Social Media for non profit

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Social Media for Non-Profit Organization. Teaching at Thaihealth Organization on 26-06-10 with @hohoteam

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Social Media for non profit

  1. 1. Social Media For Non-Profit For Non-Profit <ul><li>Chakard Chalayut (@molek) </li></ul><ul><li>Digital Media Specialist </li></ul><ul><li>Thoth Media Co.,Ltd. </li></ul>
  2. 2. What is Social Media? <ul><li>Social Media is people using online tools to share their content and have a conversation network </li></ul>
  3. 3. Social Media Platform Objective Social Media Tools Facebook Post Facebook Chat Youtube Myspace Website Article Twitter Webboard Post Re-Twitter
  4. 4. Media Content Sharing
  5. 5. Why You should care of Social Media? <ul><li>Facebook have 2.5 million of Thai People </li></ul><ul><li>50% of user is 15-35 years old. </li></ul>
  6. 6. Why You should care of Social Media? <ul><li>Twitter have approx. 100,000 Thai people. </li></ul><ul><li>Most of users are 1st Jobber. </li></ul>
  7. 9. <ul><li>If you use internet right here right now, then you are using Social Media </li></ul>
  8. 10. 73% of active online user read a blog 53% join Social Network uploaded Video 22% Source: Universal McCain Comparative Study on Social Media Trends (March 2008)
  9. 12. <ul><li>Your Supporter are in Social Media </li></ul>
  10. 13. <ul><li>... and they can be your influencer to spread your organization content. </li></ul>
  11. 14. <ul><li>Making the Connection between You and people </li></ul>
  12. 15. Non-Profits on Social Media
  13. 16. Non-Profits on Social Media
  14. 17. <ul><li>Did You Notice a Trend? </li></ul>
  15. 18. “ The real value of social media is word-of-mouth.” John Haydon, marketing consultant
  16. 19. Successful Story $11,000 in 48 hrs. Over 98% of donors had never before donated to Epic Change.
  17. 20. Successful Story 1 million views on Flickr Crowdsourced mapping Haiti Earthquake
  18. 21. Successful Story
  19. 22. Successful Story
  20. 23. Successful Story
  21. 24. Show Case TOXIC BRAINSTORMING http://www.youtube.com/watch?v=AOYAF9NxNvg
  22. 25. Show Case http://www.youtube.com/watch?v=2lXh2n0aPyw Piano stairs - TheFunTheory.com
  23. 26. Show Case The world's deepest bin - Thefuntheory.com http://www.youtube.com/watch?v=cbEKAwCoCKw&feature=related
  24. 27. Show Case http://www.youtube.com/watch?v=5F6xVC2jqCM Pathways to Housing - Projections in New York
  25. 28. Show Case Nike x LIVESTRONG - What is a Chalkbot http://www.youtube.com/watch?v=5Jb-KT4r6NY
  26. 29. Show Case Live interactive mega billboard against agression http://www.youtube.com/watch?v=uDTdHG_FytM
  27. 30. Show Case 73,000 BAR TAB http://www.youtube.com/watch?v=7PiL6sJ325Q
  28. 31. Show Case Buzzed Driving - Ambulance http://www.youtube.com/watch?v=OYCHpZ13l-E&feature=channel
  29. 32. Show Case Action Innocence: Alone http://www.youtube.com/watch?v=u1hkoe6Ry_k
  30. 33. Show Case http://www.youtube.com/watch?v=eAujZ4PoFFM Teach For India 2009
  31. 34. Show Case Saving The Dancing Bears Of India http://www.wpp.com/wppedcream/2009/360/360_010.html
  32. 35. Show Case Khede Kasra Complete Campaign http://www.youtube.com/watch?v=KEEeWUI_Z38
  33. 36. Rule for Social Media
  34. 37. Insights
  35. 38. Don’t Re imagine or Repurpose
  36. 39. Show your Organization Story
  37. 40. Don’t Control
  38. 41. Listen
  39. 42. Involved
  40. 43. Spark Conversation
  41. 44. Transparent
  42. 45. Think Long
  43. 46. Reference <ul><li>www.slideshare.net/Primal Media / social - media - non - profit s </li></ul><ul><li>h ttp://adsoftheworld.com/blog/top_five_rules_for_digital_marketing_success_in_an_anytime_everywhere_world </li></ul><ul><li>http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-s trangers-the-most/ </li></ul>

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