Scratch 2 Social Media
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Scratch 2 Social Media

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Scratch 2 Social Media with APAC Social Media, Fact and Figure of Social Media B2B, B2C Stats

Scratch 2 Social Media with APAC Social Media, Fact and Figure of Social Media B2B, B2C Stats

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Scratch 2 Social Media Scratch 2 Social Media Presentation Transcript

  • Scratch 2SocialMedia Chakard Chalayut (@molek) Social Media Manager Thoth Media Co., Ltd. Digital Marketing Agency
  • Did you know or use ?
  • APAC Internet Population 50.8% of the total online population in the Asia-Pacific region visited a social networking site in 2010 - comScore
  • The majority of the world‟s heavyInternet users are in Asia, 41% ofthe world‟s online population, that‟sabout 530 million users. (Source:Comscore))
  • http://thesocialbusinessbook.com/strategy/2011-global-social-media-usage-behaviors/
  • Compare Media
  • 47.56%of Thailandvisitors onFacebook 458% of APAC visitors on FacebookSource: http://www.socialbakers.com/facebook-statistics/?interval=last-6-months#chart-intervals
  • IN 2007, 15% OF B2B MARKETERS POLLED SAID THEYWERE USING SOCIAL MEDIA. - OgilvyOne
  • TODAY, THAT NUMBER HAS QUADRUPLED. DIGITALAND WORD OF MOUTH AS THE MOST TRUSTWORTHYSOURCE OF INFORMATION. - OgilvyOne
  • B2B decision makersspend 1% of the timebuying.They now spend theother 99%researching& talking toeach other. - OgilvyOne
  • Mythabout Social Media
  • Social Media is bullshit!!
  • Fact Social Media is going Mainstream. ~800,000,000 members [500,000,000 active]the fast growing segment are users over 30 years old • 42% left a comment on web site or blog • 43% posted a comment within a forum or message boar • 29% uploaded a video online • 50% uploaded a photo online • 26% use a micro-blogging service like Twitter • 65% watched a video • 37% actively write blogs
  • B2B companiesdidn’t use Social Media.
  • Fact 41% of B2B Companies using Facebook have acquired new customer from it 62% of B2C Companies using Facebook have acquired new customer from it
  • Fact Companies that use Twitter average 2X more leads than those that don’t Companies with 1000+ Twitter Follower get 6X more traffic 39% of B2B Companies using Twitter have acquired new customer from it 42% of Companies using Twitter for marketing have acquired new customer from it
  • Social Media is Obscure, Niche Content
  • FactSocial Media is a trusted source for manypurchase decisions and product opinions –especially in B2B.89% of US internet users search onlinebefore they make a purchase, even when thepurchase is make at a local business57% of companies have acquired acustomer through their blog
  • Social Media is Not Relevant to Conversion
  • Fact
  • Fact25% of search results for the World’s Top 20largest brands are links to user-generated content34% of bloggers post opinions about products &brands78% of consumers trust peer recommendations
  • Social Media is Not Worth the Risk
  • FactSocial media has became a critical component in buildingpositive relationships.All of this is built into search results, increasing visibility andpromoting thought leadership to prospective customers.
  • Television ads is one of the most effective forms of advertising
  • Fact 86% of people skip TV ads. 14% trust advertisementsTV on demand, Youtube, internet TV & Cable havefragmented TV audiences
  • Who can use SocialMedia?[Who will responsiblefor this job?]
  • All
  • if you are senior Level“I am an opinion leader with a robust knowledgebase, I want to raise awareness”
  • if you are marketing“I need channels to place our content, and thereforebuild traffic.”
  • if you are PR“I want to know and respond to what public is sayingabout our products and services.”
  • if you are HR/Sales“I want tools to network. So I can create newbusiness and find awesome employees.”
  • How To Start?
  • 1.Clear Objective Think about what you’re looking to achieve from Social Media. Is it measurable?2.Research your Brand SWOT analysis your brand from online - What shows up in social search result ? - What are people talk about your brand?
  • 3. Listen before talk- What people say about your brand in Social Media?- Take care your customer on online.4. Influencers- Who are the people who come upthe most?- Are they widely read? Do theygenerate conversation? Are they an expert in your industry?
  • 5. Make your onlineidentity- Join LinkedIn, Facebook, Twitter, Youtube- Search for questions on LinkedIn, Twitter Answers and listen to whatpeople are asking6. Make your Content- Publish thought leadership in multimedia as well as text- Use Infographics to explain complex issues- Seed images on Flickr, videos on YouTube, decks on Slideshare,etc.
  • measurable?~ 50% unsure of their ROI/Value/Impact on SocialMedia.Step 1.Define KPI for each Social Media Examples:- Follower- Brand Image- %Sales Growth- %Reduction in support costs- %Reduction in Advertising Media
  • Step 2.Configure your analytics [Free]:- Tracking Tools From Social MediaStep 3.Use other Social Analytics Tools [Free or Paids]:
  • Step 4.Understanding each Social Metrics:
  • Step 5.Revise Your Strategy:
  • Content?1. Paid: Digital advertising, banners, adwords, overlays2. Owned: Created assets, custom content3. Earned: Brand-related conversations and user-generated content4: Promoted: in-stream or social paid promotions vehicles (e.g. Twitter’sPromoted products and Facebook’s Sponsored Stories)5. Shared: Open platforms or communities where customers co-createand collaborate with brands. (e.g. Dell’s IdeaStorm and Starbuck’sMyStarbucksIdea.)
  • Devices? 4Monitor
  • Crisis Management? Need Only One Message to speak.Understand your consumerbehavior
  • Recap!!- Social Media is mainstream media,effective and work as a part of marketingplan.- Put the right tools to the right man on theright job. [if not, ask the expert]- Research your brand, Listen and talk asyourself. [Define Goal and Metrics for work]- Prepare For the worst case
  • Referenceshttp://www.slideshare.net/HubSpothttp://www.slideshare.net/360digitalinfluencehttp://www.socialnomics.net/2009/08/11/statistics-show-social-media-is-bigger-than-you-think/http://www.buzzom.com/2011/08/building-a-company-with-social-mediainfographic/http://www.e-interactive.es/http://emisare.visibli.com/share/czncvL