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Social Media for non profit
Social Media for non profit
Social Media for non profit
Social Media for non profit
Social Media for non profit
Social Media for non profit
Social Media for non profit
Social Media for non profit
Social Media for non profit
Social Media for non profit
Social Media for non profit
Social Media for non profit
Social Media for non profit
Social Media for non profit
Social Media for non profit
Social Media for non profit
Social Media for non profit
Social Media for non profit
Social Media for non profit
Social Media for non profit
Social Media for non profit
Social Media for non profit
Social Media for non profit
Social Media for non profit
Social Media for non profit
Social Media for non profit
Social Media for non profit
Social Media for non profit
Social Media for non profit
Social Media for non profit
Social Media for non profit
Social Media for non profit
Social Media for non profit
Social Media for non profit
Social Media for non profit
Social Media for non profit
Social Media for non profit
Social Media for non profit
Social Media for non profit
Social Media for non profit
Social Media for non profit
Social Media for non profit
Social Media for non profit
Social Media for non profit
Social Media for non profit
Social Media for non profit
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Social Media for non profit

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Social Media for Non-Profit Organization. Teaching at Thaihealth Organization on 26-06-10 with @hohoteam

Social Media for Non-Profit Organization. Teaching at Thaihealth Organization on 26-06-10 with @hohoteam

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  • 1. Social Media For Non-Profit For Non-Profit <ul><li>Chakard Chalayut (@molek) </li></ul><ul><li>Digital Media Specialist </li></ul><ul><li>Thoth Media Co.,Ltd. </li></ul>
  • 2. What is Social Media? <ul><li>Social Media is people using online tools to share their content and have a conversation network </li></ul>
  • 3. Social Media Platform Objective Social Media Tools Facebook Post Facebook Chat Youtube Myspace Website Article Twitter Webboard Post Re-Twitter
  • 4. Media Content Sharing
  • 5. Why You should care of Social Media? <ul><li>Facebook have 2.5 million of Thai People </li></ul><ul><li>50% of user is 15-35 years old. </li></ul>
  • 6. Why You should care of Social Media? <ul><li>Twitter have approx. 100,000 Thai people. </li></ul><ul><li>Most of users are 1st Jobber. </li></ul>
  • 7. &nbsp;
  • 8. &nbsp;
  • 9. <ul><li>If you use internet right here right now, then you are using Social Media </li></ul>
  • 10. 73% of active online user read a blog 53% join Social Network uploaded Video 22% Source: Universal McCain Comparative Study on Social Media Trends (March 2008)
  • 11. &nbsp;
  • 12. <ul><li>Your Supporter are in Social Media </li></ul>
  • 13. <ul><li>... and they can be your influencer to spread your organization content. </li></ul>
  • 14. <ul><li>Making the Connection between You and people </li></ul>
  • 15. Non-Profits on Social Media
  • 16. Non-Profits on Social Media
  • 17. <ul><li>Did You Notice a Trend? </li></ul>
  • 18. “ The real value of social media is word-of-mouth.” John Haydon, marketing consultant
  • 19. Successful Story $11,000 in 48 hrs. Over 98% of donors had never before donated to Epic Change.
  • 20. Successful Story 1 million views on Flickr Crowdsourced mapping Haiti Earthquake
  • 21. Successful Story
  • 22. Successful Story
  • 23. Successful Story
  • 24. Show Case TOXIC BRAINSTORMING http://www.youtube.com/watch?v=AOYAF9NxNvg
  • 25. Show Case http://www.youtube.com/watch?v=2lXh2n0aPyw Piano stairs - TheFunTheory.com
  • 26. Show Case The world&apos;s deepest bin - Thefuntheory.com http://www.youtube.com/watch?v=cbEKAwCoCKw&amp;feature=related
  • 27. Show Case http://www.youtube.com/watch?v=5F6xVC2jqCM Pathways to Housing - Projections in New York
  • 28. Show Case Nike x LIVESTRONG - What is a Chalkbot http://www.youtube.com/watch?v=5Jb-KT4r6NY
  • 29. Show Case Live interactive mega billboard against agression http://www.youtube.com/watch?v=uDTdHG_FytM
  • 30. Show Case 73,000 BAR TAB http://www.youtube.com/watch?v=7PiL6sJ325Q
  • 31. Show Case Buzzed Driving - Ambulance http://www.youtube.com/watch?v=OYCHpZ13l-E&amp;feature=channel
  • 32. Show Case Action Innocence: Alone http://www.youtube.com/watch?v=u1hkoe6Ry_k
  • 33. Show Case http://www.youtube.com/watch?v=eAujZ4PoFFM Teach For India 2009
  • 34. Show Case Saving The Dancing Bears Of India http://www.wpp.com/wppedcream/2009/360/360_010.html
  • 35. Show Case Khede Kasra Complete Campaign http://www.youtube.com/watch?v=KEEeWUI_Z38
  • 36. Rule for Social Media
  • 37. Insights
  • 38. Don’t Re imagine or Repurpose
  • 39. Show your Organization Story
  • 40. Don’t Control
  • 41. Listen
  • 42. Involved
  • 43. Spark Conversation
  • 44. Transparent
  • 45. Think Long
  • 46. Reference <ul><li>www.slideshare.net/Primal Media / social - media - non - profit s </li></ul><ul><li>h ttp://adsoftheworld.com/blog/top_five_rules_for_digital_marketing_success_in_an_anytime_everywhere_world </li></ul><ul><li>http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-s trangers-the-most/ </li></ul>

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