Scratch 2SocialMedia  Chakard Chalayut (@molek)  Social Media Manager  Thoth Media Co., Ltd.  Digital Marketing Agency
Did you know or use ?
APAC Internet Population                50.8% of the total online population in                the Asia-Pacific region visi...
The majority of the world‟s heavyInternet users are in Asia, 41% ofthe world‟s online population, that‟sabout 530 million ...
http://thesocialbusinessbook.com/strategy/2011-global-social-media-usage-behaviors/
Compare Media
47.56%of Thailandvisitors onFacebook    458% of APAC visitors on FacebookSource: http://www.socialbakers.com/facebook-stat...
IN 2007, 15% OF B2B MARKETERS POLLED SAID THEYWERE USING SOCIAL MEDIA. - OgilvyOne
TODAY, THAT NUMBER HAS QUADRUPLED. DIGITALAND WORD OF MOUTH AS THE MOST TRUSTWORTHYSOURCE OF INFORMATION. - OgilvyOne
B2B decision makersspend 1% of the timebuying.They now spend theother 99%researching& talking toeach other.               ...
Mythabout Social Media
Social Media is bullshit!!
Fact                          Social Media is going Mainstream.                           ~800,000,000 members            ...
B2B companiesdidn’t use Social Media.
Fact 41% of B2B Companies using Facebook   have acquired new customer from it 62% of B2C Companies using Facebook   have a...
Fact Companies that use Twitter average     2X more leads than those that don’t   Companies with 1000+ Twitter Follower   ...
Social Media is Obscure,     Niche Content
FactSocial Media is a trusted source for manypurchase decisions and product opinions –especially in B2B.89%       of US in...
Social Media is Not Relevant       to Conversion
Fact
Fact25% of search results for the World’s Top 20largest brands are links to user-generated content34% of bloggers post opi...
Social Media is Not Worth the            Risk
FactSocial media has became a critical component in buildingpositive relationships.All of this is built into search result...
Television ads is one of the  most effective forms of        advertising
Fact            86% of people skip TV ads.                14% trust advertisementsTV on demand, Youtube, internet TV & Cab...
Who can use SocialMedia?[Who will responsiblefor this job?]
All
if you are senior Level“I am an opinion leader with a robust knowledgebase, I want to raise awareness”
if you are marketing“I need channels to place our content, and thereforebuild traffic.”
if you are PR“I want to know and respond to what public is sayingabout our products and services.”
if you are HR/Sales“I want tools to network. So I can create newbusiness and find awesome employees.”
How To Start?
1.Clear Objective Think about what you’re looking to achieve from Social Media. Is it measurable?2.Research your Brand SWO...
3. Listen before talk- What people say about your brand in Social Media?- Take care your customer on online.4. Influencers...
5. Make your onlineidentity- Join LinkedIn, Facebook, Twitter, Youtube- Search for questions on LinkedIn, Twitter Answers ...
measurable?~ 50% unsure of their ROI/Value/Impact on SocialMedia.Step 1.Define KPI for each Social Media Examples:- Follow...
Step 2.Configure your analytics [Free]:- Tracking Tools From Social MediaStep 3.Use other Social Analytics Tools [Free or ...
Step 4.Understanding each Social Metrics:
Step 5.Revise Your Strategy:
Content?1. Paid: Digital advertising, banners, adwords, overlays2. Owned: Created assets, custom content3. Earned: Brand-r...
Devices?           4Monitor
Crisis Management?  Need Only One Message to speak.Understand your consumerbehavior
Recap!!- Social Media is mainstream media,effective and work as a part of marketingplan.- Put the right tools to the right...
Referenceshttp://www.slideshare.net/HubSpothttp://www.slideshare.net/360digitalinfluencehttp://www.socialnomics.net/2009/0...
Scratch 2 Social Media
Scratch 2 Social Media
Scratch 2 Social Media
Scratch 2 Social Media
Scratch 2 Social Media
Scratch 2 Social Media
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Scratch 2 Social Media

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Scratch 2 Social Media with APAC Social Media, Fact and Figure of Social Media B2B, B2C Stats

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  • Scratch 2 Social Media

    1. 1. Scratch 2SocialMedia Chakard Chalayut (@molek) Social Media Manager Thoth Media Co., Ltd. Digital Marketing Agency
    2. 2. Did you know or use ?
    3. 3. APAC Internet Population 50.8% of the total online population in the Asia-Pacific region visited a social networking site in 2010 - comScore
    4. 4. The majority of the world‟s heavyInternet users are in Asia, 41% ofthe world‟s online population, that‟sabout 530 million users. (Source:Comscore))
    5. 5. http://thesocialbusinessbook.com/strategy/2011-global-social-media-usage-behaviors/
    6. 6. Compare Media
    7. 7. 47.56%of Thailandvisitors onFacebook 458% of APAC visitors on FacebookSource: http://www.socialbakers.com/facebook-statistics/?interval=last-6-months#chart-intervals
    8. 8. IN 2007, 15% OF B2B MARKETERS POLLED SAID THEYWERE USING SOCIAL MEDIA. - OgilvyOne
    9. 9. TODAY, THAT NUMBER HAS QUADRUPLED. DIGITALAND WORD OF MOUTH AS THE MOST TRUSTWORTHYSOURCE OF INFORMATION. - OgilvyOne
    10. 10. B2B decision makersspend 1% of the timebuying.They now spend theother 99%researching& talking toeach other. - OgilvyOne
    11. 11. Mythabout Social Media
    12. 12. Social Media is bullshit!!
    13. 13. Fact Social Media is going Mainstream. ~800,000,000 members [500,000,000 active]the fast growing segment are users over 30 years old • 42% left a comment on web site or blog • 43% posted a comment within a forum or message boar • 29% uploaded a video online • 50% uploaded a photo online • 26% use a micro-blogging service like Twitter • 65% watched a video • 37% actively write blogs
    14. 14. B2B companiesdidn’t use Social Media.
    15. 15. Fact 41% of B2B Companies using Facebook have acquired new customer from it 62% of B2C Companies using Facebook have acquired new customer from it
    16. 16. Fact Companies that use Twitter average 2X more leads than those that don’t Companies with 1000+ Twitter Follower get 6X more traffic 39% of B2B Companies using Twitter have acquired new customer from it 42% of Companies using Twitter for marketing have acquired new customer from it
    17. 17. Social Media is Obscure, Niche Content
    18. 18. FactSocial Media is a trusted source for manypurchase decisions and product opinions –especially in B2B.89% of US internet users search onlinebefore they make a purchase, even when thepurchase is make at a local business57% of companies have acquired acustomer through their blog
    19. 19. Social Media is Not Relevant to Conversion
    20. 20. Fact
    21. 21. Fact25% of search results for the World’s Top 20largest brands are links to user-generated content34% of bloggers post opinions about products &brands78% of consumers trust peer recommendations
    22. 22. Social Media is Not Worth the Risk
    23. 23. FactSocial media has became a critical component in buildingpositive relationships.All of this is built into search results, increasing visibility andpromoting thought leadership to prospective customers.
    24. 24. Television ads is one of the most effective forms of advertising
    25. 25. Fact 86% of people skip TV ads. 14% trust advertisementsTV on demand, Youtube, internet TV & Cable havefragmented TV audiences
    26. 26. Who can use SocialMedia?[Who will responsiblefor this job?]
    27. 27. All
    28. 28. if you are senior Level“I am an opinion leader with a robust knowledgebase, I want to raise awareness”
    29. 29. if you are marketing“I need channels to place our content, and thereforebuild traffic.”
    30. 30. if you are PR“I want to know and respond to what public is sayingabout our products and services.”
    31. 31. if you are HR/Sales“I want tools to network. So I can create newbusiness and find awesome employees.”
    32. 32. How To Start?
    33. 33. 1.Clear Objective Think about what you’re looking to achieve from Social Media. Is it measurable?2.Research your Brand SWOT analysis your brand from online - What shows up in social search result ? - What are people talk about your brand?
    34. 34. 3. Listen before talk- What people say about your brand in Social Media?- Take care your customer on online.4. Influencers- Who are the people who come upthe most?- Are they widely read? Do theygenerate conversation? Are they an expert in your industry?
    35. 35. 5. Make your onlineidentity- Join LinkedIn, Facebook, Twitter, Youtube- Search for questions on LinkedIn, Twitter Answers and listen to whatpeople are asking6. Make your Content- Publish thought leadership in multimedia as well as text- Use Infographics to explain complex issues- Seed images on Flickr, videos on YouTube, decks on Slideshare,etc.
    36. 36. measurable?~ 50% unsure of their ROI/Value/Impact on SocialMedia.Step 1.Define KPI for each Social Media Examples:- Follower- Brand Image- %Sales Growth- %Reduction in support costs- %Reduction in Advertising Media
    37. 37. Step 2.Configure your analytics [Free]:- Tracking Tools From Social MediaStep 3.Use other Social Analytics Tools [Free or Paids]:
    38. 38. Step 4.Understanding each Social Metrics:
    39. 39. Step 5.Revise Your Strategy:
    40. 40. Content?1. Paid: Digital advertising, banners, adwords, overlays2. Owned: Created assets, custom content3. Earned: Brand-related conversations and user-generated content4: Promoted: in-stream or social paid promotions vehicles (e.g. Twitter’sPromoted products and Facebook’s Sponsored Stories)5. Shared: Open platforms or communities where customers co-createand collaborate with brands. (e.g. Dell’s IdeaStorm and Starbuck’sMyStarbucksIdea.)
    41. 41. Devices? 4Monitor
    42. 42. Crisis Management? Need Only One Message to speak.Understand your consumerbehavior
    43. 43. Recap!!- Social Media is mainstream media,effective and work as a part of marketingplan.- Put the right tools to the right man on theright job. [if not, ask the expert]- Research your brand, Listen and talk asyourself. [Define Goal and Metrics for work]- Prepare For the worst case
    44. 44. Referenceshttp://www.slideshare.net/HubSpothttp://www.slideshare.net/360digitalinfluencehttp://www.socialnomics.net/2009/08/11/statistics-show-social-media-is-bigger-than-you-think/http://www.buzzom.com/2011/08/building-a-company-with-social-mediainfographic/http://www.e-interactive.es/http://emisare.visibli.com/share/czncvL

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