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Social media CRM

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Slide at Social Media Conference 2010

Slide at Social Media Conference 2010

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  • Transcript

    • 1. hello ☺ to presentation of Social media Customer Relation Management Chakard Chalayut @molek Social media manager @Thothmedia co.ltd
    • 2. Try it with youself
    • 3. Thank you very much
    • 4. What is Social media
    • 5. Social media is just a word!
    • 6. Concept Social media Media Social interface
    • 7. Social media is an identity Because we exist a little less if we don’t do it
    • 8. Why I need to care about social media
    • 9. YouTube = 10 percent of all internet traffic (source: Ellacoya Networks) YouTube & Wikipedia among top brands (source: brandchannel.com) Five of the top 10 websites are social (source: Alexa) Over 100 million blogs exist (source: Technorati) 120,000 new blogs launched every day (source: Technorati) 1.5 million posts per day (17 per second) (source: Technorati) Blog readership?
    • 10. More popular < 4,000,000 articles < 100,000,000 videos < 200,000,000 blogs “in 2008, if you’re not on a social networking, you’re not on the internet”
    • 11. Shift of communication Old way communication = monologue 18% of TV campaign generate positive ROI 90% of people skip ads on TV 14% of trust ads Social media communication = dialogue 78% of people trust recommendation from community
    • 12. 78% VS 14% Hmmm
    • 13. 78% VS 14% Hmmm
    • 14. Social media = Social media ≠ Transparent Controlled Inclusive Organized Authentic Exclusive Vibrant Product-Driven Consumer-Driven “On message”
    • 15. Social media = Trust
    • 16. People talk your brand in Realtime. 34% post opinion about your brand 36% have positive thinking about blog from companies 32% Trust blogger opinion
    • 17. Generation I Social media will be critical factor to evaluated of any business people spend ≥ 16 hrs/week online (96% of them joined Social media) Generation Y is out! Generation I is coming now! Generation I don’t care about your ads. They care what their friends think
    • 18. Social media train start right now! Are you ready for it!
    • 19. How can we catch this train? How can I exist in the world? Cogito ergo sum "I think, therefore I am" I start to
    • 20. Social media in Thailand
    • 21. • Microblogging with 140 Character • World of mouth • Spread word by Hashtag (#) or keyword • Group of interest
    • 22. Fact
    • 23. Free Tool on twitter
    • 24. hootsuite
    • 25. hootsuite
    • 26. hootsuite
    • 27. hootsuite
    • 28. Facebook • Platform • Profile, Group, Fanpage • Social Games • Ads tool
    • 29. Profile
    • 30. Fanpage
    • 31. Fanpage
    • 32. Fanpage
    • 33. Fanpage
    • 34. Ads Tool
    • 35. hootsuite
    • 36. FBML HTML language
    • 37. Social Game
    • 38. Youtube
    • 39. Why Youtube? • Viral • Attraction • Parody • Short • Different from conventional Ads
    • 40. Blog
    • 41. Blog • official news • Exclusive • Fast update • Low cost • Campaign Announcement • Advertorial
    • 42. •official news
    • 43. • Exclusive
    • 44. •Fast update
    • 45. •Low cost
    • 46. •Campaign Announcement
    • 47. • Advertorial
    • 48. Foursquare Location based service
    • 49. Sharing system
    • 50. Social Gaming
    • 51. Implement to business
    • 52. Gowalla
    • 53. Social Media CRM
    • 54. Social media have more success rate when compare to MLM WHY?
    • 55. CRM Customer Brands
    • 56. zealot Fanboy Customer
    • 57. Trend Brand voice social voice social brand
    • 58. Customer need shortcut
    • 59. Campaign
    • 60. Meeting
    • 61. Key Lesson - transparent - trust - listen - conversation - suggestion
    • 62. We are online consultant with full service of digital media.
    • 63. What we do • PM.go.th • Government new media consultant • windows7 video clip • Computer brand consultant • online to offline meeting event