill valid?
  • 45. @Elie__= Physical Goods
  • 46. @Elie__= ImmaterialSERVICE
  • 47. @Elie__Can’t Touch MP3s
  • 48. @Elie__Can’t Touch MP3sBut I can listen to it
  • 49. @Elie__Pay attention to the “as a”
  • 50. @Elie__= The way the product is deliveredPay attention to the “as a”
  • 51. “SaaS”, “Web Service”...
  • 52. “SaaS”, “Web Service”...= Business Model / Marketing Notion
  • 53. “SaaS”, “Web Service”...= Business Model / Marketing Notion= “Get the advantages of a product,but consume it like a service.”
  • 54. @Elie__“Products” areConsistent While“Services” are Not
  • 55. @Elie__“Products”
  • 56. @Elie__“Products”YOU pick them.
  • 57. @Elie__“Services”
  • 58. @Elie__“Services”THEY perform.
  • 59. @Elie__Consistency VSuncertainty
  • 60. @Elie__Companies want to deliverproducts, not services.
  • 61. @Elie__
  • 62. @Elie__“Your most valuable assets walk inand out of the door every day.”A Service Company
  • 63. @Elie__
  • 64. @Elie__“To create a service business you cansell, do whatever you can to make yourbusiness have a product and a formulathat predictably delivers results.”David Ogilvy
  • 65. @Elie__Bottom line:
  • 66. @Elie__Bottom line:
  • 67. @Elie__MUST be productsBottom line:
  • 68. @Elie__Turning Your APIService into a Product
  • 69. Headline should look like this@Elie__Again
  • 70. Headline should look like this@Elie__Again(I don’t own stocks)
  • 71. Headline should look like this@Elie__Follow the recipe:
  • 72. Headline should look like this@Elie__1- Name itFollow the recipe:
  • 73. Headline should look like this@Elie__1- Name it2- Package itFollow the recipe:
  • 74. Headline should look like this@Elie__1- Name it2- Package it3- Write instructionsFollow the recipe:
  • 75. Headline should look like this@Elie__1- Name it2- Package it3- Write instructions4- Words of cautionFollow the recipe:
  • 76. Headline should look like this@Elie__1- Name it2- Package it3- Write instructions4- Words of caution5- Barcode itFollow the recipe:
  • 77. Headline should look like this@Elie__1- Name it2- Package it3- Write instructions4- Words of caution5- Barcode it6- Copywrite itFollow the recipe:
  • 78. Headline should look like this@Elie__1- Name it2- Package it3- Write instructions4- Words of caution5- Barcode it6- Copywrite itFollow the recipe:Let’s try with an API?
  • 79. Headline should look like this@Elie__1- Name it2- Package it3- Write instructions4- Words of caution5- Barcode it6- Copywrite itSee how it works
  • 80. Headline should look like this@Elie__1- Name it2- Package it3- Write instructions4- Words of caution5- Barcode it6- Copywrite it‣ MailjetSee how it works
  • 81. Headline should look like this@Elie__1- Name it2- Package it3- Write instructions4- Words of caution5- Barcode it6- Copywrite it‣ Mailjet‣APIsSee how it works
  • 82. Headline should look like this@Elie__1- Name it2- Package it3- Write instructions4- Words of caution5- Barcode it6- Copywrite it‣ Mailjet‣APIs‣API DocSee how it works
  • 83. Headline should look like this@Elie__1- Name it2- Package it3- Write instructions4- Words of caution5- Barcode it6- Copywrite it‣ Mailjet‣APIs‣API Doc‣Terms of UseSee how it works
  • 84. Headline should look like this@Elie__1- Name it2- Package it3- Write instructions4- Words of caution5- Barcode it6- Copywrite it‣ Mailjet‣APIs‣API Doc‣Terms of Use‣SaaSSee how it works
  • 85. Headline should look like this@Elie__1- Name it2- Package it3- Write instructions4- Words of caution5- Barcode it6- Copywrite it‣ Mailjet‣APIs‣API Doc‣Terms of Use‣SaaS‣Proprietary MTASee how it works
  • 86. Headline should look like this@Elie__1- Name it2- Package it3- Write instructions4- Words of caution5- Barcode it6- Copywrite it‣ Mailjet‣APIs‣API Doc‣Terms of Use‣SaaS‣Proprietary MTASee how it worksThanks P&G!
  • 87. @Elie__The API Manager makesthe magic happen
  • 88. @Elie__About Me
  • 89. Ive studied philosophy but myhead ended up in the cloud.Head of Marketing @MailjetFollow me @Elie__@Elie__About Me
  • 90. See ya!@Elie__
  • 91. See ya!elie.limailjet.comspeakerdeck.com/elie@Elie__