A Tale Of 2,5 Companies

Slide 1: A tale of 2,5 companies (and )

Slide 2: • What are Google and Yahoo’s main differences and similarities ? • Who’s winning the Internet battle? • What will happen with the Yahoo’s takeover by Microsoft?

Slide 3: They shared a common ground… • Both companies … – …were founded by college grad students in Silicon Valley… – … aimed to be the biggest Internet revolution (and they, in fact, were!) by helping internauts to find their way through the net – … have become the biggest threat to Microsoft ever since it was founded

Slide 4: … and basically do the same thing • On line advertising (the rest is bullshit)

Slide 5: … but adopted different business models • Search engine-based • Partnership-based model Portal • First the service, then • Multiple business the business model models / Diversified (AdWords) income • Win-win approach with • Nothing outside my other sites (AdSense) website

Slide 6: None has achieved in everything… • Innovation • Fast imitating • Automation • Customization • Simplicity • Brand

Slide 7: … but the market has declared a clear winner up to now…

Slide 8: What does Microsoft add to this? • Needs to reinvent itself – Expected limited growth in cow-business (Windows) – Digital world opens the door to new challengers: Linux, Apple, Google • Desperately seeking Internet partner – Forced to act after losing ground to Google in the online advertising business. – Can’t wait for a Google – Yahoo alliance – There are no other purchasing options

Slide 9: What will happen? • Yahoo will reject turnover… at current proposed price • Microsoft will increase price (they have no choice, remember?) • Yahoo will accept • Microsof will fail in the Internet again