Social Media Marketing For Biotech and     Pharmaceutical Industry     Chakard Chalayut     (@Molek)     Digital Media Spe...
ABOUT ME                          • Chakard Chalayut (@molek)                          • Digital Media Specialist at Thoth...
About Thoth Media Co., Ltd.                          • Digital Marketing total solution (Consult to implement) for the    ...
Topic     Overview of Social Media                          How to use Social Media?- Case Study     Tools for Social Medi...
Overview of Social MediaTuesday, April 26, 2011
Social Media is                          +Tuesday, April 26, 2011
History of social media marketing in Thailand   1995   2007                   Blog  2010-2011                             ...
Social Media is not   1 way communicationTuesday, April 26, 2011
Social Media is about                          ConversationTuesday, April 26, 2011
Social Media is                 NetworkTuesday, April 26, 2011
Social Media is aboutTuesday, April 26, 2011
Social Media is about                          FriendshipTuesday, April 26, 2011
Social Media is about                          SharingTuesday, April 26, 2011
Social Media is about                      privilegeTuesday, April 26, 2011
Why         Should           U          CareTuesday, April 26, 2011
Reason 1#                          1/3 of Thailand population use internetTuesday, April 26, 2011
Reason 2#         1.24 of Thailand population use mobilephoneTuesday, April 26, 2011
Reason 3#             Social Network site is 4th                   online activityTuesday, April 26, 2011
Reason 4#  Time Spent on Social Media is Growing at 4X the overall internet               rate.Tuesday, April 26, 2011
Reason 5#    Social Media is democratizing communications.                      Big Times.                      Technology...
Reason 6#          Power of the word of mouthTuesday, April 26, 2011
Social Media empower the force fromTuesday, April 26, 2011
In 2011                          500,000,000 USERS                                      =                          3rd pop...
In 2011   500,000,000,000 minutes spent        on Facebook/month                          last year, the number was a meas...
In 2011        25,000,000,000 contents share             on Facebook/Month                             6X from last yearTu...
Tuesday, April 26, 2011
In 2011                           150,000,000 USERS                          50,000,000 tweets/dayTuesday, April 26, 2011
In 2011                   440,000 USERS in ThailandTuesday, April 26, 2011
5 years on TwitterTuesday, April 26, 2011
24 Hrs.                          the amounth of video uploaded to youtube every minute                     2,000,000,000 v...
93% of Social Media Users Believe                              a Company Should have                             a presenc...
93% of Social Media users think companies should treat social      media as yet another channel for broadcasting bullsh*tT...
Old way Marketing is not success                                          “We want to talk to                             ...
Customer behavior was changing.Tuesday, April 26, 2011
How the Internet Is Changing AdvertisingTuesday, April 26, 2011
Funnel of the marketingTuesday, April 26, 2011
Tuesday, April 26, 2011
Tuesday, April 26, 2011
Ignorance of Social Media is Risk    lost a big opportunityTuesday, April 26, 2011
Ignorance of Social Media is Risk      Cause a big ProblemTuesday, April 26, 2011
How to use Social Media?- Case StudyTuesday, April 26, 2011
Tuesday, April 26, 2011
Tuesday, April 26, 2011
To Start a Social Media Marketing = Farming              people know how to plant but not everyone can get the fruit.Tuesd...
BecauseTuesday, April 26, 2011
Social Media Marketing = Online behavior MarketingTuesday, April 26, 2011
Define your target groupTuesday, April 26, 2011
Define What people need?Tuesday, April 26, 2011
Tuesday, April 26, 2011
Tuesday, April 26, 2011
Tuesday, April 26, 2011
Define What your position?Tuesday, April 26, 2011
Tuesday, April 26, 2011
Define What your content?Tuesday, April 26, 2011
where is useful content for customer?Tuesday, April 26, 2011
Concept 1#                   ListenTuesday, April 26, 2011
Concept 2#Tuesday, April 26, 2011
Concept 3#                          Be HumanTuesday, April 26, 2011
Concept 4#                    Be RespectfulTuesday, April 26, 2011
Concept 5#                          FunTuesday, April 26, 2011
Concept 6#                TransparentTuesday, April 26, 2011
Tuesday, April 26, 2011
Case StudiesTuesday, April 26, 2011
GLAXOSMITHKLINE - ALLI DRUG                                 - Obesity drug                                   Objective    ...
BAYER SCHERING PHARMA - WORLD CONTRACEPTION DAY                              Objective                              – Educ...
BAYER SCHERING PHARMA - DidgetTuesday, April 26, 2011
Johnson & Johnson-Acuvue’s                                The Acuminder app                                reminds you whe...
Johnson & Johnson-Acuvue’sTuesday, April 26, 2011
Johnson & Johnson-HandprintTuesday, April 26, 2011
Sanofi-Aventis.TVTuesday, April 26, 2011
drive4copdTuesday, April 26, 2011
GNC Thailand                          Share ContentTuesday, April 26, 2011
Nutrilite - Thailand Official PageTuesday, April 26, 2011
Tools for Social Media for OrganizationTuesday, April 26, 2011
Gartners Hype Cycle for Emerging TechnologiesTuesday, April 26, 2011
WebsiteTuesday, April 26, 2011
WebsiteTuesday, April 26, 2011
Social media to WebsiteTuesday, April 26, 2011
BlogTuesday, April 26, 2011
Facebook PageTuesday, April 26, 2011
TwitterTuesday, April 26, 2011
YoutubeTuesday, April 26, 2011
FlickrTuesday, April 26, 2011
LinkedInTuesday, April 26, 2011
Emerging Tools - LayarTuesday, April 26, 2011
Emerging Tools - Location based ServiceTuesday, April 26, 2011
Emerging Tools - QRTuesday, April 26, 2011
Emerging Tools - AppTuesday, April 26, 2011
Working Tools - TweetdeckTuesday, April 26, 2011
Working Tools - hoosuiteTuesday, April 26, 2011
Working Tools - seesmicTuesday, April 26, 2011
Working Tools - cotweetTuesday, April 26, 2011
Monitering Tools - TwittercounterTuesday, April 26, 2011
Monitering Tools - Bit.lyTuesday, April 26, 2011
Monitering Tools - Facebook insightTuesday, April 26, 2011
Monitering Tools - Google AnalyticsTuesday, April 26, 2011
Monitering Tools - TwentyFeetTuesday, April 26, 2011
Monitering Tools - Analytic.lyTuesday, April 26, 2011
How to Start?Tuesday, April 26, 2011
Tuesday, April 26, 2011
Have a clear ObjectiveTuesday, April 26, 2011
Research your situation in online sphereTuesday, April 26, 2011
Learn and understand Online cultureTuesday, April 26, 2011
ListenTuesday, April 26, 2011
Select the right tool to the right mediaTuesday, April 26, 2011
Make a StrategyTuesday, April 26, 2011
ENCOURAGE YOUR STAFF TO JOINTuesday, April 26, 2011
DO NOT HARD SELLTuesday, April 26, 2011
BE A STORYTELLERTuesday, April 26, 2011
Prepare for the worst case.Tuesday, April 26, 2011
Tuesday, April 26, 2011
Social Media Marketing For Biotech and Pharmaceutical Industry
Social Media Marketing For Biotech and Pharmaceutical Industry
Social Media Marketing For Biotech and Pharmaceutical Industry
Social Media Marketing For Biotech and Pharmaceutical Industry
Social Media Marketing For Biotech and Pharmaceutical Industry
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Social Media Marketing For Biotech and Pharmaceutical Industry

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Social Media Marketing For Biotech and Pharmaceutical Industry

Biopharm Company 26/04/11

Topic:
Overview of Social Media
How to use Social Media?- Case Study
Tools for Social Media for Organization
How to Start?

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Social Media Marketing For Biotech and Pharmaceutical Industry

  1. 1. Social Media Marketing For Biotech and Pharmaceutical Industry Chakard Chalayut (@Molek) Digital Media Specialist Thoth Media Co., Ltd.Tuesday, April 26, 2011
  2. 2. ABOUT ME • Chakard Chalayut (@molek) • Digital Media Specialist at Thoth Media Co.,Ltd. • Guest Writer in Digital Marketing Trend section at Media http://th.linkedin.com/in/chakardTuesday, April 26, 2011
  3. 3. About Thoth Media Co., Ltd. • Digital Marketing total solution (Consult to implement) for the company who want to engaged to New Media and a brand community. We can do the impossible work to be possible by using New Media Marketing. We are expertise in our work and quarantine every work. • Consult • Community Growing • Online Video Production • Online Application http://Thothmedia.comTuesday, April 26, 2011
  4. 4. Topic Overview of Social Media How to use Social Media?- Case Study Tools for Social Media for Organization How to Start?Tuesday, April 26, 2011
  5. 5. Overview of Social MediaTuesday, April 26, 2011
  6. 6. Social Media is +Tuesday, April 26, 2011
  7. 7. History of social media marketing in Thailand 1995 2007 Blog 2010-2011 BlogTuesday, April 26, 2011
  8. 8. Social Media is not 1 way communicationTuesday, April 26, 2011
  9. 9. Social Media is about ConversationTuesday, April 26, 2011
  10. 10. Social Media is NetworkTuesday, April 26, 2011
  11. 11. Social Media is aboutTuesday, April 26, 2011
  12. 12. Social Media is about FriendshipTuesday, April 26, 2011
  13. 13. Social Media is about SharingTuesday, April 26, 2011
  14. 14. Social Media is about privilegeTuesday, April 26, 2011
  15. 15. Why Should U CareTuesday, April 26, 2011
  16. 16. Reason 1# 1/3 of Thailand population use internetTuesday, April 26, 2011
  17. 17. Reason 2# 1.24 of Thailand population use mobilephoneTuesday, April 26, 2011
  18. 18. Reason 3# Social Network site is 4th online activityTuesday, April 26, 2011
  19. 19. Reason 4# Time Spent on Social Media is Growing at 4X the overall internet rate.Tuesday, April 26, 2011
  20. 20. Reason 5# Social Media is democratizing communications. Big Times. Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now its the people who are in control Rupert MurdochTuesday, April 26, 2011
  21. 21. Reason 6# Power of the word of mouthTuesday, April 26, 2011
  22. 22. Social Media empower the force fromTuesday, April 26, 2011
  23. 23. Tuesday, April 26, 2011
  24. 24. In 2011 500,000,000 USERS = 3rd population in the world 1/13 people use facebookTuesday, April 26, 2011
  25. 25. In 2011 500,000,000,000 minutes spent on Facebook/month last year, the number was a measly 150 billionTuesday, April 26, 2011
  26. 26. In 2011 25,000,000,000 contents share on Facebook/Month 6X from last yearTuesday, April 26, 2011
  27. 27. Tuesday, April 26, 2011
  28. 28. In 2011 8,300,000 USERS in Thailand = 1/8 of Thailand Population = 1/2 of Thailand Internet UsersTuesday, April 26, 2011
  29. 29. In 2011 150,000,000 USERS 50,000,000 tweets/dayTuesday, April 26, 2011
  30. 30. In 2011 440,000 USERS in ThailandTuesday, April 26, 2011
  31. 31. 5 years on TwitterTuesday, April 26, 2011
  32. 32. 24 Hrs. the amounth of video uploaded to youtube every minute 2,000,000,000 views/dayTuesday, April 26, 2011
  33. 33. 4,000,000,000 number of photos on FlickrTuesday, April 26, 2011
  34. 34. 93% of Social Media Users Believe a Company Should have a presence in Social MediaTuesday, April 26, 2011
  35. 35. 93% of Social Media users think companies should treat social media as yet another channel for broadcasting bullsh*tTuesday, April 26, 2011
  36. 36. Old way Marketing is not success “We want to talk to you, but we don’t want to hear back from you. Unless you want to place an order and if so click here.”Tuesday, April 26, 2011
  37. 37. Customer behavior was changing.Tuesday, April 26, 2011
  38. 38. How the Internet Is Changing AdvertisingTuesday, April 26, 2011
  39. 39. Funnel of the marketingTuesday, April 26, 2011
  40. 40. Tuesday, April 26, 2011
  41. 41. The Customer Decision JourneyTuesday, April 26, 2011
  42. 42. Tuesday, April 26, 2011
  43. 43. Ignorance of Social Media is Risk lost a big opportunityTuesday, April 26, 2011
  44. 44. Ignorance of Social Media is Risk Cause a big ProblemTuesday, April 26, 2011
  45. 45. How to use Social Media?- Case StudyTuesday, April 26, 2011
  46. 46. Tuesday, April 26, 2011
  47. 47. Tuesday, April 26, 2011
  48. 48. To Start a Social Media Marketing = Farming people know how to plant but not everyone can get the fruit.Tuesday, April 26, 2011
  49. 49. BecauseTuesday, April 26, 2011
  50. 50. Social Media Marketing = Online behavior MarketingTuesday, April 26, 2011
  51. 51. Define your target groupTuesday, April 26, 2011
  52. 52. Define What people need?Tuesday, April 26, 2011
  53. 53. Tuesday, April 26, 2011
  54. 54. Tuesday, April 26, 2011
  55. 55. Tuesday, April 26, 2011
  56. 56. Define What your position?Tuesday, April 26, 2011
  57. 57. Tuesday, April 26, 2011
  58. 58. Define What your content?Tuesday, April 26, 2011
  59. 59. where is useful content for customer?Tuesday, April 26, 2011
  60. 60. Concept 1# ListenTuesday, April 26, 2011
  61. 61. Concept 2#Tuesday, April 26, 2011
  62. 62. Concept 3# Be HumanTuesday, April 26, 2011
  63. 63. Concept 4# Be RespectfulTuesday, April 26, 2011
  64. 64. Concept 5# FunTuesday, April 26, 2011
  65. 65. Concept 6# TransparentTuesday, April 26, 2011
  66. 66. Tuesday, April 26, 2011
  67. 67. Case StudiesTuesday, April 26, 2011
  68. 68. GLAXOSMITHKLINE - ALLI DRUG - Obesity drug Objective – Offer Support – Increase success of itʼs customers Strategy -Discussion boards -Official Expert Dieticians - Coupons Outcomes – 289631 members - 316708 message postsTuesday, April 26, 2011
  69. 69. BAYER SCHERING PHARMA - WORLD CONTRACEPTION DAY Objective – Education & support – Increase sales of products Strategy – Valuable Content • Workshops • Online brochures & flyers – Featuring prominent celebrities • Micha Barton • Kelly OsbourneTuesday, April 26, 2011
  70. 70. BAYER SCHERING PHARMA - DidgetTuesday, April 26, 2011
  71. 71. Johnson & Johnson-Acuvue’s The Acuminder app reminds you when it’s time to change your contacts.Tuesday, April 26, 2011
  72. 72. Johnson & Johnson-Acuvue’sTuesday, April 26, 2011
  73. 73. Johnson & Johnson-HandprintTuesday, April 26, 2011
  74. 74. Sanofi-Aventis.TVTuesday, April 26, 2011
  75. 75. drive4copdTuesday, April 26, 2011
  76. 76. Pfizer UK -Man MOTTuesday, April 26, 2011
  77. 77. GNC Thailand Share ContentTuesday, April 26, 2011
  78. 78. Nutrilite - Thailand Official PageTuesday, April 26, 2011
  79. 79. Tools for Social Media for OrganizationTuesday, April 26, 2011
  80. 80. Gartners Hype Cycle for Emerging TechnologiesTuesday, April 26, 2011
  81. 81. WebsiteTuesday, April 26, 2011
  82. 82. WebsiteTuesday, April 26, 2011
  83. 83. Social media to WebsiteTuesday, April 26, 2011
  84. 84. BlogTuesday, April 26, 2011
  85. 85. Facebook PageTuesday, April 26, 2011
  86. 86. TwitterTuesday, April 26, 2011
  87. 87. YoutubeTuesday, April 26, 2011
  88. 88. FlickrTuesday, April 26, 2011
  89. 89. LinkedInTuesday, April 26, 2011
  90. 90. Emerging Tools - LayarTuesday, April 26, 2011
  91. 91. Emerging Tools - Location based ServiceTuesday, April 26, 2011
  92. 92. Emerging Tools - QRTuesday, April 26, 2011
  93. 93. Emerging Tools - AppTuesday, April 26, 2011
  94. 94. Working Tools - TweetdeckTuesday, April 26, 2011
  95. 95. Working Tools - hoosuiteTuesday, April 26, 2011
  96. 96. Working Tools - seesmicTuesday, April 26, 2011
  97. 97. Working Tools - cotweetTuesday, April 26, 2011
  98. 98. Monitering Tools - TwittercounterTuesday, April 26, 2011
  99. 99. Monitering Tools - Bit.lyTuesday, April 26, 2011
  100. 100. Monitering Tools - Facebook insightTuesday, April 26, 2011
  101. 101. Monitering Tools - Google AnalyticsTuesday, April 26, 2011
  102. 102. Monitering Tools - TwentyFeetTuesday, April 26, 2011
  103. 103. Monitering Tools - Analytic.lyTuesday, April 26, 2011
  104. 104. How to Start?Tuesday, April 26, 2011
  105. 105. Tuesday, April 26, 2011
  106. 106. Have a clear ObjectiveTuesday, April 26, 2011
  107. 107. Research your situation in online sphereTuesday, April 26, 2011
  108. 108. Learn and understand Online cultureTuesday, April 26, 2011
  109. 109. ListenTuesday, April 26, 2011
  110. 110. Select the right tool to the right mediaTuesday, April 26, 2011
  111. 111. Make a StrategyTuesday, April 26, 2011
  112. 112. ENCOURAGE YOUR STAFF TO JOINTuesday, April 26, 2011
  113. 113. DO NOT HARD SELLTuesday, April 26, 2011
  114. 114. BE A STORYTELLERTuesday, April 26, 2011
  115. 115. Prepare for the worst case.Tuesday, April 26, 2011
  116. 116. Tuesday, April 26, 2011

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