Social media CRM
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Slide at Social Media Conference 2010

Slide at Social Media Conference 2010

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Social media CRM Presentation Transcript

  • 1. hello ☺ to presentation of Social media Customer Relation Management Chakard Chalayut @molek Social media manager @Thothmedia co.ltd
  • 2. Try it with youself
  • 3. Thank you very much
  • 4. What is Social media
  • 5. Social media is just a word!
  • 6. Concept Social media Media Social interface
  • 7. Social media is an identity Because we exist a little less if we don’t do it
  • 8. Why I need to care about social media
  • 9. YouTube = 10 percent of all internet traffic (source: Ellacoya Networks) YouTube & Wikipedia among top brands (source: brandchannel.com) Five of the top 10 websites are social (source: Alexa) Over 100 million blogs exist (source: Technorati) 120,000 new blogs launched every day (source: Technorati) 1.5 million posts per day (17 per second) (source: Technorati) Blog readership?
  • 10. More popular < 4,000,000 articles < 100,000,000 videos < 200,000,000 blogs “in 2008, if you’re not on a social networking, you’re not on the internet”
  • 11. Shift of communication Old way communication = monologue 18% of TV campaign generate positive ROI 90% of people skip ads on TV 14% of trust ads Social media communication = dialogue 78% of people trust recommendation from community
  • 12. 78% VS 14% Hmmm
  • 13. 78% VS 14% Hmmm
  • 14. Social media = Social media ≠ Transparent Controlled Inclusive Organized Authentic Exclusive Vibrant Product-Driven Consumer-Driven “On message”
  • 15. Social media = Trust
  • 16. People talk your brand in Realtime. 34% post opinion about your brand 36% have positive thinking about blog from companies 32% Trust blogger opinion
  • 17. Generation I Social media will be critical factor to evaluated of any business people spend ≥ 16 hrs/week online (96% of them joined Social media) Generation Y is out! Generation I is coming now! Generation I don’t care about your ads. They care what their friends think
  • 18. Social media train start right now! Are you ready for it!
  • 19. How can we catch this train? How can I exist in the world? Cogito ergo sum "I think, therefore I am" I start to
  • 20. Social media in Thailand
  • 21. • Microblogging with 140 Character • World of mouth • Spread word by Hashtag (#) or keyword • Group of interest
  • 22. Fact
  • 23. Free Tool on twitter
  • 24. hootsuite
  • 25. hootsuite
  • 26. hootsuite
  • 27. hootsuite
  • 28. Facebook • Platform • Profile, Group, Fanpage • Social Games • Ads tool
  • 29. Profile
  • 30. Fanpage
  • 31. Fanpage
  • 32. Fanpage
  • 33. Fanpage
  • 34. Ads Tool
  • 35. hootsuite
  • 36. FBML HTML language
  • 37. Social Game
  • 38. Youtube
  • 39. Why Youtube? • Viral • Attraction • Parody • Short • Different from conventional Ads
  • 40. Blog
  • 41. Blog • official news • Exclusive • Fast update • Low cost • Campaign Announcement • Advertorial
  • 42. •official news
  • 43. • Exclusive
  • 44. •Fast update
  • 45. •Low cost
  • 46. •Campaign Announcement
  • 47. • Advertorial
  • 48. Foursquare Location based service
  • 49. Sharing system
  • 50. Social Gaming
  • 51. Implement to business
  • 52. Gowalla
  • 53. Social Media CRM
  • 54. Social media have more success rate when compare to MLM WHY?
  • 55. CRM Customer Brands
  • 56. zealot Fanboy Customer
  • 57. Trend Brand voice social voice social brand
  • 58. Customer need shortcut
  • 59. Campaign
  • 60. Meeting
  • 61. Key Lesson - transparent - trust - listen - conversation - suggestion
  • 62. We are online consultant with full service of digital media.
  • 63. What we do • PM.go.th • Government new media consultant • windows7 video clip • Computer brand consultant • online to offline meeting event