Social Media Marketing For Biotech and Pharmaceutical Industry
Upcoming SlideShare
Loading in...5
×
 

Social Media Marketing For Biotech and Pharmaceutical Industry

on

  • 4,115 views

Social Media Marketing For Biotech and Pharmaceutical Industry ...

Social Media Marketing For Biotech and Pharmaceutical Industry

Biopharm Company 26/04/11

Topic:
Overview of Social Media
How to use Social Media?- Case Study
Tools for Social Media for Organization
How to Start?

Statistics

Views

Total Views
4,115
Slideshare-icon Views on SlideShare
4,093
Embed Views
22

Actions

Likes
3
Downloads
98
Comments
0

4 Embeds 22

http://digimolek.com 19
http://www.google.com 1
http://www.digimolek.com 1
https://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-NonCommercial LicenseCC Attribution-NonCommercial License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Social Media Marketing For Biotech and Pharmaceutical Industry Social Media Marketing For Biotech and Pharmaceutical Industry Presentation Transcript

    • Social Media Marketing For Biotech and Pharmaceutical Industry Chakard Chalayut (@Molek) Digital Media Specialist Thoth Media Co., Ltd.Tuesday, April 26, 2011
    • ABOUT ME • Chakard Chalayut (@molek) • Digital Media Specialist at Thoth Media Co.,Ltd. • Guest Writer in Digital Marketing Trend section at Media http://th.linkedin.com/in/chakardTuesday, April 26, 2011
    • About Thoth Media Co., Ltd. • Digital Marketing total solution (Consult to implement) for the company who want to engaged to New Media and a brand community. We can do the impossible work to be possible by using New Media Marketing. We are expertise in our work and quarantine every work. • Consult • Community Growing • Online Video Production • Online Application http://Thothmedia.comTuesday, April 26, 2011
    • Topic Overview of Social Media How to use Social Media?- Case Study Tools for Social Media for Organization How to Start?Tuesday, April 26, 2011
    • Overview of Social MediaTuesday, April 26, 2011
    • Social Media is +Tuesday, April 26, 2011
    • History of social media marketing in Thailand 1995 2007 Blog 2010-2011 BlogTuesday, April 26, 2011
    • Social Media is not 1 way communicationTuesday, April 26, 2011
    • Social Media is about ConversationTuesday, April 26, 2011
    • Social Media is NetworkTuesday, April 26, 2011
    • Social Media is aboutTuesday, April 26, 2011
    • Social Media is about FriendshipTuesday, April 26, 2011
    • Social Media is about SharingTuesday, April 26, 2011
    • Social Media is about privilegeTuesday, April 26, 2011
    • Why Should U CareTuesday, April 26, 2011
    • Reason 1# 1/3 of Thailand population use internetTuesday, April 26, 2011
    • Reason 2# 1.24 of Thailand population use mobilephoneTuesday, April 26, 2011
    • Reason 3# Social Network site is 4th online activityTuesday, April 26, 2011
    • Reason 4# Time Spent on Social Media is Growing at 4X the overall internet rate.Tuesday, April 26, 2011
    • Reason 5# Social Media is democratizing communications. Big Times. Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now its the people who are in control Rupert MurdochTuesday, April 26, 2011
    • Reason 6# Power of the word of mouthTuesday, April 26, 2011
    • Social Media empower the force fromTuesday, April 26, 2011
    • Tuesday, April 26, 2011
    • In 2011 500,000,000 USERS = 3rd population in the world 1/13 people use facebookTuesday, April 26, 2011
    • In 2011 500,000,000,000 minutes spent on Facebook/month last year, the number was a measly 150 billionTuesday, April 26, 2011
    • In 2011 25,000,000,000 contents share on Facebook/Month 6X from last yearTuesday, April 26, 2011
    • Tuesday, April 26, 2011
    • In 2011 8,300,000 USERS in Thailand = 1/8 of Thailand Population = 1/2 of Thailand Internet UsersTuesday, April 26, 2011
    • In 2011 150,000,000 USERS 50,000,000 tweets/dayTuesday, April 26, 2011
    • In 2011 440,000 USERS in ThailandTuesday, April 26, 2011
    • 5 years on TwitterTuesday, April 26, 2011
    • 24 Hrs. the amounth of video uploaded to youtube every minute 2,000,000,000 views/dayTuesday, April 26, 2011
    • 4,000,000,000 number of photos on FlickrTuesday, April 26, 2011
    • 93% of Social Media Users Believe a Company Should have a presence in Social MediaTuesday, April 26, 2011
    • 93% of Social Media users think companies should treat social media as yet another channel for broadcasting bullsh*tTuesday, April 26, 2011
    • Old way Marketing is not success “We want to talk to you, but we don’t want to hear back from you. Unless you want to place an order and if so click here.”Tuesday, April 26, 2011
    • Customer behavior was changing.Tuesday, April 26, 2011
    • How the Internet Is Changing AdvertisingTuesday, April 26, 2011
    • Funnel of the marketingTuesday, April 26, 2011
    • Tuesday, April 26, 2011
    • The Customer Decision JourneyTuesday, April 26, 2011
    • Tuesday, April 26, 2011
    • Ignorance of Social Media is Risk lost a big opportunityTuesday, April 26, 2011
    • Ignorance of Social Media is Risk Cause a big ProblemTuesday, April 26, 2011
    • How to use Social Media?- Case StudyTuesday, April 26, 2011
    • Tuesday, April 26, 2011
    • Tuesday, April 26, 2011
    • To Start a Social Media Marketing = Farming people know how to plant but not everyone can get the fruit.Tuesday, April 26, 2011
    • BecauseTuesday, April 26, 2011
    • Social Media Marketing = Online behavior MarketingTuesday, April 26, 2011
    • Define your target groupTuesday, April 26, 2011
    • Define What people need?Tuesday, April 26, 2011
    • Tuesday, April 26, 2011
    • Tuesday, April 26, 2011
    • Tuesday, April 26, 2011
    • Define What your position?Tuesday, April 26, 2011
    • Tuesday, April 26, 2011
    • Define What your content?Tuesday, April 26, 2011
    • where is useful content for customer?Tuesday, April 26, 2011
    • Concept 1# ListenTuesday, April 26, 2011
    • Concept 2#Tuesday, April 26, 2011
    • Concept 3# Be HumanTuesday, April 26, 2011
    • Concept 4# Be RespectfulTuesday, April 26, 2011
    • Concept 5# FunTuesday, April 26, 2011
    • Concept 6# TransparentTuesday, April 26, 2011
    • Tuesday, April 26, 2011
    • Case StudiesTuesday, April 26, 2011
    • GLAXOSMITHKLINE - ALLI DRUG - Obesity drug Objective – Offer Support – Increase success of itʼs customers Strategy -Discussion boards -Official Expert Dieticians - Coupons Outcomes – 289631 members - 316708 message postsTuesday, April 26, 2011
    • BAYER SCHERING PHARMA - WORLD CONTRACEPTION DAY Objective – Education & support – Increase sales of products Strategy – Valuable Content • Workshops • Online brochures & flyers – Featuring prominent celebrities • Micha Barton • Kelly OsbourneTuesday, April 26, 2011
    • BAYER SCHERING PHARMA - DidgetTuesday, April 26, 2011
    • Johnson & Johnson-Acuvue’s The Acuminder app reminds you when it’s time to change your contacts.Tuesday, April 26, 2011
    • Johnson & Johnson-Acuvue’sTuesday, April 26, 2011
    • Johnson & Johnson-HandprintTuesday, April 26, 2011
    • Sanofi-Aventis.TVTuesday, April 26, 2011
    • drive4copdTuesday, April 26, 2011
    • Pfizer UK -Man MOTTuesday, April 26, 2011
    • GNC Thailand Share ContentTuesday, April 26, 2011
    • Nutrilite - Thailand Official PageTuesday, April 26, 2011
    • Tools for Social Media for OrganizationTuesday, April 26, 2011
    • Gartners Hype Cycle for Emerging TechnologiesTuesday, April 26, 2011
    • WebsiteTuesday, April 26, 2011
    • WebsiteTuesday, April 26, 2011
    • Social media to WebsiteTuesday, April 26, 2011
    • BlogTuesday, April 26, 2011
    • Facebook PageTuesday, April 26, 2011
    • TwitterTuesday, April 26, 2011
    • YoutubeTuesday, April 26, 2011
    • FlickrTuesday, April 26, 2011
    • LinkedInTuesday, April 26, 2011
    • Emerging Tools - LayarTuesday, April 26, 2011
    • Emerging Tools - Location based ServiceTuesday, April 26, 2011
    • Emerging Tools - QRTuesday, April 26, 2011
    • Emerging Tools - AppTuesday, April 26, 2011
    • Working Tools - TweetdeckTuesday, April 26, 2011
    • Working Tools - hoosuiteTuesday, April 26, 2011
    • Working Tools - seesmicTuesday, April 26, 2011
    • Working Tools - cotweetTuesday, April 26, 2011
    • Monitering Tools - TwittercounterTuesday, April 26, 2011
    • Monitering Tools - Bit.lyTuesday, April 26, 2011
    • Monitering Tools - Facebook insightTuesday, April 26, 2011
    • Monitering Tools - Google AnalyticsTuesday, April 26, 2011
    • Monitering Tools - TwentyFeetTuesday, April 26, 2011
    • Monitering Tools - Analytic.lyTuesday, April 26, 2011
    • How to Start?Tuesday, April 26, 2011
    • Tuesday, April 26, 2011
    • Have a clear ObjectiveTuesday, April 26, 2011
    • Research your situation in online sphereTuesday, April 26, 2011
    • Learn and understand Online cultureTuesday, April 26, 2011
    • ListenTuesday, April 26, 2011
    • Select the right tool to the right mediaTuesday, April 26, 2011
    • Make a StrategyTuesday, April 26, 2011
    • ENCOURAGE YOUR STAFF TO JOINTuesday, April 26, 2011
    • DO NOT HARD SELLTuesday, April 26, 2011
    • BE A STORYTELLERTuesday, April 26, 2011
    • Prepare for the worst case.Tuesday, April 26, 2011
    • Tuesday, April 26, 2011