Social Media for non profit
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Social Media for non profit

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Social Media for Non-Profit Organization. Teaching at Thaihealth Organization on 26-06-10 with @hohoteam

Social Media for Non-Profit Organization. Teaching at Thaihealth Organization on 26-06-10 with @hohoteam

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Social Media for non profit Social Media for non profit Presentation Transcript

  • Social Media For Non-Profit For Non-Profit
    • Chakard Chalayut (@molek)
    • Digital Media Specialist
    • Thoth Media Co.,Ltd.
  • What is Social Media?
    • Social Media is people using online tools to share their content and have a conversation network
  • Social Media Platform Objective Social Media Tools Facebook Post Facebook Chat Youtube Myspace Website Article Twitter Webboard Post Re-Twitter
  • Media Content Sharing
  • Why You should care of Social Media?
    • Facebook have 2.5 million of Thai People
    • 50% of user is 15-35 years old.
  • Why You should care of Social Media?
    • Twitter have approx. 100,000 Thai people.
    • Most of users are 1st Jobber.
  •  
  •  
    • If you use internet right here right now, then you are using Social Media
  • 73% of active online user read a blog 53% join Social Network uploaded Video 22% Source: Universal McCain Comparative Study on Social Media Trends (March 2008)
  •  
    • Your Supporter are in Social Media
    • ... and they can be your influencer to spread your organization content.
    • Making the Connection between You and people
  • Non-Profits on Social Media
  • Non-Profits on Social Media
    • Did You Notice a Trend?
  • “ The real value of social media is word-of-mouth.” John Haydon, marketing consultant
  • Successful Story $11,000 in 48 hrs. Over 98% of donors had never before donated to Epic Change.
  • Successful Story 1 million views on Flickr Crowdsourced mapping Haiti Earthquake
  • Successful Story
  • Successful Story
  • Successful Story
  • Show Case TOXIC BRAINSTORMING http://www.youtube.com/watch?v=AOYAF9NxNvg
  • Show Case http://www.youtube.com/watch?v=2lXh2n0aPyw Piano stairs - TheFunTheory.com
  • Show Case The world's deepest bin - Thefuntheory.com http://www.youtube.com/watch?v=cbEKAwCoCKw&feature=related
  • Show Case http://www.youtube.com/watch?v=5F6xVC2jqCM Pathways to Housing - Projections in New York
  • Show Case Nike x LIVESTRONG - What is a Chalkbot http://www.youtube.com/watch?v=5Jb-KT4r6NY
  • Show Case Live interactive mega billboard against agression http://www.youtube.com/watch?v=uDTdHG_FytM
  • Show Case 73,000 BAR TAB http://www.youtube.com/watch?v=7PiL6sJ325Q
  • Show Case Buzzed Driving - Ambulance http://www.youtube.com/watch?v=OYCHpZ13l-E&feature=channel
  • Show Case Action Innocence: Alone http://www.youtube.com/watch?v=u1hkoe6Ry_k
  • Show Case http://www.youtube.com/watch?v=eAujZ4PoFFM Teach For India 2009
  • Show Case Saving The Dancing Bears Of India http://www.wpp.com/wppedcream/2009/360/360_010.html
  • Show Case Khede Kasra Complete Campaign http://www.youtube.com/watch?v=KEEeWUI_Z38
  • Rule for Social Media
  • Insights
  • Don’t Re imagine or Repurpose
  • Show your Organization Story
  • Don’t Control
  • Listen
  • Involved
  • Spark Conversation
  • Transparent
  • Think Long
  • Reference
    • www.slideshare.net/Primal Media / social - media - non - profit s
    • h ttp://adsoftheworld.com/blog/top_five_rules_for_digital_marketing_success_in_an_anytime_everywhere_world
    • http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-s trangers-the-most/