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  • 1. E q u ip in g M a r k e t e e r s f o r S uc c esB ra nd G ro w th a nd P e rs o na l G ro w thg o H a n d in H a n d Baptiest Coopmans, june 2012
  • 2. e t in g L e a d e r s E n a b le O t
  • 3. W h o a m I, w h e r e d o Ic o m e fro m …
  • 4. Im a g in e M y s e lf …
  • 5. W h y d o p e o p lew o rk ? ... 1 TO CREATE VALUE 2 RECOGNITION 3 PERSONAL GROWTH
  • 6. …N o .320 MARKETEER AS GARDENER 0220 FACT BASED MARKETING, DEEPLY ROOTED SKILL 08201 MARKETINGLEADERS ENABLE OTHERS 2
  • 7. M a rk e te e r a sG a rde ne r…
  • 8. M a r k e t in g is a s k ill …Fact based, needs extensive training
  • 9. L o o k in t h e M ir r o r ,and ask yourself … 1 MARKETINGLEADER ? 2 MY LEGACY ? 3 IMPACTFULL ? 4 CLEAR WHAT AND HOW ? 5 BUILDING COMMUNITY ? 6 ENABLING OTHERS ?
  • 10. M a r k e t in g L e a d e r sAs Story Teller and Capability Builder
  • 11. E n a b lin g o t h e r s b y … GIVING PURPOSE AND… CREATING THE STORY TOGETHER…
  • 12. M y t im e a t K P N …As Story Teller and Capability Builder
  • 13. M a r k e t in g le a d e r , a r ey o u w illin g … TO COMMIT YOURSELF REALLY PERSONALLY
  • 14. K P N M a r k e t in gAc a de my
  • 15. K P N M a r k e t in gAc a de my
  • 16. K P N M a r k e t in gAc a de my
  • 17. K P N M a r k e t in gAc a de my
  • 18. M a r k e t in g L e a d e r sL e a v e L e a g a c ie sHow you measure succes……
  • 19. M a r k e t in g L e a d e r s …Brand Growth & Personal Growth go Hand inHandF O R YO U R PEOPLEAND FOR YO U